Relatable, a modern entertainment company known for turning social trends into culturally relevant products for Gen Z, millennials, and families, is taking a major step forward in its global growth journey. The company has announced strategic partnerships with top distributors in the United Kingdom, Europe, Australia, and New Zealand—an ambitious move that supports its international expansion and strengthens its presence in key global markets.

Following impressive growth in North America, Relatable is now scaling its operations abroad by teaming up with well-established partners. These collaborations are set to accelerate the distribution of Relatable's trend-led, high-demand product lines and enable deeper brand engagement across continents.

1. Relatable’s Growth Vision and Market Strategy

• Relatable’s core mission is to create trend-driven, emotionally resonant products for younger audiences and families.

• With over 30% growth in North America in 2024, the company is leveraging its momentum to scale globally.

• Focus areas include enhanced retail integration, creative collaboration, and category expansion (e.g., plush and games).

2. Partnership with Just Play – Driving Growth in Europe

• Starting January 2026, Just Play will manage Relatable’s distribution across Europe.

• The collaboration will expand Just Play’s portfolio to include games and strengthen Relatable’s plush category, led by the success of Emotional Support Pals.

• This partnership aims to align European consumer trends with Relatable's culturally relevant product development.

3. Collaboration with Character Options – UK Market Penetration

• Relatable has chosen Character Options, a respected UK distributor, to handle product rollout from H2 2025.

• The partnership ensures broad retail access across major UK outlets, enhancing visibility and availability of Relatable’s signature products.

• It reinforces Relatable’s intent to embed its brand into one of Europe’s largest toy markets.

4. Banter Toys & Collectibles – Expansion into Australia & New Zealand

• Relatable will partner with Banter Toys & Collectibles starting later in 2025 to target the ANZ markets.

• Banter Toys’ strong regional footprint makes it a strategic ally for localized brand growth and consumer engagement.

• The move aims to bring Relatable’s best-selling lines to new audiences in the Southern Hemisphere.

5. Leadership Perspective on the Global Move

• Casey Collins, Chief Commercial Officer at Relatable, emphasized the company’s long-term strategy:

“Our mission has always been to create culturally resonant, trend-driven products that connect with consumers worldwide.”

• Collins highlighted the potential for new retail innovations, creative collaborations, and global brand engagement through these partnerships.

Relatable’s latest partnerships mark a defining chapter in its journey toward global market leadership. By aligning with premier distribution partners across Europe, the UK, and the ANZ region, the company is poised to replicate its North American success on an international scale. With product lines that tap into the zeitgeist of youth culture and family values, Relatable is shaping not just the future of play, but the way global consumers connect with entertainment-driven products.

These strategic alliances are more than logistical—they are creative partnerships that expand Relatable’s reach, deepen cultural relevance, and ensure its brands continue to thrive across borders. As the company steps confidently onto the global stage, the future looks bright—and unmistakably relatable.