Apply Digital, a leading digital experience transformation firm, has revamped wellness brand Radiant Health’s online presence across North America. For the first time, Radiant Health’s customers in the USA and Canada can now purchase their infrared saunas directly through fully integrated e-commerce stores. This digital transformation also includes a full brand refresh and modernized customer engagement supported by CRM integration.

• Background & Challenge:
  Founded in 1997, Radiant Health specialized in infrared saunas but previously lacked online purchasing capabilities. Following new ownership in 2024, updating digital engagement became a top priority to meet the expectations of digital-first consumers.

• Strategic Approach:
  Apply Digital led the transformation end-to-end, partnering with BigCommerce and StagingPro to build two distinct e-commerce sites that comply with region-specific health marketing regulations for the USA and Canada.

• Efficient Development:
  Using StagingPro technology, the Canadian site was quickly duplicated and adapted for the US market, reducing development time by weeks. Both stores run on BigCommerce, enabling unified management across both countries.

• CRM and Operations Integration:
  Sales and customer support processes were modernized by integrating HubSpot CRM, automating inbound sales tracking with QuickBooks Online, and implementing a branded email system. This replaced previously manual workflows, improving operational efficiency.

• Brand Refresh & Content Strategy:
  Apply Digital delivered a complete brand overhaul, including a new logo, visual identity, and lifestyle-focused content strategy for owned channels such as the website and social media platforms.

• Leadership Voices:

  • Peter Lukomskyj, CEO of Radiant Health, highlighted the need to evolve beyond traditional sales models to serve digital-first customers.

  • Wells Stringham, Head of Experience at Apply Digital, emphasized how the project equips Radiant Health with future-proofed tools for ambitious growth.

  • Al Williams, VP & GM, B2C at BigCommerce, praised the rapid launch across two markets as a standout example of effective partnership and technology use.

Apply Digital’s comprehensive digital transformation has positioned Radiant Health as a category-defining wellness brand equipped for the modern consumer era. With seamless e-commerce access, integrated CRM systems, and a revitalized brand identity, Radiant Health is ready to expand its reach and deliver enhanced customer experiences across North America.