Customer loyalty in 2025 is not what it used to be. According to a joint research report by Bloomreach and EMARKETER, loyalty today is rooted in emotional connection, trust, and personalized experiences—not price cuts or point-based rewards. The report surveyed over 150 global marketers to better understand the evolving strategies shaping retention in today’s competitive digital economy.

Trends Shaping Customer Loyalty Today

1. Emotional Bonds Drive Loyalty

• Loyalty stems from emotional resonance, not just incentives.

• Amanda Cole, CMO of Bloomreach, emphasizes the power of personalized experiences and post-purchase engagement in creating brand advocates.

• Brands must shift from simply "having loyalty programs" to building loyal communities.

2. Relationships Go Beyond the Sale

• 32% of marketers say accessible customer support is vital for retention.

• 22% value free delivery as a major loyalty factor.

• Post-sale services are now crucial parts of the customer experience journey.

3. Trust is a Non-Negotiable

• 88% say lack of trust is a dealbreaker for consumers.

• Trust is built by:

  • Transparent communication

  • Secure and respectful data usage

  • Engaging customers on preferred and relevant platforms

4. Economic Conditions Influence Brand Switching

• 68.8% of marketers observe increased loyalty when consumers are economically stable.

• 49% note consumers switch to lower-cost brands when under financial pressure.

• The solution? Demonstrating real value and relevance, not just competitive pricing.

5. Personalization is the Loyalty Engine

• 75.3% of marketers rely on personalized marketing to retain customers.

• Tactics include:

  • Personalized product recommendations

  • Targeted email campaigns

  • Dynamic website content

• The more relevant the experience, the deeper the connection.

Loyalty isn’t bought—it’s built. As Bloomreach’s report shows, today’s customers demand brands that "get them" on an emotional level. With personalization, trust, and post-sale engagement, marketers can move beyond outdated loyalty strategies and instead create lasting brand relationships that evolve with their customers.

Brands that invest in emotional intelligence today are set to lead tomorrow.

Welcome to Innovid’s Feature Beat your monthly look into the product enhancements that make advertising smarter, faster, and more impactful. Following last month’s creative optimization updates, Innovid now introduces powerful tools focused on helping brands amplify their CTV (Connected TV) impact. These new features simplify how brands turn creative vision into scalable, results-driven CTV campaigns—across any screen or format.

1. Bring Social Ads to the Biggest Screen

• Instantly convert high-performing social videos into premium, TV-ready ads.

• Compatible with any platform, aspect ratio, or video length.

• A leading beverage brand saw 5.9x higher engagement using this feature.

• Available via the social-to-CTV format library—ready in just a few clicks.

2. Create Dynamic CTV Ads Without Extra Production

• Updates to CTV Composer allow for quick, flexible creative builds.

• Seamlessly export interactive and dynamic video ads across SDK-enabled and VAST inventory.

• Achieve broader reach and faster campaign launches with consistent creative quality.

• Reduced production workload without sacrificing engagement.

3. Scale Shoppable Campaigns with Smarter QR Codes

• Use Innovid’s automatic QR code generator to create unique, trackable codes for every creative version.

• Turn CTV into a high-performing ecommerce channel without manual setup.

• Enhanced consumer experience and better data collection for campaign optimization.

4. A Unified Strategy for Impact Across Screens

• Combine social media performance with CTV scalability.

• Leverage new formats to increase viewer interaction and drive measurable outcomes.

• Designed to support both direct-to-consumer brands and global advertisers with large inventories.

Innovid’s latest enhancements put speed, scale, and simplicity at the core of campaign execution. From transforming social content into compelling TV ads to generating scalable shoppable experiences, these tools empower advertisers to maximize performance across every screen. With user-friendly features and measurable results, Innovid continues to lead the charge in modern, effective CTV advertising.

In a world where every missed call could mean lost revenue or a dissatisfied customer, businesses need smarter ways to stay connected. Aircall, a trusted communications platform used by over 20,000 businesses, has introduced AI Voice Agent an intelligent, always-on virtual assistant that ensures no call goes unanswered. Designed to handle common queries and capture important information, this new solution brings enterprise-level efficiency without the cost and complexity of traditional AI systems.

1. The Importance of Always-On Communication

• In today's competitive market, missed calls can translate into lost business.

• Customers expect immediate responses, even outside of regular business hours.

• AI Voice Agent helps maintain responsiveness around the clock.

2. What is Aircall’s AI Voice Agent?

• A smart virtual assistant that automatically answers inbound calls.

• Equipped to manage FAQs and standard customer inquiries.

• Captures real-time caller contact details for seamless follow-up.

3. Streamlined Customer Experience, Zero Hassle

• Improves customer satisfaction by reducing response delays.

• Ensures continuity in customer service even when live agents are unavailable.

• Delivers enterprise-grade AI capabilities without high investment costs.

4. Designed for Growing Businesses

• Built to support over 20,000 existing Aircall users—and scaling.

• Ideal for small to mid-sized businesses seeking efficient support solutions.

• No need for complex infrastructure or technical integration.

5. Compliance Note

• The original version of this announcement, in its source language, is the legally binding reference.

• Translations are provided for convenience but should not be considered authoritative.

Aircall’s AI Voice Agent represents a leap forward in customer communications—offering businesses a powerful, reliable, and cost-effective way to never miss a call. By automating routine interactions and capturing key details, it enables businesses to deliver responsive, personalized service—anytime, anywhere.

As rising tariffs and volatile political dynamics reshape global trade, businesses are under pressure to find new avenues for growth. Traditional markets are no longer guaranteed, prompting a rapid shift toward diversification. Improve Marketing, a leading UK-based digital marketing and SEO agency, is enabling businesses to thrive in this uncertain climate through its robust International SEO services.

1. The Impact of Trade Disruption on Business Strategy

• Tariff increases and political tensions are destabilizing established trade routes.

• Companies are reevaluating supply chains, operational models, and growth strategies.

• There’s an urgent need to establish visibility in alternative geographic markets.

2. SEO as a Gateway to Untapped Markets

• SEO helps brands adapt quickly to changing global conditions by enhancing online visibility.

• Improve Marketing specializes in positioning businesses in both UK and international markets.

• The agency empowers brands to attract customers beyond their traditional borders.

3. Sector-Specific SEO Solutions for Diverse Industries

• Proven success across manufacturing, ecommerce, travel, food & beverage, and professional services.

• Customized strategies cater to the unique needs and dynamics of each sector.

• Focus on lead generation, brand visibility, and long-term revenue growth.

4. Demand for International SEO on the Rise

• Global volatility has led to a sharp uptick in demand for cross-border marketing support.

• Companies are looking to pivot quickly toward regions with growth potential.

• Improve Marketing provides end-to-end services for entering new international markets.

5. Beyond Translation: A Tailored Approach to Global SEO

• Services include multilingual keyword research to match regional search behavior.

• Country-specific content strategies ensure local relevance and engagement.

• Technical SEO is optimized for local search engines and user expectations.

6. Strategic Support and Free SEO Consultations

• Improve Marketing offers free SEO consultations for companies affected by trade disruptions.

• These sessions uncover market opportunities and outline sustainable growth strategies.

• Brands receive a practical, data-driven roadmap for international expansion.

In a time of global trade turbulence, businesses that adapt quickly stand to gain the most. Improve Marketing’s International SEO services offer more than just visibility—they provide a competitive edge in unfamiliar markets. By understanding the nuances of global search behavior and tailoring strategies for each region, the agency helps brands not only weather disruption but also unlock new growth opportunities with confidence.

As digital transformation reshapes buyer behavior, traditional sales tactics like cold calling and hard-sell advertising are losing relevance. Instead, content marketing has emerged as a powerful strategy, prioritizing value, trust, and long-term audience engagement. This shift is helping brands connect meaningfully with their audiences while driving sustainable business growth.

1. The Shift in Buyer Behavior

• Modern consumers are more informed and autonomous in their purchase decisions.

• Outbound methods (e.g., cold calls, generic pitches) are increasingly ineffective.

• Content marketing aligns with user intent, offering educational and helpful resources.

• Content formats like blogs, videos, and guides assist in self-paced decision-making.

2. Trust and Authority as Core Assets

• Consistent, informative content builds trust and brand authority.

• High-quality content fosters credibility and influences buyer decisions.

• Content marketing encourages conversation, not interruption.

• Long-form assets like articles or videos drive engagement over time.

3. Cost Efficiency and Long-Term ROI

• Traditional sales need continuous investment (ads, cold outreach).

• Content requires upfront effort but delivers lasting results.

• SEO-optimized content attracts organic traffic with minimal upkeep.

• Data from content interactions help refine future strategies.

4. Adapting to Multi-Channel Experiences

• The buyer journey spans multiple devices, platforms, and timeframes.

• Content marketing supports touchpoints across the entire journey.

• Formats include blogs, newsletters, podcasts, FAQs, and case studies.

• Businesses can guide users softly across platforms without pushy tactics.

5. Measurable Performance and Data Insights

• Every content piece offers measurable data (clicks, bounce rate, conversions).

• These insights allow continuous improvement and targeted messaging.

• Unlike traditional methods, content marketing adapts to real-time feedback.

• Data transparency leads to more precise and effective campaigns.

6. Sustainable Marketing in a Skeptical Market

• Audiences are wary of aggressive selling but open to valuable content.

• Educational, problem-solving content builds authentic connections.

• Shifting from persuasion to participation fosters loyalty.

• Content positions brands as trusted advisors rather than mere sellers.

The decline of traditional sales tactics signals a broader transformation in how brands connect with their audiences. Content marketing—rooted in trust, relevance, and adaptability—offers a scalable, measurable, and sustainable way to engage today’s informed consumers. As digital behavior continues to evolve, companies that prioritize content over cold calls will not just survive but thrive.

AdRoll, the performance marketing platform for direct-to-consumer (DTC) brands, has officially launched its Connected TV (CTV) advertising solution, expanding its multi-channel, full-funnel capabilities. Designed to help digital marketers and agencies seamlessly integrate streaming TV into their broader advertising strategies, the new offering uses AI-powered targeting and optimization to connect with high-intent audiences across web, mobile, and premium streaming environments.

With CTV ad spending projected to grow over 10% annually through 2027 (eMarketer), this move positions AdRoll at the forefront of helping brands close the persistent gap between CTV engagement and media investment.

Closing the CTV Advertising Gap

Despite growing consumer engagement with Connected TV, marketers have struggled to scale CTV investments in line with consumer behavior. AdRoll’s new solution addresses this gap by making CTV campaigns:

• Highly Targeted through persistent identity resolution

• Measurable with advanced attribution and brand lift analytics

• Seamlessly Connected to omnichannel strategies

"Marketers today need solutions that deliver both brand-building and performance," said George Castrissiades, GM of CTV at AdRoll. "We’re bringing AI-powered precision to the channel while ensuring transparency, control, and measurable outcomes."

Features of AdRoll CTV

1. Experian Digital Graph Integration

AdRoll leverages Experian’s Digital Identity Graph to enable persistent, privacy-conscious household and individual-level targeting. Marketers gain access to:

• Over 2,400 syndicated audience segments

• Persistent, cross-device targeting through digital identifiers

• Deep household insights for sustained campaign optimization

2. Brand Lift Measurement with Cint

In partnership with Cint, AdRoll enables real-time brand lift analysis, offering marketers daily insights into how CTV campaigns influence brand awareness and perception.

"Marketers can now make smarter optimizations while campaigns are live," noted Kathryn Failon, Senior Director, Data & Measurement at Cint.

3. AI-Powered Optimization via BidIQ

AdRoll’s proprietary BidIQ™ AI technology dynamically adjusts bids in real-time to maximize conversions across CTV, mobile, and desktop environments.

4. Premium Inventory Access

Marketers gain access to 100+ top-tier CTV publishers, including:

• HBO Max

• Paramount+

• ESPN

• The Roku Channel

• Discovery+ and more

5. Flexible Execution Options

Brands can choose between self-service, managed, or hybrid models to execute CTV campaigns based on team needs and strategic goals.

Privacy-Forward Advertising in a Cookieless World

As digital advertising evolves toward a more privacy-centric future, CTV presents a strategic advantage. With no reliance on cookies, it offers a compliant and consumer-trust-friendly environment for reaching audiences.

“CTV's cookie-free environment aligns perfectly with our innovation and privacy values,” said Roli Saxena, CEO of NextRoll, AdRoll’s parent company. “We’re giving marketers the tools they need to succeed across the entire customer journey.”

The launch of AdRoll CTV marks a major milestone in performance-based TV advertising. By combining AI-driven targeting, persistent identity resolution, and full-funnel measurability, AdRoll enables marketers to execute high-impact streaming campaigns that boost both brand and performance outcomes.

As CTV becomes an increasingly central channel for digital engagement, AdRoll’s solution empowers brands to stay ahead of the curve, capture attention across screens, and drive measurable business results.

In an ambitious move to address one of the most pervasive pain points in digital transformation CRM and process adoption HIVE Strategy, a full-service digital agency and trusted HubSpot Solutions Partner, has teamed up with Supered, the premier digital adoption platform for HubSpot. Together, they are rolling out The Ultimate Adoption Package, a high-impact offering designed to drive sustainable CRM adoption, enhance training, and foster operational consistency across organizations.

The new package, guided by a proprietary STICKY methodology, will be previewed during a live webinar in April and officially launched at SaaStock USA in Austin this May.

Bridging the Gap Between Technology and Team Adoption

Despite investments in advanced CRM platforms, many organizations struggle to achieve effective usage across teams. Statistics show:

• 85% of employees feel stressed due to poor training

• 70% report disengagement from ineffective onboarding

• Employees waste up to 30% of their time searching for information

These pain points result in lost productivity, inconsistent data, and underperforming technology investments. The Ultimate Adoption Package aims to reverse that trend by combining:

• HIVE Strategy’s deep expertise in HubSpot configuration, training, and change management

• Supered’s real-time, in-app guidance tools, embedded directly within the HubSpot interface

“Adoption isn’t a nice-to-have,” said Dustin Brackett, CEO of HIVE Strategy. “Our clients span industries from education to finance—and they all struggle with the same issue: teams not using their tools to their full potential. This partnership fixes that.”

What The Ultimate Adoption Package Delivers

This end-to-end solution equips organizations with everything needed to accelerate HubSpot adoption, improve productivity, and ensure team-wide alignment. Key components include:

1. Embedded, On-Demand Training

Supered delivers interactive, in-the-moment training embedded directly into the HubSpot user experience. Employees get guidance exactly when and where they need it—without leaving their workflow.

2. STICKY Methodology for Lasting Adoption

HIVE Strategy has developed the STICKY framework, a proprietary methodology for CRM adoption that covers:

• Strategy and setup

• Team training

• Integrated support

• Change management

• Knowledge retention

• Yield (ROI measurement)

3. Faster Time to Value

By aligning platform implementation with real-time user support, the package reduces ramp-up time and boosts ROI from the start.

“You don’t rise to the level of your tools—you fall to the level of your adoption,” said Matt Bolian, Co-Founder and CEO of Supered. “That’s the problem we’re solving together.”

Transforming HubSpot Adoption Across Industries

The solution is built to serve a wide range of sectors, including:

• Education

• Healthcare

• Financial services

• Technology

Each industry shares a common challenge: digital tools are powerful only when used effectively. The Ultimate Adoption Package addresses that head-on.

A Game-Changer for Teams

Reflecting on the partnership, HIVE Strategy’s CEO shared a key insight from working with Supered:

“What started as a simple use case turned into a game-changer. Their team—and their tool—go way beyond what we expected. We’re excited about what’s next,” said Brackett.

The launch of this adoption package positions both companies as pioneers in a new wave of digital enablement—one where adoption is baked into the process, not bolted on afterward.

With CRM tools like HubSpot becoming the central nervous system for many organizations, adoption is the difference between growth and stagnation. HIVE Strategy and Supered are delivering a unified solution that not only accelerates onboarding but sustains engagement and performance over time. For companies looking to fully leverage their CRM investment, this partnership offers the roadmap—and the tools—to get there.

As marketing tactics rapidly evolve and regulatory scrutiny intensifies, PerformLine, a leading marketing compliance platform, has unveiled a significant update to its compliance rulebooks. The update introduces more than 3,500 new terms and phrases, enhancing the platform’s ability to proactively detect and monitor marketing compliance violations at scale.

With over 1.1 billion compliance observations made across its platform, PerformLine is using real-world data to address new challenges faced by brands operating in highly regulated sectors such as financial services, insurance, and lending.

Responding to Shifting Compliance Risks

One of the most pressing issues for compliance teams today is UDAAP (Unfair, Deceptive, or Abusive Acts or Practices). According to industry insights, over 21% of compliance leaders cite UDAAP as their top concern due to its broad and often ambiguous legal interpretations.

To better support brands navigating these murky regulatory waters, PerformLine’s updated rulebooks provide:

• Greater accuracy in identifying risky or non-compliant language

• Expanded coverage across emerging channels and marketing formats

• Faster detection of violations across web, email, call, message, and social media

“As marketing channels and strategies evolve, so do compliance risks,” said Paul Wilmore, COO at PerformLine. “By continuously refining our rulebooks with experience-enhanced insights, we empower financial institutions and other regulated industries to stay ahead of compliance challenges with confidence.”

Powered by Data, Built for Scale

PerformLine’s platform leverages AI-driven monitoring across multiple channels, helping compliance teams flag high-risk terms and practices before they escalate. The latest rulebook enhancements are informed by:

• Trends in consumer protection enforcement

• Shifting tactics in digital marketing and lead generation

• Client feedback and observed marketplace violations

These updates allow compliance teams to act faster, smarter, and more proactively in mitigating potential regulatory exposure.

Compliance as a Catalyst for Growth

Today, marketing compliance is no longer just a regulatory checkbox—it’s a strategic driver of brand trust, sustainable growth, and competitive advantage. By reducing regulatory risks, companies can focus on scaling their operations with confidence.

PerformLine’s rulebook update is a powerful step toward:

• Future-proofing compliance operations

• Enabling real-time oversight and corrective action

• Supporting enterprise-wide risk management strategies

“Compliance continues to be the transformational component to growth for any consumer-facing brand,” Wilmore added. “Our goal is to provide organizations with the tools they need to maintain trust and thrive in a complex marketing ecosystem.”

In a landscape marked by increasing scrutiny and marketing innovation, PerformLine’s enhanced rulebooks offer a timely, data-backed solution to one of the industry's biggest pain points: staying compliant in real time. With deeper insights, broader coverage, and scalable monitoring tools, PerformLine reaffirms its role as a trusted partner for regulated brands aiming to lead with integrity.