TAPPP and BetPlay have successfully launched the world’s first fully integrated, single-screen betting experience on television in Colombia. Available during live broadcasts of Liga BetPlay Dimayor matches on DIRECTV’s DGO streaming and direct-to-home (DTH) platforms, this groundbreaking service allows fans to view real-time betting odds and place bets directly on their TV or mobile devices—without interrupting their live viewing experience.

This innovative betting solution transforms passive sports viewing into an interactive, immersive experience. Fans can log in to their BetPlay accounts, view personalized odds, place bets, and review their betting history seamlessly all from their remote controls and without leaving the game action.

• Real-time, personalized betting odds displayed alongside the live game

• Direct BetPlay account login through television

• On-screen bet placement without disrupting live broadcast

• Instant access to bet history without the need for additional screens

Sandy Agarwal, Founder and CEO of TAPPP, called this launch “a game-changer for sports entertainment in Latin America,” while Germán Segura, CEO of BetPlay, emphasized the enhanced fan engagement and conversion benefits brought by this seamless integration.

The platform is set to evolve with more content, advanced features, and smarter personalization to meet changing fan behaviors throughout the Liga BetPlay Dimayor season and beyond.

TAPPP’s pioneering technology has been recognized with the “Rising Star in Sports Betting” award at the recent SBC Summit Americas, underscoring its leadership in interactive sports betting innovation.