Motivus is proud to announce its achievement of the prestigious Microsoft Solution Partner status, placing the company among an elite group of global Microsoft partners. This certification recognizes Motivus’s expertise in two key areas: Data and AI Solutions and Digital and Application Innovation, further validating the company's commitment to delivering cutting-edge solutions.

1. Microsoft Solution Partner Designation

   • Out of over 64,000 global Microsoft partners, Motivus has been recognized for its technical capabilities and its proven track record of delivering successful customer outcomes.
   • Key Areas of Expertise:
     • Data and AI Solutions: Expertise in utilizing Microsoft Azure to drive AI and data-driven solutions.
     • Digital and Application Innovation: Specializing in digital transformation and application development using Microsoft technologies.

2. The Certification Process

   • To achieve this distinction, Motivus was evaluated on its ability to drive Azure consumption, implement and support advanced Azure solutions, and maintain a team of certified Microsoft technology experts.
   • The certification process emphasizes the company’s ability to deliver scalable and advanced solutions, ensuring that Motivus has the expertise to support customer needs in cloud and AI journeys.

3. Statements from Motivus Leadership

   • Mark Spurlock, Senior Vice President, Global Partnerships & Alliances:
     "This certification reflects our deep technical expertise and commitment to responsibly support our customers in their cloud and AI journeys. We are eager to pursue additional Solution Partner designations in 2025."
   • Hari Haran, CEO of Motivus:
     "This milestone validates our team's excellence and positions us to deliver even greater value to our customers. With Microsoft’s resources, we can help clients leverage advanced AI, digital transformation, and cloud solutions with added trust and collaboration."

4. Enhanced Access to Microsoft Resources

   • As a Microsoft Solution Partner, Motivus gains enhanced access to valuable resources:
     • Technical Resources: Expertise and support from Microsoft’s vast network.
     • Co-Marketing Opportunities: Opportunities to collaborate on joint marketing initiatives.
     • Customer Referrals: Direct customer connections from Microsoft’s referral system.
     • Direct Collaboration with Microsoft Experts: Working closely with Microsoft experts to create tailored solutions for clients.

Achieving Microsoft Solution Partner status underscores Motivus’s leadership in Data and AI Solutions and Digital and Application Innovation. With enhanced access to Microsoft’s resources, Motivus is well-equipped to deliver advanced cloud, AI, and digital transformation solutions, further strengthening its ability to support clients on their technological journeys.

Experian is starting 2025 with a new ad campaign aimed at encouraging Americans to take charge of their finances. Titled "Tackling Life by Experian," the campaign features quarterback Jordan Love and his fiancé, Ronika Stone, alongside All-Pro linebacker Fred Warner and his wife, Sydney. The goal is to inspire people to save time and money through Experian's tools, such as subscription cancellations and credit monitoring.

1. The Campaign

   • Featured Athletes: The campaign stars Jordan Love and Fred Warner, prominent professional football players, and their significant others.
   • Focus on Financial Management: The ad encourages Americans to tackle their finances in the new year by leveraging Experian's tools for managing subscriptions, checking credit scores, and more.

2. Survey Results and Financial Goals

   • According to a recent national survey by Experian, saving money is the top New Year’s financial resolution for 43% of respondents.
   • Subscription Cancellation Feature: One of Experian's highlighted tools, the subscription cancellation feature, helps consumers manage unwanted subscriptions. It offers automatic cancellation of over 200 subscriptions in categories like streaming services, meal kits, and entertainment apps.

3. Experian Membership Benefits

   • Tracking Subscriptions: Consumers can save time and money by tracking and canceling subscriptions directly through the Experian app.
   • Cost of Subscriptions: Experian data reveals that consumers spend an average of $1,000 per year on approximately four subscriptions.
   • Additional Financial Tools: Experian offers a range of free and paid tools to help with budgeting, finding the right loans, and improving financial health.

4. Behind the Scenes

   • The Creative Process: Todd Miller, Chief Creative Director at Experian's in-house ad agency, The Cooler, shared insights into the creative process: "We just let them be themselves… It was a blast to see their back-and-forth banter and natural playfulness come through."
   • Collaborating with Athletes First: The campaign was developed in collaboration with Athletes First, a full-service management firm representing top athletes, coaches, and broadcasters.

5. Campaign Distribution

   • Platform Reach: The ads will be broadcast on TV, CTV, and digital platforms, including YouTube, TikTok, Instagram, and Snapchat.
   • Targeting Key Audiences: The campaign will air during significant events such as the College Football Playoffs and professional football playoffs, expanding Experian’s reach across sports and aligning with streaming services’ broad female audience.

Experian’s new "Tackling Life by Experian" campaign highlights the importance of financial management and offers tools to help consumers optimize their spending in 2025. By partnering with athletes like Jordan Love and Fred Warner, Experian is taking a personal and relatable approach to encourage individuals to take control of their finances this year.

Horizon Media Holdings has appointed Bob Lord as its new President, a pivotal leadership role aimed at accelerating the company’s growth. Lord brings over three decades of experience at the intersection of marketing, media, and technology, with a strong background in digital transformation. His leadership will focus on meeting client demands and creating value across Horizon’s diversified portfolio of agencies.

1. Horizon Media Holdings’ Structure

   • Parent Company Overview: Horizon Media Holdings is the parent company of Horizon Media, the world's largest independent media agency. It also oversees a diverse range of affiliate agencies, including Horizon Next (full-service marketing), Night Market (commerce), One Horizon (advertising), and others.
   • Bob Lord’s Role: As President, Bob Lord will be responsible for aligning Horizon’s businesses, integrating advanced technologies, and leading the company’s international strategy.

2. Bob Lord’s Career Background

   • Leadership in Technology: Lord’s career includes leadership positions in technology and marketing, notably as IBM’s first Chief Digital Officer. He drove the integration of AI and revolutionized IBM’s go-to-market strategy, including launching the Call for Code initiative.
   • Media and Marketing Leadership: Lord has held key positions at AOL, where he developed a programmatic media platform, and as Global CEO of Razorfish, where he led the company’s transformation and acquisition by Publicis Groupe.
   • Previous Roles and Board Memberships: Lord has served on the boards of companies such as Integral Ad Science and Williams-Sonoma, and currently teaches at Harvard Business School as an Executive Fellow.

3. Vision for Horizon Media Holdings

   • Growth and Innovation: Bill Koenigsberg, CEO of Horizon Media Holdings, praised Lord’s unique expertise at the intersection of technology and media. Lord’s leadership will drive Horizon's growth by utilizing advanced technology to solve client challenges and build scalable solutions.
   • Technology-Driven Solutions: Lord plans to modernize technology tool sets with AI, improving transparency into consumer data and optimizing return on ad spend (ROAS). He envisions using Large Language Models (LLMs) and real-time data insights to create an integrated marketing platform that delivers greater value for clients.

4. Bob Lord’s Personal Statement

   • Honored to Join Horizon: Lord expressed his excitement about joining Horizon Media Holdings, highlighting the company’s impressive reputation in delivering client-first media solutions.
   • Transformative Experience: After nearly a decade of working in AI, data, and quantum computing, Lord looks forward to bringing this experience back to the marketing industry, particularly in modernizing AI tools and enhancing consumer data transparency.

Bob Lord’s appointment as President marks a transformative step for Horizon Media Holdings. With his wealth of experience in digital transformation and innovation, Lord is poised to lead Horizon into its next phase of growth, modernizing its technology offerings and delivering cutting-edge solutions to meet the evolving needs of clients in a rapidly changing marketing landscape.

Simulmedia, a trailblazer in cross-channel TV and connected TV (CTV) advertising, has appointed Jonathan Steuer as Chief Scientist. Renowned for his expertise in media research, audience measurement, and data science, Steuer’s appointment underscores Simulmedia’s commitment to advancing TV and CTV advertising through innovation and analytics.

• Jonathan Steuer’s Role at Simulmedia

  • Joining as Chief Scientist and part of the executive leadership team.
  • Reporting directly to CEO Dave Morgan.
  • Setting the long-term vision for Simulmedia’s scientific efforts.
  • Driving advancements in machine learning, AI, and data-driven advertising.
  • Collaborating with Product, Engineering, and Data Science teams to integrate science-driven best practices.

• CEO’s Perspective

  • Dave Morgan highlights Steuer’s transformative impact on TV and CTV advertising research.
  • Steuer’s innovative approach to campaign measurement and optimization is highly praised.

• Steuer’s Career Achievements

  • Chief Research Officer at Omnicom Media Group: Developed advanced TV measurement methodologies.
  • EVP of TV Strategy at VideoAmp: Advanced cross-platform audience measurement and media currency solutions.
  • Chief Research Officer at TiVo: Pioneered time-shifted viewing and audience engagement methodologies.
  • Co-authored research papers on US media and measurement ecosystems for CIMM.
  • Holds multiple US patents on media measurement and advertising technologies.

• Jonathan Steuer’s Vision

  • Committed to enhancing TV advertising’s efficiency and effectiveness.
  • Sees Simulmedia as a platform for tackling industry challenges with innovation.

• Responsibilities at Simulmedia

  • Mentoring the Data Science team and fostering innovation.
  • Representing Simulmedia at industry events to solidify its thought leadership.
  • Collaborating on intellectual property strategies to protect scientific inventions.

Jonathan Steuer’s appointment as Chief Scientist brings unparalleled expertise and vision to Simulmedia. His contributions are poised to further the company’s mission of transforming TV and CTV advertising, ensuring it remains a leader in innovation and technology.

Aprimo, a leading provider of marketing work management and content operations solutions, has been recognized as a Leader in the 2024 Gartner Magic Quadrant for Marketing Work Management. This achievement highlights Aprimo's ongoing dedication to innovation, productivity management, and collaboration for marketing teams.

• Key Recognition by Gartner

  • Leader in the 2024 Gartner Magic Quadrant for Marketing Work Management.
  • Ranked highest for all four use cases in Gartner's Critical Capabilities report:
    1. Complex Distributed Organization
    2. Agency-Dependent Organization
    3. Compliance-Driven Organization
    4. Self-Reliant Organization
  • Achieved top rankings in areas like budget management.

• CEO’s Statement

  • Erik Huddleston emphasized Aprimo's commitment to delivering innovative solutions.
  • Aprimo ensures marketing teams can focus on impactful campaigns that drive results.

• Features of Aprimo’s Marketing Work Management Solutions

  • Productivity Management:
    • Streamlines workflows and automates repetitive tasks.
    • Enhances collaboration with dynamic calendars and real-time workspaces.
  • Plan & Spend:
    • Provides real-time visibility into budgets and ROI analytics.
    • Includes forecasting tools for smarter resource allocation.
  • Combines to deliver increased efficiency, strategic alignment, and impactful results.

• AI Innovations

  • Aprimo AI accelerates campaign launches and improves day-to-day efficiency.
  • Enables teams to enhance personalization and achieve strategic goals.

• Commitment to Marketing Teams

  • Focused on supporting teams in complex, fast-paced, and regulated industries.
  • Equipping organizations to adapt effectively to AI-driven transformations.

Aprimo’s recognition as a Leader by Gartner underscores its dedication to innovation and operational excellence. By empowering marketing teams with cutting-edge tools and AI-driven solutions, Aprimo continues to lead the way in enhancing productivity, collaboration, and strategic success.

MySize, Inc., a leader in AI-driven sizing solutions and omnichannel e-commerce platforms, has announced its participation in CES 2025 and NRF 2025. The company will debut cutting-edge innovations that are set to redefine fashion retail technology and reinforce MySize’s position as an industry pioneer.

• Key Innovations to Be Unveiled

  1. Ecomm Technologies

     • AI-powered virtual try-on integrated with Size Recommendations engine.
     • Allows customers to accurately determine garment sizes and visualize products.
     • Streamlined integration with return management platforms for better brand and consumer experience.

  2. True Feedback

     • Industry-first community app for real-time customer feedback.
     • Provides AI-powered brand perception insights and competitive benchmarking data.
     • Empowers brands to refine strategies and enhance customer satisfaction.

  3. Kids AI

     • Precision size recommendations for children using growth pattern algorithms.
     • Addresses sizing challenges in children’s wear, ensuring long-lasting fits.

  4. Smart Catalogue

     • Updates brand size charts and patterns in real-time using user data and market standards.
     • Reduces return rates, boosts customer satisfaction, and optimizes garment design.

  5. Naiz Fit Connector

     • Open platform enabling collaboration with advanced technology providers.
     • Features proprietary AI tools for digital photo shoots and next-gen 3D garment design tools.

• CEO’s Vision for 2025

  • Ronen Luzon emphasized the transformative impact of MySize’s AI and machine learning technologies.
  • Innovations aim to set new industry standards and position MySize as a leader in fashion retail technology.

MySize’s participation in CES 2025 and NRF 2025 highlights its unwavering commitment to revolutionizing the fashion-tech industry. With advanced AI solutions and groundbreaking technologies, MySize is poised to reshape fashion retail, driving greater efficiency, enhanced customer experiences, and industry-wide innovation.

Viant Technology Inc., a leader in AI-powered programmatic advertising, has announced a strategic partnership with the Association of National Advertisers (ANA). This collaboration aims to foster growth, innovation, and excellence across the advertising industry, leveraging Viant’s cutting-edge technology and the ANA’s influential network.

• About the ANA Partnership

  • ANA represents over 1,600 companies dedicated to advancing marketing excellence.
  • Provides opportunities for Viant to collaborate with marketing leaders and shape the future of advertising.
  • Positions Viant alongside other influential brands and marketers.

• Key Innovations Driving Viant's Leadership

  1. ViantAI:
     • Redefines programmatic media buying with AI-driven solutions.
     • Delivers scalable performance for CTV advertising.
     • Ensures measurable outcomes for brands in a dynamic digital landscape.
  2. Sustainability Initiatives:
     • Incorporates sustainable practices into advertising strategies.
     • Aligns with industry trends and consumer expectations.

• Statements on the Partnership

  • Bill Duggan, Group EVP of ANA:
    • Welcomed Viant as a strategic partner.
    • Highlighted Viant’s leadership in AI, CTV, and sustainability.
  • Viant’s Perspective:
    • Partnership strengthens its ability to drive industry innovation.
    • Reinforces its leadership and commitment to measurable brand outcomes.

• Why This Matters

  • Viant’s rapid growth and market share gains signal its increasing influence in the advertising industry.
  • Collaboration with ANA enhances Viant's ability to contribute to industry advancements.

Viant Technology’s partnership with the ANA marks a significant milestone in its mission to lead innovation in programmatic advertising. By combining cutting-edge solutions like ViantAI with collaborative efforts across the ANA network, Viant is set to redefine the future of advertising, delivering value to brands and the broader industry.

Comscore, a global leader in consumer behavior measurement and analytics, has announced the appointment of Jackelyn Keller as Chief Marketing Officer. With extensive expertise across linear TV, streaming, digital, and programmatic advertising, Keller is set to drive Comscore's brand and innovation strategies in today's fragmented media landscape.

• About Jackelyn Keller’s Appointment

  • Keller joins Comscore after serving as an advisor since September 2024.
  • Focused on enhancing Comscore’s positioning, creative strategy, and go-to-market efforts.
  • Led initiatives like the Comscore Data Divas and Barbershop, Beauty, and Local Buzz franchises.

• Keller’s Background and Expertise

  1. Professional Experience:
     • Former roles at Samsung Ads and Quantcast, driving product marketing and strategy.
     • Held leadership positions at Discovery Communications and Turner Broadcasting in ad sales, marketing, and pricing.
  2. Core Strengths:
     • Simplified positioning and messaging for fragmented media ecosystems.
     • Expertise in product and revenue strategy, creative branding, and programmatic advertising.
  3. Academic and Consulting Achievements:
     • Bachelor’s degree in English Communications from Yeshiva University.
     • MBA from Fordham Gabelli School of Business; adjunct professor since 2021.
     • Strategy consultant and advisor for purpose-driven organizations.

• Statements on Keller’s Appointment

  • Jon Carpenter, CEO of Comscore:
    • Highlighted Keller’s operational and strategic expertise.
    • Emphasized her role in empowering clients in a rapidly evolving media landscape.
  • Jackelyn Keller:
    • Expressed enthusiasm for joining during a transformative period.
    • Aims to continue driving measurement innovation and serving as a bridge to a programmatic future.

• Why This Matters

  • Keller’s leadership is expected to strengthen Comscore’s brand identity and streamline messaging.
  • Her expertise aligns with Comscore’s mission to innovate and adapt to changing consumer behaviors across media platforms.

Jackelyn Keller’s appointment as CMO marks a significant step in Comscore’s evolution as a leader in measurement innovation. Her strategic vision and deep expertise will help the company navigate the convergence of digital and real-world experiences, ensuring it continues to deliver value to partners and shape the future of the media industry.