News

Vistar Media & Spotzi Partner to Power Global OOH Advertising

The evolution of global advertising continues to accelerate as Vistar Media, a leading provider of technology solutions for out-of-home (OOH) media, experiences a surge in international campaign planning. Since launching its global demand-side platform (DSP), Vistar has seen an impressive 36% month-over-month increase in cross-border OOH activity. Now, Vistar Media is taking a major step forward...

advertising 27 May 2025

Derek Bryson Park: Quiet Visionary of Wall Street Finance

In a world where financial titans are often recognized by their public personas, Derek Bryson Park stands out by doing the opposite leading from behind the scenes. A principal at Wilmington Capital, Derek’s legacy in public service and Wall Street spans over 30 years, touching nearly every corner of global finance, from housing policy to billion-dollar deals. In an exclusive series, Enterprise...

business 27 May 2025

Publicis Acquires Captiv8 to Build Leading Influencer Platform

Publicis Groupe has officially announced the acquisition of Captiv8, a globally leading end-to-end influencer marketing platform. With this acquisition, Publicis brings together the power of Captiv8’s advanced AI technology, creator network, and commerce-driven influencer tools with Influential’s scale and client services, all underpinned by Epsilon’s identity and activation solutions. This move...

marketing 27 May 2025

Why a Media Contacts Database Matters in Modern PR Strategy

In today’s fast-paced media landscape, getting your story in front of the right audience requires more than just a press release. Whether you're navigating a crisis or announcing major news, the key lies in establishing connections with journalists who are both relevant and receptive. This is where a reliable media contacts database becomes essential. It’s not just about quantity it’s about...

digital marketing 27 May 2025

Cangrade Launches AI-Powered Resume Ranker for Faster, Accurate Hiring

In today’s competitive hiring landscape, recruiters face the challenge of efficiently screening a large volume of resumes while ensuring accuracy in selecting the best-fit candidates. Addressing this challenge, Cangrade has introduced its newly patented Resume Ranker, an AI-powered feature designed to transform how recruiters identify and prioritize candidates based on job descriptions. This...

artificial intelligence 23 May 2025

Klaviyo Launches Consumer Pulse: Weekly Insights to Help Retail & Hospitality Brands Navigate Economic Uncertainty

With economic volatility creating daily challenges for retail and hospitality brands, Klaviyo is launching Consumer Pulse a weekly snapshot revealing what consumers are thinking, feeling, and doing in real time. As brands are pressured to do more with less and adapt to rapidly changing consumer behavior, Consumer Pulse offers fresh research every week on the key drivers behind purchase decisions...

marketing 23 May 2025

ArchLynk and Marlabs Forge Strategic Partnership to Accelerate AI-Driven Supply Chain Analytics with SAP Business Data Cloud and Databricks

At Sapphire 2025, ArchLynk, a leading SAP Supply Chain and Global Trade consultancy, and Marlabs, a top Data and AI solutions provider and Databricks implementation partner, announced a strategic partnership to accelerate enterprise AI and analytics. Together, they will harmonize data across ecosystems using Databricks within SAP Business Data Cloud (BDC), enabling faster, data-driven supply...

supply chain management 23 May 2025

ISPE Launches “Shaping the Future of Pharma” Podcast Featuring Industry Experts on Pharma Engineering and Manufacturing

The International Society for Pharmaceutical Engineering (ISPE) has launched ISPE Podcast: Shaping the Future of Pharma, a new podcast series designed to spotlight pressing challenges and emerging opportunities in pharmaceutical engineering and manufacturing. Featuring interviews with industry leaders, ISPE Guidance Document authors, conference speakers, and Communities of Practice leaders, the...

marketing 23 May 2025