Clinch Integrates LinkedIn Marketing API to Enhance Omnichannel Ad Management | Martech Edge | Best News on Marketing and Technology
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Clinch Integrates LinkedIn Marketing API to Enhance Omnichannel Ad Management

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Clinch Integrates LinkedIn Marketing API to Enhance Omnichannel Ad Management

Clinch Integrates LinkedIn Marketing API to Enhance Omnichannel Ad Management

PR Newswire

Published on : May 23, 2025

 

Clinch, the AI-powered platform enhancing efficiency and intelligence in omnichannel advertising, today announced a new integration with LinkedIn’s Marketing API. This integration allows advertisers to author, preview, sync, and optimize LinkedIn ad campaigns directly within Flight Control, Clinch’s AI-driven advertising platform.

Benefits and Features

  • Unified Campaign Management
    Advertisers can now sync campaign groups between LinkedIn Campaign Manager and Flight Control, reducing manual tasks and ensuring campaign consistency across platforms.

  • Improved Creative Control
    LinkedIn ads can be previewed inside Flight Control before launch, enhancing quality assurance and linking decision-making logic to creative outcomes.

  • Cross-Channel Insights
    Performance data from LinkedIn is viewable alongside other media channels within Flight Control, enabling holistic campaign analysis and smarter budget allocation.

Strategic Impact

  • Broader Marketing Objectives
    According to Charel MacIntosh, Global Head of Business Development and Strategic Partnerships at Clinch, this integration supports scaling not just B2B marketing but also recruiting, education, awareness, and corporate initiatives.

  • Access to High-Value Audiences
    With LinkedIn’s 900+ million professional members, advertisers gain streamlined access to business leaders, decision-makers, and influencers through one centralized workflow.

  • Faster Speed to Market
    Managing multiple channels in a single platform empowers brands and agencies to accelerate campaign delivery with fewer resources, maintaining precision and results.

This integration marks a significant step in Clinch’s mission to unify omnichannel advertising. By incorporating LinkedIn’s Marketing API into Flight Control, Clinch enables advertisers to optimize campaigns across digital, social, and programmatic channels with greater agility, efficiency, and impact.