News

SalesFuel Releases E-Book “The Best Salesperson I Ever Had” Featuring Insights from Real Customers

SalesFuel announces the launch of its new e-book, The Best Salesperson I Ever Had – In the Words of Real Customers, offering valuable insights into what differentiates world-class sales professionals. Drawing from SalesFuel’s extensive B2B BuyerSCAN™ survey of 2,165 U.S. C-Suite executives, the e-book highlights key traits that buyers prioritize and provides actionable advice for hiring and...

sales 23 May 2025

Airship Unveils Branching and Custom Views to Deliver Dynamic, Personalized Cross-Channel Experiences at Scale

In today’s competitive digital landscape where seamless, personalized customer experiences are crucial, Airship, the cross-channel customer experience leader, announced two powerful new capabilities — Branching and Custom Views within its Airship Experience Platform. These innovations enable marketing, product, and growth teams to deliver agile, adaptive digital experiences without lengthy...

customer experience management 23 May 2025

800.com Launches Direct Google Analytics 4 Integration for Advanced Call Tracking and Marketing Attribution

com, a leading cloud telecom provider, announces a new direct integration with Google Analytics 4 (GA4). This integration empowers businesses to seamlessly track phone calls alongside website interactions and conversions, providing a holistic view of marketing performance. Features of 800.com GA4 Integration Unified Call and Web Tracking: Track phone calls as part of GA4’s custom events alongside...

analytics 23 May 2025

Assembly Launches Scene MMA to Revolutionize Marketing Mix Modeling and Campaign Measurement

Assembly, a Stagwell agency, has launched Scene Modeled Media Attribution (MMA), an advanced enhancement to its proprietary STAGE Scene app. This new marketing mix modeling (MMM) tool is designed to transform how brands measure, optimize, and maximize the impact of their marketing campaigns. What is Scene MMA? Scene MMA improves marketing mix model outputs by increasing their frequency and...

marketing 23 May 2025

Luxboro Launches to Elevate Luxury Real Estate Marketing and Agent Upskilling

Luxury marketing expert Mickey ALAM KHAN has launched Luxboro, a full-service agency focused on marketing, upskilling, and relationship-building for luxury real estate brokerages, networks, developers, and proptech firms. Luxboro aims to future-proof and elevate luxury real estate firms by enhancing their brand appeal and rigorously developing talent. Luxboro’s Mission and Vision Focuses on...

marketing 23 May 2025

Innovecs Launches Innovecs Play: Specialized Full-Cycle iGaming Studio

Innovecs, a global digital services company, announces the launch of Innovecs Play, a full-cycle iGaming development studio. This new sub-brand delivers comprehensive solutions for iGaming providers, casino game developers, aggregators, and sportsbook platforms, reinforcing Innovecs’ leadership in the gaming sector. Innovecs Play Overview Innovecs Play is part of Innovecs’ portfolio, joining...

business 23 May 2025

Haley Marketing Group Expands Recruitment Marketing with Polaris Acquisition

Haley Marketing Group, a leader in website development, content, and recruitment marketing for staffing industries, has acquired Polaris Recruitment Communications. This strategic move strengthens Haley Marketing’s recruitment marketing capabilities, offering clients enhanced solutions to optimize talent acquisition. Polaris Recruitment Communications Founded in 2004 with deep expertise in...

marketing 23 May 2025

Taylor Blaylock Named President of REMEDY, Marking New Leadership Era

REMEDY, a leading creative agency, announced the appointment of Taylor Blaylock as its new President, effective May 2025. Blaylock returns to REMEDY after an 18-month freelance period, succeeding nearly two decades of leadership by Founder Jamie Graff, who transitions to CEO. Taylor Blaylock’s Leadership and Expertise Former Director of Post Production and Head of Production at REMEDY, bringing...

marketing 23 May 2025