Jeanine Ruda Genauer, Founder and Principal of JPR Group Public Relations, has been recognized as one of seven inaugural recipients of the Commercial Excellence Award in the 2025 McKnight’s Women of Distinction program. This award honors women at vendor companies who have demonstrated exceptional leadership and influence in advancing senior living, home care, and skilled nursing industries.

Transformative Leadership in Long-Term Care Communications

• Recognized for over 15 years of impact in shaping communications across the long-term care sector.

• Praised by McKnight’s for her strategic vision, transparency, and storytelling that strengthens connections with residents, families, and communities.

• Pioneered innovative communication during the COVID-19 pandemic, leading high-profile crisis response efforts for Juniper Communities.

Significant Industry Impact

• Led a crisis campaign generating over 2.1 billion positive and neutral media impressions and more than 1,800 placements.

• Achieved coverage in major outlets like The New York Times, Forbes, and AP News, enhancing public understanding of senior care.

• Supported resident engagement, employee recruitment, and strengthened stakeholder trust through strategic media initiatives.

Testimonials and Professional Recognition

• Lynne Katzmann, CEO of Juniper Communities, commends Genauer’s leadership and clear messaging during the pandemic’s challenges.

• Recognized as a Leading Brand Builder by Leading Women Entrepreneurs.

• Recipient of the Great Oak Award from New Jersey Monthly.

Personal Commitment and Broader Influence

• Passionate advocate for social and cultural causes beyond professional achievements.

• Continues to elevate the long-term care industry through innovative communications and strategic leadership.

Jeanine Ruda Genauer’s recognition with the Commercial Excellence Award highlights her outstanding contributions to long-term care communications. Her leadership, strategic insight, and commitment to transparent storytelling have transformed the industry, setting a new standard for excellence and compassion in senior care.