News
Net Conversion Supercharges Conversionomics with AI to Drive Smarter Media Strategy
Conversionomics Gets a Brain Boost: Net Conversion Injects AI Into Its MarTech Arsenal Net Conversion, the data-obsessed media agency with a knack for turning marketing chaos into clarity, just gave its proprietary platform Conversionomics a major intelligence upgrade. The company unveiled a suite of AI-powered features that aim to radically streamline insights, unify measurement across media...
marketing 3 Jul 2025
Alliant Acquires AnalyticsIQ to Forge Smarter, Deeper Marketing Intelligence
Data Gets Personal: Alliant Acquires AnalyticsIQ to Supercharge Predictive Marketing In a move poised to shake up the data-driven marketing landscape, Philadelphia-based private equity firm Inverness Graham has announced that its portfolio company Alliant has acquired AnalyticsIQ, a specialist in predictive analytics and behavioral data modeling. The acquisition signals a strategic bid to build...
analytics 3 Jul 2025
PharmaForceIQ Pushes Past Omnichannel, Pioneers Optichannel in Life Sciences Marketing
In an industry where "omnichannel" has been the gold standard, PharmaForceIQ is flipping the script. The fast-rising player in life sciences marketing technology is betting big on something bolder—and smarter: optichannel engagement, where the focus shifts from being everywhere to being exactly where it matters. And so far? That bet’s paying off. From Pilot to Portfolio in 7 Months PharmaForceIQ...
marketing 2 Jul 2025
Horizon Media Supercharges AI Ambitions With Trio of Strategic Tech Hires
Horizon Media just made a heavyweight move in the media tech arms race. The largest independent media agency in the U.S.—and the world—is beefing up its AI and data muscle with a trio of seasoned tech execs, all aimed at accelerating development of its AI-native marketing platform, Blu. This isn't about playing catch-up. It's Horizon planting a flag: the traditional agency model isn’t just...
artificial intelligence 2 Jul 2025
Monetate Acquires SiteSpect to Launch Industry’s First Unified AI Personalization and Testing Platform
Monetate, the leading AI-driven personalization platform, has officially acquired SiteSpect, a pioneer in zero-flicker A/B testing, to deliver the industry’s first unified platform for enterprise-grade personalization, experimentation, and optimization. This bold move positions Monetate as the only solution able to seamlessly combine client-side and server-side testing with intelligent, real-time...
artificial intelligence 2 Jul 2025
Vantage Appoints Nick Hinsley as VP of International Operations to Accelerate Global Expansion
Vantage, the leading orchestration platform for retail and commerce media, has announced the appointment of Nick Hinsley as Vice President of International Operations. The strategic hire underscores the company’s growing global momentum and commitment to expanding its international footprint. “Nick’s deep experience in retail media and SaaS, paired with his track record of global growth, makes...
marketing 2 Jul 2025
Optimove and EveryMatrix Launch Real-Time iGaming Marketing Integration to Drive Player Engagement
Optimove, the pioneer of Positionless Marketing, has partnered with leading iGaming technology provider EveryMatrix to launch a new real-time marketing integration that empowers operators to act instantly on player behavior—without technical dependencies. This integration allows joint clients to stream real-time event data from EveryMatrix directly into Optimove’s marketing hub, enabling...
marketing 2 Jul 2025
RingCentral's AI Receptionist™ Redefines Front-Desk Automation, Now Serving Over 2,000 Organizations
RingCentral is rewriting the rules of business communication with the general availability of its AI Receptionist™ (AIR) — an AI-powered voice agent that’s now serving more than 2,000 organizations across healthcare, finance, real estate, and more. It’s not just answering calls. It’s driving strategic outcomes, 24/7. Described by RingCentral as a “digital employee”, the AI Receptionist combines...
artificial intelligence 2 Jul 2025
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