Optimove, the pioneer of Positionless Marketing, has partnered with leading iGaming technology provider EveryMatrix to launch a new real-time marketing integration that empowers operators to act instantly on player behavior—without technical dependencies.

This integration allows joint clients to stream real-time event data from EveryMatrix directly into Optimove’s marketing hub, enabling automated, hyper-personalized campaigns triggered by key player actions like deposits, withdrawals, or gameplay.

“This is Positionless Marketing in action,” said Motti Colman, VP Revenue, Gaming at Optimove. “We’re removing the traditional bottlenecks—analysts, developers, manual processes—and letting marketers move at the speed of the player.”

Why It Matters for iGaming Operators

The iGaming space is becoming increasingly competitive, and operators must engage players in the right moment with relevant content. The new integration enables:

• Welcome bonuses triggered immediately after a player’s first deposit

• Session abandonment alerts to re-engage players in real-time

• Instant loyalty rewards based on gameplay milestones

The result? Faster execution, increased engagement, and higher lifetime value per player.

“This adds tremendous value for our operator partners,” said Kevin Furlong, Group CPO at EveryMatrix. “Combining our powerful iGaming infrastructure with Optimove’s real-time capabilities allows clients to create deeply personalized player experiences—at exactly the right time.”

Real-Time Marketing, Real-World Impact

The collaboration reflects a growing industry demand for agile and responsive marketing automation. With real-time campaign triggers powered by EveryMatrix data, Optimove clients can now eliminate campaign delays and execute contextual player journeys instantly.

Marketers can deploy these personalized flows independently, without needing analysts or engineering resources—true to Optimove’s Positionless Marketing vision.

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