Vantage, the leading orchestration platform for retail and commerce media, has announced the appointment of Nick Hinsley as Vice President of International Operations. The strategic hire underscores the company’s growing global momentum and commitment to expanding its international footprint.

“Nick’s deep experience in retail media and SaaS, paired with his track record of global growth, makes him the ideal person to lead our expansion beyond North America,” said Aran Hamilton, CEO of Vantage. “His leadership will be instrumental in helping us deliver value at scale to our growing customer base.”

A Proven Leader in Retail Media Growth

Hinsley brings over two decades of commercial and go-to-market leadership in SaaS, marketing technology, and media. In prior roles at Lexer and Zitcha, he led initiatives across customer acquisition, revenue expansion, and omnichannel media monetization — helping major retailers and brands unlock new revenue streams via audience-led advertising and loyalty data activation.

At Vantage, he will lead efforts to:

• Build international strategic partnerships

• Expand the platform’s reach in key global markets

• Support retailers seeking to unlock the value of their first-party data

“Vantage has consistently impressed me with how it’s simplifying and scaling retail and commerce media,” said Hinsley. “I’m excited to join the team and help extend our impact across global markets at this pivotal time.”

Global Demand Meets Platform Innovation

As more retailers around the world seek to capitalize on the rise of retail media networks, Vantage is uniquely positioned to support them with a platform designed for scalable monetization, automation, and data-driven decision-making.

This appointment signals a strong next chapter for Vantage’s global growth, delivering on its vision to empower retailers worldwide with the tools to monetize their media assets and first-party data with speed and precision.

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