News
AdAdapted Launches 'Add-It™ Pathways' to Let CPG Shoppers Choose Their Own Adventure
When it comes to digital ads for consumer packaged goods (CPG), the hard truth is that only 18% of consumers buy after seeing an ad. AdAdapted thinks it can do better—not by shouting louder, but by giving shoppers more choices. The adtech company just launched Add-It™ Pathways, a new format designed to reflect the way consumers actually shop online: unpredictably. Instead of forcing a single...
advertising 2 Jul 2025
CRED Raises $15M to Bring Hedge-Fund-Level Predictive Intelligence to the Enterprise
AI-native startup CRED has officially exited stealth, announcing a $15 million seed round led by defy.vc with backing from HOF Capital, Alumni Ventures, and a roster of heavyweight investors. The company’s aim? To democratize predictive intelligence at a scale that was once the exclusive domain of Wall Street. If you’ve ever wished your CRM could act more like a hedge fund quant, this is your...
intelligent assistants 2 Jul 2025
Measured Supercharges Media Planning With Real-Time, Causal Optimization Tool for Marketers
Measured is flipping the script on how marketers plan media. Building on its foundation in incrementality and causal Media Mix Modeling (MMM), the company has launched a major upgrade to its Media Plan Optimizer—a scenario planning engine designed to let marketers forecast real business outcomes in real time. It’s the kind of no-nonsense, data-driven tech that could finally put an end to the...
marketing 2 Jul 2025
HH Global Taps Accenture Veteran Matt Strawn as Chief Growth Officer to Fuel Global Expansion
The global marketing activation heavyweight just named Matt Strawn as its new Chief Growth Officer—a strategic hire aimed squarely at accelerating innovation and deepening global brand partnerships in a rapidly evolving martech landscape. Strawn’s appointment marks a significant step in HH Global’s push for what it calls “sustainable, responsible growth,” but let’s cut through the buzzwords: this...
marketing 2 Jul 2025
Bria Launches First Fully Open-Source Text-to-Image Model Built Exclusively on Licensed Data
Bria Unveils Industry-First Open-Source Text-to-Image AI Trained Only on Licensed Data Bria, the responsible AI platform for generative visuals, today announced the release of its third-generation text-to-image model, marking a first in the industry: a fully open-source model trained exclusively on licensed data. This milestone underscores Bria’s ethical commitment to creator rights while...
artificial intelligence 1 Jul 2025
Locafy Enters Strategic U.S. Partnership to Power AI-Ready Listings for Professional Services Sector
Locafy Partners with Top U.S. Review Platform to Deliver AI-Search-Ready Local Listings for Real Estate and Professional Services Locafy Limited, a global leader in location-based digital marketing, today announced a major strategic partnership with one of the U.S.'s top online reputation and review management platforms. This collaboration will give premium clients—including real estate agents...
digital marketing 1 Jul 2025
Snapchat Ads Get Smarter: IAS and Lumen Debut Attention Measurement Tool for Real Engagement Insights
IAS Partners with Snap and Lumen to Launch Industry-First Attention Metric for Snapchat Ads In a bold move to redefine how advertisers measure engagement, Integral Ad Science (Nasdaq: IAS) has announced a first-of-its-kind partnership with Snap Inc. and Lumen Research, bringing custom attention measurement to Snapchat ads via the IAS Signal platform. This new tool goes well beyond traditional...
digital marketing 1 Jul 2025
MediaAlpha Names Amy Yeh as CTO in Strategic Tech Leadership Shift
MediaAlpha Promotes Amy Yeh to CTO as Co-Founder Shifts to Chief Architect Role In a calculated leadership transition aimed at future-proofing its technology roadmap, MediaAlpha (NYSE: MAX), a leading real-time customer acquisition platform for the insurance sector, has named Amy Yeh as its new Chief Technology Officer, effective immediately. Yeh succeeds co-founder Eugene Nonko, who will now...
customer acquisition 1 Jul 2025
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