Monetate, the leading AI-driven personalization platform, has officially acquired SiteSpect, a pioneer in zero-flicker A/B testing, to deliver the industry’s first unified platform for enterprise-grade personalization, experimentation, and optimization.

This bold move positions Monetate as the only solution able to seamlessly combine client-side and server-side testing with intelligent, real-time personalization in a single, scalable, and secure platform — designed to meet the needs of today’s most complex digital organizations.

“We’re building the future of experience orchestration,” said Steve Maher, CEO of Monetate. “This is a leap forward not just for Monetate, but for the entire industry. We’re enabling brands to move from reactive optimization to proactive experience design—powered by AI, rooted in strategy, and executed at scale.”

Reinventing Experience Optimization with Agentic AI

This acquisition advances Monetate’s mission to enable hyper-personalized, context-aware experiences across the entire customer journey. The combined platform will:

• Triple engineering capacity, accelerating innovation cycles

• Deliver zero-flicker testing performance for enhanced UX

• Integrate agentic AI to drive real-time decision-making

• Offer HIPAA-ready, PCI-compliant, and GDPR-aligned deployments for regulated industries

Key Capabilities of the Unified Platform

• Real-Time Hyper-Personalization: Leverages behavioral, contextual, and historical data to deliver individualized content at every touchpoint

• Seamless Experimentation: Combines the agility of client-side with the power of server-side testing without compromising performance

• AI-Native Architecture: Designed for transparency, explainability, and compliance from the ground up

• Omnichannel Experience Delivery: Personalization across web, mobile, email, call centers, and in-store

• Enterprise-Grade Security: Built for high-stakes industries like healthcare and financial services

“This is not a retrofit — it’s a reinvention,” added Maher. “Together, we’re creating a future-proof solution to help brands not only meet customer expectations, but to anticipate and exceed them.”

Accelerating Growth and Market Impact

With Monetate growing over 30% annually, and backed by public and private investors managing over $400B in assets, the acquisition of SiteSpect amplifies its market reach and vertical depth — especially in sectors demanding advanced data protection and deployment flexibility.

The new platform will help global brands future-proof their digital experience strategy with AI-powered personalization, latency-free testing, and strategic guidance — all in a unified solution built for the next era of enterprise marketing.

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