MetaMedia, the pioneering cloud-based platform for delivering movies, live events, and targeted advertising to cinemas, has announced the departure of its founder and CEO, Jason Brenek. This follows the successful integration of MetaMedia’s global operations with Qube Cinema, marking a significant milestone in the evolution of digital cinema. Over the course of his tenure, Brenek transformed the way content is distributed and experienced in movie theaters, leaving a lasting legacy of bold innovation in the entertainment industry.

Brenek’s departure coincides with the closing of the acquisition, which expanded MetaMedia’s footprint to 600 top global cinemas across more than 30 major cinema chains. His leadership helped MetaMedia overcome numerous challenges, including the disruption caused by the COVID-19 pandemic, positioning the company as a major force in digital cinema distribution.

Jason Brenek's Leadership and Vision

Founding MetaMedia

In 2018, Jason Brenek founded MetaMedia at CinemaCon, drawing from his extensive experience at IMAX Corporation. Just two years later, in March 2020, he launched MetaMedia's innovative cloud-powered platform, which went live with its first customers, including The Walt Disney Studios, Cinemark, Emagine Entertainment, and Cinepolis, shortly before the global lockdown due to the pandemic.

Despite the unforeseen challenges brought on by COVID-19, Brenek led the company through unprecedented times, enabling theater owners to discover new streams of revenue while supporting the industry’s resilience. He introduced groundbreaking live and interactive events, including concerts from major artists such as Garth Brooks, Metallica, and BTS, as well as live esports tournaments, sports events, and interactive movie premieres.

Innovation in Content Delivery

Brenek’s innovative leadership saw MetaMedia become a pioneer in cloud-based technology for delivering high-quality, real-time content. The platform marked a major leap from traditional methods like hard drive and satellite delivery, providing cinema owners with cost-effective solutions while expanding content offerings. MetaMedia’s ability to deliver a diverse range of content—ranging from Indie films to Bollywood, Chinese cinema, and themed content for Black and Hispanic audiences—illustrated the platform’s versatility and its ability to address underserved communities.

This disruptive model not only saved cinemas millions of dollars annually in operational costs but also enabled targeted content delivery, enhancing the cinematic experience for diverse audiences.

Brenek’s Industry Contributions

Before founding MetaMedia, Jason Brenek had already made a name for himself in the entertainment industry. His contributions to the digital transition in cinema, including the shift from analog film to digital cinema and the advent of stereoscopic 3D, were instrumental. During his tenure as Head of Worldwide Digital Cinema and Cinema Programming at The Walt Disney Company, Brenek played a key role in shaping the future of cinema technology.

As a Chairman of DCI (Digital Cinema Initiatives) and a founder of the Advanced Imaging Society, Brenek’s efforts to advance cinematic technology were foundational. His subsequent work at IMAX Corporation further solidified his legacy as an innovator in the industry.

MetaMedia’s Future Under Qube Cinema

As MetaMedia transitions into a new chapter under the leadership of Qube Cinema, the company continues to honor Jason Brenek's foundational contributions. His vision for leveraging cloud-based solutions to enhance the cinematic experience paved the way for a new era in digital cinema distribution.

Brenek's departure signifies the close of one era and the exciting beginning of another, as Qube Cinema moves forward with a new vision, building on the solid foundation laid by MetaMedia.

Jason Brenek’s departure marks the end of a transformative chapter in the world of cinema technology and content delivery. As the founder of MetaMedia, Brenek's leadership and innovation revolutionized the industry, ensuring the company’s place at the forefront of cloud-based cinema content delivery. MetaMedia’s integration with Qube Cinema opens the door to new possibilities, and Brenek’s legacy will continue to influence the future of how movies, live events, and advertising reach global audiences.