VIZ Media, a leading global distributor of manga and anime, has announced a significant leadership change with Ken Sasaki transitioning to the role of Chairman & Executive Advisor and Brad Woods stepping into the position of President and Chief Executive Officer (CEO). This strategic shift signals a new phase in the company's journey as it reinforces its dominance in bringing Japanese pop culture to the global stage.

Ken Sasaki: A Visionary Leader in Japanese Pop Culture

Transforming VIZ Media's Global Reach

For over 13 years, Ken Sasaki served as the CEO of VIZ Media, during which he transformed the company from a niche publisher into a major force in bringing manga and anime to mainstream audiences across North America, Europe, and Australia. His leadership helped establish strategic partnerships, advance digital platforms, and propel the global popularity of manga and anime, especially in markets like the United States, UK, and Australia.

Sasaki’s business acumen was backed by an MBA from Stanford and a Bachelor’s in Engineering from Keio University. He had extensive experience working across both Japan and the United States, making him uniquely positioned to bridge the cultural gap between Japan’s entertainment industry and global audiences.

Leaving a Lasting Legacy

"What we've built at VIZ Media is nothing short of extraordinary," said Sasaki. "Manga and anime have become global phenomena, and VIZ is at the center of this movement. With Brad Woods taking the lead, VIZ is poised to expand its influence in ways the industry has never seen before."

Brad Woods: Leading VIZ Media into a New Era

A Wealth of Experience

Taking over as President and CEO, Brad Woods brings with him more than 25 years of experience in entertainment, marketing, and brand strategy. Woods is no stranger to VIZ Media, having been with the company for a decade and playing a key role in its efforts to elevate manga and anime to the mainstream. He has been instrumental in expanding the company’s footprint in areas such as publishing, streaming, digital media, and consumer products.

Woods' vast leadership experience extends beyond VIZ Media, with past roles at Mattel, DreamWorks, and Warner Bros. Entertainment, where he was deeply involved in franchise expansion and digital transformation. He holds an MBA from USC's Marshall School of Business and a BS from the University of Arizona.

Vision for the Future

"Anime and manga are no longer niche—they are global cultural forces shaping entertainment, fashion, gaming, and beyond," said Woods. "With VIZ Media's unparalleled catalog and commitment to innovation, we are poised to reach broader audiences and set new industry standards. I'm honored to lead VIZ into this next chapter."

Looking Ahead

With Ken Sasaki transitioning into his new role as Chairman and Executive Advisor, he will continue to guide the company's strategic direction as VIZ Media aims for even greater global expansion and industry influence. Under Brad Woods' leadership, VIZ Media is poised to strengthen its position in the global entertainment landscape, continuing to be at the forefront of manga and anime, setting new trends, and pushing the boundaries of creativity and innovation.

The leadership transition at VIZ Media marks the end of an era of transformative growth under Ken Sasaki's leadership, while Brad Woods prepares to lead the company into the next stage of its journey. With their shared vision and expertise, VIZ Media is positioned for even greater success in shaping the future of Japanese pop culture globally.