News

Queen One Raises $5.5M to Redefine Brand Tech, Commerce, and Culture

Queen One Secures $5.5M to Turn Static Commerce into Living Brand Experiences Commerce is getting a much-needed creative overhaul. Queen One, a rising brand technology platform aiming to humanize and energize digital product experiences, has raised more than $5.5 million in Friends & Family funding, with backing from Charge VC, Inspired Capital, Red Swan Ventures, Prospeq, and an inner circle of...

marketing 29 Jul 2025

NICE Acquires Cognigy for $955M to Power AI-First Customer Experience

NICE Bets Big on Conversational AI With $955M Cognigy Acquisition In a bold move to redefine the future of customer service, NICE (NASDAQ: NICE) has signed a definitive agreement to acquire Cognigy, a leader in conversational and agentic AI, for approximately $955 million. The deal marks a significant leap in NICE’s mission to deliver AI-first customer experiences, combining its CXone Mpower...

customer experience management 28 Jul 2025

ZoomInfo Supercharges Copilot Plans With API Access for AI-Ready GTM Data

ZoomInfo just gave its Copilot users a major upgrade—and it’s more than just a backend tweak. The GTM intelligence heavyweight is now bundling API access into all Copilot plans, allowing users to tap directly into its AI-ready market data across partner platforms. In an era where GTM strategies hinge on data precision, this move could dramatically improve how sales and marketing teams fuel their...

b2b data 28 Jul 2025

Viant Debuts IRIS-Enabled Targeting Tools to Supercharge Contextual CTV Campaigns

Viant Technology has unveiled a major enhancement to its demand-side platform (DSP), integrating IRIS-enabled™ Content Reports and Pre-Bid Targeting to bring real-time contextual intelligence and actionable targeting to Connected TV (CTV) advertisers. This exclusive update allows advertisers using the Viant DSP to see precisely how ads are performing across a range of content...

advertising 28 Jul 2025

OG Anunoby Officially Joins Team Skechers, Headlines European Basketball Tour

Skechers Scores OG Anunoby as Brand Ambassador Ahead of European Tour Confirming sneakerhead suspicions since his eye-catching slam dunk during the 2025 NBA Playoffs, New York Knicks forward OG Anunoby is officially joining Team Skechers. The NBA champ, known for his elite defense and athletic explosiveness, will lace up in Skechers basketball shoes and become a featured face in the brand’s...

marketing 28 Jul 2025

Leap Metrics Becomes One of First to Deploy NCQA Digital Content Services for AI-Driven HEDIS® Compliance

Leap Metrics Launches AI-Powered NCQA Digital Content Services to Revolutionize HEDIS® Compliance and Close Care Gaps Leap Metrics is raising the bar for quality measurement in healthcare, becoming one of the first companies in the U.S. to deploy NCQA-certified Digital Content Services for all HEDIS® measures. This strategic move allows healthcare organizations to rapidly adapt to evolving...

content marketing 28 Jul 2025

Unleaded Rebrands as PlatinumBlack, Signaling Bold Shift in B2B Growth Strategy

Houston’s Unleaded Rebrands as PlatinumBlack to Reflect Full-Spectrum B2B Growth Capabilities After 25 years in the B2B marketing trenches, Houston-based consultancy Unleaded is turning the page—and the name. The firm has officially rebranded as PlatinumBlack, a move that marks more than just a new logo. It’s a full-scale transformation into a growth services powerhouse, marrying deep strategic...

b2b data 28 Jul 2025

Your Home TV Taps Epype to Supercharge Mobile Sharing for Streaming & Brands

Your Home TV and Epype Join Forces to Simplify Mobile Content Sharing and Boost Viewer Reach Your Home TV, the fast-growing OTT network known for accessible, family-friendly content, has announced a strategic partnership with Epype, a mobile-first digital engagement platform designed to simplify and amplify brand and content connectivity. The goal? To make mobile sharing as seamless as a...

marketing 28 Jul 2025