TikTok’s rapid growth has made it a key platform for brands looking to engage with consumers, track trends, and optimize their digital presence. To help marketers navigate this dynamic space, Brandwatch has integrated its Consumer Intelligence platform with TikTok’s Mentions API, making it one of the first to offer powerful insights into TikTok conversations.

This integration strengthens Brandwatch’s partnership with TikTok as an official Marketing Partner, allowing brands to track their mentions, uncover key trends, and leverage AI-powered tools to optimize their TikTok strategies.

The Power of TikTok Brand Management

With over 170 million active monthly users, TikTok offers a goldmine of insights for brands looking to connect with their audience. The new Mentions API integration enables marketers to:

• Monitor and analyze brand mentions from TikTok posts and comments.
• Uncover key trends shaping consumer conversations on the platform.
• Enhance campaign strategies with AI-powered tools like Iris trend detection and sentiment analysis.
• Engage effectively with TikTok communities using data-driven insights.

A Trusted TikTok Marketing Partner

Brandwatch has been a trusted TikTok Marketing Partner since 2022, ensuring that brands receive:

• Compliant and reliable access to TikTok insights.
• Beta-tested tools that align with TikTok’s strict data security standards.
• Refined analytics capabilities to provide the most valuable, actionable insights.

AI-Powered Insights for Smarter Decision-Making

Brandwatch’s generative AI tools make TikTok data actionable, allowing brands to:

• Identify trending moments with Iris peak detection.
• Measure campaign impact using AI-driven conversation summaries.
• React quickly to cultural shifts and viral trends.

This means marketers can analyze real-time data efficiently, enabling faster, smarter decision-making in their TikTok campaigns.

Brandwatch’s Vision for AI-Driven Social Intelligence

Channing Ferrer, Global President of Brandwatch, emphasizes the importance of this integration:
"TikTok is an unparalleled source of inspiration and insight for brands, where creativity, culture, and commerce collide. Our partnership with TikTok allows brands to tap into conversations that matter most, unlocking unmatched opportunities for brand management and community engagement. With Brandwatch’s AI-powered insights, marketers can analyze data efficiently, make informed decisions, and supercharge their TikTok strategy."

Brandwatch’s TikTok Mentions API integration marks a significant step in AI-powered social media intelligence, giving marketers deeper visibility into brand conversations and audience engagement. With real-time data, trend detection, and AI-driven sentiment analysis, brands can now maximize their TikTok marketing impact like never before.

The way engineers find, evaluate, and engage with content is constantly evolving, shaping how marketers must communicate with this highly technical audience. TREW Marketing and GlobalSpec, in collaboration with Elektor International Media, have released the 2025 State of Marketing to Engineers Report, providing deep insights into content preferences, trust in AI, and the platforms engineers rely on to make purchasing decisions.

As the eighth annual edition of this research, the report highlights critical shifts in engineers' content consumption habits, reinforcing the importance of credibility, independent validation, and technical accuracy in B2B marketing.

Findings from the 2025 Research

1. Engineers Remain Skeptical of AI-Generated Content

• 67% of engineers rate their trust in AI-generated content at 5 or below on a 10-point scale.
• 70% rarely or never use AI platforms to evaluate vendors.
• Engineers continue to favor expert-driven, technical content over AI-generated messaging.

2. Vendor Websites & Technical Publications Remain Top Information Sources

• Engineers consistently rely on supplier websites, case studies, and third-party reviews to research products.
• Technical publications continue to be critical channels for vendor visibility.

3. Independent Validation is Crucial

• 86% of engineers seek information from third-party sources before making a purchasing decision.
• Content backed by independent research, technical papers, and case studies is more effective in influencing engineers.

4. Video & Visual Content Are Gaining Traction

• Engineers increasingly prefer short-form videos, product demos, and webinars that showcase real-world applications.
• Video content is particularly effective for explaining complex technologies and increasing engagement.

Aligning Marketing Strategies with Engineers’ Preferences

To effectively engage engineers, marketers must:

• Prioritize technical accuracy over generic marketing messages.
• Leverage vendor websites, technical publications, and industry events to distribute credible content.
• Provide independent validation through case studies, third-party reviews, and peer recommendations.
• Utilize a mix of written, video, and interactive content to cater to evolving consumption habits.

Webinar: Exclusive Insights from Industry Experts

Wendy Covey (TREW Marketing), CJ Haight (GlobalSpec), and Udo Bormann (Elektor) will present the findings in a live webinar on March 20, offering actionable takeaways for marketers targeting engineers.

In an era of AI-generated content overload, engineers are doubling down on trusted sources and deep technical expertise when making purchasing decisions. Marketers must adapt their strategies by focusing on credibility, independent validation, and multi-channel content delivery to remain competitive in 2025.

As a retail powerhouse, Carrefour Israel faces the challenge of bridging online and offline marketing efforts while ensuring maximum efficiency. To address this, the company partnered with Pairzon, an AI-driven marketing platform, to optimize its digital campaigns, improve customer segmentation, and maximize the impact of its marketing investments.

By integrating AI-powered analytics and first-party data, Carrefour achieved higher return on ad spend (ROAS), lower customer acquisition costs (CPP), and enhanced omnichannel engagement.

How AI Transformed Carrefour’s Digital Marketing Strategy

1. Maximizing Return on Ad Spend (ROAS)

• AI-driven audience segmentation enabled high-value customer targeting, increasing the impact of marketing campaigns.
• Smarter budget allocation helped optimize ad spend across digital channels, delivering better conversion rates.

2. Lowering Customer Acquisition Costs (CPP)

• First-party data was used to identify and target the most relevant audience segments, reducing wasted ad spend.
• AI-powered insights allowed Carrefour to refine messaging and promotions for better engagement and cost efficiency.

3. Enhancing Customer Targeting with AI Analytics

• AI-driven customer insights improved audience segmentation, leading to more personalized and effective marketing.
• Targeted campaigns boosted engagement and conversion rates, enhancing customer retention and loyalty.

4. Seamless Omnichannel Integration

• Pairzon’s platform connected with Carrefour’s CRM, POS, and loyalty systems, providing real-time insights.
• Unified data across online and in-store interactions enabled holistic customer journey tracking and smarter decision-making.

Industry Insights: AI’s Growing Role in Retail Marketing

"Pairzon has enabled us to take a more intelligent and data-driven approach to our marketing," said Hagit Taigfeld, CMO of Carrefour Israel. "By connecting our online and offline customer data, we've improved campaign efficiency and seen measurable improvements in key performance indicators."

Galit Arizon, CEO of Pairzon, added:
"Retailers today need to bridge the gap between digital marketing and real-world transactions. Our AI-powered platform empowers brands like Carrefour to leverage their first-party data effectively, ensuring every marketing dollar is optimized for maximum impact."

Carrefour Israel’s success with Pairzon underscores how AI is revolutionizing retail marketing, enabling brands to:

• Leverage first-party data for precision targeting.
• Optimize marketing budgets for improved ROAS and lower CPP.
• Enhance omnichannel engagement through seamless data integration.

With AI-driven marketing strategies, retailers can unlock new levels of efficiency, personalization, and profitability in today’s competitive digital landscape.

C.A. Fortune, a leading brokerage and marketing firm, has announced the strategic acquisition of DirecToHispanic (DTH)—a retail execution, experiential, and digital marketing agency specializing in the Hispanic consumer market. This move aligns with C.A. Fortune’s mission to drive consumer growth by offering culturally relevant engagement strategies for brands looking to connect with the rapidly expanding Hispanic population.

According to Claritas, Hispanic consumers now represent over 20% of the U.S. population, nearly doubling since 2000, with an additional 7.4 million growth projected by 2030. This investment enables C.A. Fortune’s clients to tap into this influential demographic with tailored marketing strategies and retail activations.

Why the Hispanic Consumer Market Matters

• Rapid Growth: The Hispanic population is one of the fastest-growing and most economically influential segments in the U.S.
• Cultural Influence: Hispanic consumers drive trends in food, retail, and digital media, making them a key audience for brands.
• Brand Loyalty: Research shows that authentic engagement with Hispanic communities fosters strong brand loyalty and long-term revenue growth.

Strategic Benefits of the Acquisition

1. Expanding Multicultural Marketing Capabilities

• DTH specializes in culturally relevant retail execution, experiential marketing, and digital outreach tailored to Hispanic consumers.
• The integration strengthens C.A. Fortune’s full-service sales and marketing approach across retail and e-commerce channels.

2. Helping Brands Connect Authentically with Hispanic Consumers

• Brands gain insight-driven marketing solutions that align with Hispanic values, traditions, and purchasing behaviors.
• Retail and marketing activations are designed to resonate with Hispanic families, ensuring deeper consumer engagement.

3. Enhancing Retail and Digital Performance

• C.A. Fortune’s broad sales expertise combined with DTH’s specialized knowledge creates a powerful growth engine for consumer brands.
• The collaboration provides enhanced retail execution and digital marketing solutions tailored to Hispanic shopping habits.

Leadership Perspectives on the Acquisition

"C.A. Fortune has always been committed to fueling growth and defining new opportunities for our clients," said Tyler Lowell, CEO & Managing Partner of C.A. Fortune. "DTH's expertise in the Hispanic market, combined with our existing services, will help brands authentically connect with this dynamic and growing audience."

Nery Vazquez, CEO of DirecToHispanic, added:
"U.S. Hispanics have increasingly become an important consumer segment, and brands have taken notice. Becoming part of C.A. Fortune allows DTH to integrate our knowledge into an organization that shares a similar vision, offering our clients holistic ways to win with this segment."

Set to close on April 1st, 2025, the transaction will position DTH as a stand-alone entity within C.A. Fortune, ensuring a continued focus on Hispanic marketing while benefiting from broader strategic capabilities.

As brands seek to engage diverse consumer segments, this acquisition strengthens both agencies’ expertise in multicultural marketing, retail execution, and omnichannel strategies—helping brands win with Hispanic consumers and drive sustainable growth in a diverse U.S. marketplace.

Two of franchising's most recognized marketing firms, BizCom Associates and Brand J, have rebranded as Thunderly, ushering in a new era of franchise marketing. Following BizCom’s acquisition of Brand J in 2024, this transformation unifies their expertise into a high-impact, full-service agency designed to help brands not just grow, but lead their industries.

"We didn’t want to just help brands grow—we wanted to elevate them into leaders," said Scott White, CEO and co-founder of Thunderly. "That requires a wide range of marketing expertise and services, all under one roof."

Why Thunderly? A Unified Vision for Franchise Marketing

Thunderly embodies a bold, strategic approach to marketing, ensuring brands break through industry noise and achieve tangible results.

Benefits of the Rebrand:

• Comprehensive Franchise Marketing – Offering everything from lead generation to personal branding, PR, and video production.
• Integrated Strategy – A one-stop solution eliminating the inefficiencies of using multiple agencies.
• Creative & Data-Driven Execution – Combining high-impact branding with performance marketing for measurable success.

Thunderly’s Full-Service Franchise Marketing Capabilities

With a fully integrated suite of services, Thunderly helps franchises build recognizable, influential brands.

1. Franchise Lead Generation & Digital Marketing

• Data-driven lead-gen strategies to attract the right franchisees.
• Digital advertising optimized for conversions and ROI.

2. Public Relations & Social Media Management

• Reputation-building through PR and media outreach.
• Social media strategies that drive engagement and brand loyalty.

3. Website Development & Branding

• Custom website design to enhance online presence.
• Personal branding solutions for franchise executives.

4. Video Production & Podcasting

• High-quality video content to captivate audiences.
• Podcast production for thought leadership and brand storytelling.

Leadership & Expansion: Monson Named Chief Growth Officer

With the rebrand, Jack Monson, former President of Brand J, steps into the role of Chief Growth Officer at Thunderly.

• Monson brings decades of experience in franchise marketing and brand growth strategies.
• He will also chair the International Franchise Association's (IFA) Marketing & Innovation Committee, driving collaboration and industry advancements.
• As host of Social Geek Podcast, Monson will continue to cover franchising trends and insights, reinforcing Thunderly’s role as a thought leader in the industry.

"This evolution into Thunderly is all about accelerating growth—for ourselves and for the brands we serve," Monson said. "With the best talent and resources combined, we’re delivering smarter strategies, faster execution, and bigger results."

Thunderly is more than a rebrand—it’s a revolution in franchise marketing. By integrating every aspect of marketing into a single, powerful agency, Thunderly eliminates the need for multiple firms, delivering exceptional creativity, strategic insight, and measurable impact.

"At Thunderly, we don’t just create marketing that exists—we create marketing that commands attention," said Monica Feid, co-founder and COO.

In today’s fast-moving digital landscape, independent journalists play a critical role in delivering real-time, on-the-ground reporting. OPIC Technologies, Inc., a leader in 3D livestream technology, is revolutionizing how stories are told by providing journalists with a cutting-edge tool to enhance audience engagement and credibility.

By utilizing 3D livestream capabilities, journalists can immerse viewers in unfolding events, providing depth, context, and realism that traditional formats struggle to achieve.

"Independent journalists are at the forefront of delivering crucial news and perspectives to the public," said Bob Douglas, CEO of OPIC Technologies. "With 3D livestream, they now have the ability to bring audiences closer to the stories that matter, offering a richer, more immersive view of real-world events."

The Power of 3D Livestreaming in Journalism

Traditional reporting often lacks the full sensory experience that allows audiences to truly grasp the complexity of an event. OPIC’s 3D livestream technology changes that by transporting viewers into the story, fostering deeper connections between journalists and their audiences.

Benefits for Independent Journalists & Audiences

1. Enhanced On-the-Ground Reporting

   • Viewers experience news as if they were physically present, gaining deeper insight into the event.

2. Greater Audience Engagement

   • A more immersive and interactive format fosters stronger emotional connections with stories.

3. Increased Transparency & Credibility

   • Offering multiple perspectives and immersive visuals builds trust and authenticity in journalism.

4. Accessibility for Global Viewers

   • News stories can be experienced in real time, worldwide, breaking geographical barriers.

Transforming Independent Journalism

Many independent journalists struggle with access to high-quality broadcasting tools. OPIC’s 3D livestream solution makes immersive storytelling accessible, allowing reporters to capture stories with greater depth, authenticity, and impact.

Use Cases: Bringing Stories to Life

• Political & Social Movements – Provide real-time, on-the-ground coverage of protests, elections, and policy changes.
• Environmental & Climate Reporting – Showcase firsthand the effects of climate change and conservation efforts.
• Cultural Events & Festivals – Immerse audiences in global traditions, performances, and celebrations.
• Conflict & Crisis Zones – Offer an unfiltered, raw perspective on critical global issues.

Journalism in the Digital Age

As digital media continues to evolve, OPIC Technologies is at the forefront of reshaping storytelling. 3D livestreaming is not just a technological advancement—it’s a shift in how news is experienced.

With this innovative tool, independent journalists can push the boundaries of digital reporting, ensuring that news is not just seen but truly felt.

As audiences demand more immersive, engaging, and transparent news experiences, OPIC Technologies is empowering journalists to deliver exactly that. With 3D livestreaming, storytelling moves beyond the flat screen, allowing viewers to step into the story like never before.

In today’s rapidly evolving digital landscape, cybersecurity must go beyond traditional defenses. CloudDefense.AI provides critical insights into firmware security, internet security protocols, and private cloud protection, highlighting the growing risks organizations face and the strategies needed to mitigate them.

Firmware Security: A Growing Target for Cyber Threats

Firmware—the embedded software controlling hardware devices—has become a key attack vector due to low visibility and infrequent updates.

Concerns in Firmware Security

• High Risk, Low Investment – A Microsoft study found that over 80% of enterprises faced at least one firmware attack in two years, yet only 29% of security budgets are allocated to its protection.
• Persistent Threats – Firmware malware can survive system reboots and evade traditional antivirus solutions.
• Supply Chain Risks – Attackers may exploit vulnerabilities in third-party firmware components.

Best Practices for Firmware Protection

• Secure Boot Mechanisms – Prevent unauthorized firmware modifications at startup.
• Trusted Platform Modules (TPMs) – Ensure firmware integrity and encryption at the hardware level.
• Continuous Firmware Monitoring – Detect anomalies and unauthorized updates proactively.

Internet Security: Navigating an Expanding Threat Landscape

With businesses heavily dependent on internet-based operations, cybercriminals continuously refine phishing, malware, and social engineering attacks.

Internet Security Threats

• Phishing & Social Engineering – Cybercriminals manipulate employees into revealing sensitive data.
• Malware & Ransomware – Malicious software infiltrates networks, leading to data breaches and financial loss.
• Man-in-the-Middle (MITM) Attacks – Hackers intercept communication channels to steal login credentials and confidential data.

Essential Internet Security Measures

• Layered Defenses – Implement firewalls, encryption, and endpoint protection.
• Zero Trust Access Controls – Require identity verification at every access point.
• Regular Security Training – Educate employees on cyber hygiene and threat detection.

Private Cloud Security: Balancing Control and Risk Mitigation

While private cloud environments offer greater control, they are still vulnerable to data breaches, insider threats, and misconfigurations.

Common Private Cloud Security Challenges

• Unauthorized Access – Weak authentication can expose sensitive data.
• Data Encryption Gaps – Inadequate encryption leaves cloud-stored information vulnerable.
• Lack of Continuous Monitoring – Without real-time threat detection, security breaches may go unnoticed.

Strategies for Strengthening Private Cloud Security

• Multi-Factor Authentication (MFA) – Enhance access security with multiple identity verification steps.
• End-to-End Encryption – Protect data both at rest and in transit.
• Regular Compliance Audits – Ensure adherence to industry security standards.

As cyber threats evolve, businesses must proactively defend their firmware, internet security, and private cloud environments. CloudDefense.AI remains committed to providing organizations with the insights and tools needed to navigate these modern security challenges effectively.

Traditional test automation often struggles with UI changes, leading to script failures, increased maintenance, and slowed testing cycles. Panaya, a leader in SaaS-based Testing and Change Intelligence, introduces autonomous self-healing test automation, an AI-driven solution designed to eliminate script maintenance and enhance automation adoption across enterprise cloud applications.

Challenges in Traditional Test Automation

Fragility and High Maintenance Costs

• Static locators cause test script failures when UI changes occur.
• Continuous script updates create bottlenecks, slowing testing cycles.
• Increased maintenance costs hinder test automation scalability.

Panaya’s AI-Powered Self-Healing Automation

Dynamic Adaptation to UI Changes

Unlike conventional tools, Panaya’s AI-powered technology:

• Analyzes applications in real time, detecting structural changes.
• Generates context-aware, adaptive locators, preventing script failures.
• Eliminates manual script updates, reducing maintenance by up to 85%.

Benefits

• Codeless Test Automation – Enables users to generate test scripts using natural language, removing the need for coding expertise.
• Cross-Application Support – Seamlessly integrates with SAP, Oracle, Salesforce, and other enterprise cloud platforms.
• CI/CD and Regression Testing – Ensures automation stability for business process validation and software releases.

The Future of AI-Augmented Testing

According to Gartner, by 2026, 80% of software testing will rely on AI to enhance efficiency and quality. Panaya’s autonomous self-healing engine supports this shift by:

• Accelerating test automation adoption, reducing testing time by up to 50%.
• Providing continuous learning and adaptation, ensuring long-term stability.
• Offering enterprise-wide scalability, integrating with hybrid cloud environments.

Panaya’s self-healing test automation transforms enterprise testing, making automation more resilient, scalable, and efficient. By eliminating script maintenance and ensuring seamless cross-application integration, Panaya empowers businesses to release software faster and with greater confidence.