Houston’s Unleaded Rebrands as PlatinumBlack to Reflect Full-Spectrum B2B Growth Capabilities

After 25 years in the B2B marketing trenches, Houston-based consultancy Unleaded is turning the page—and the name. The firm has officially rebranded as PlatinumBlack, a move that marks more than just a new logo. It’s a full-scale transformation into a growth services powerhouse, marrying deep strategic vision with hands-on execution.

The new name may sound sleek, but it comes with real substance. Inspired by platinum black—a finely powdered platinum known for its catalytic properties—the brand nods to the company’s role as a force multiplier for businesses seeking transformation.

“This rebrand builds on a history we’re incredibly proud of,” said Justin Chatigny, CMO of PlatinumBlack. “But it also supports our strategy for what’s next—helping B2B companies find better, faster paths to growth.”

From Marketing Partner to Growth Catalyst

The agency’s evolution reflects a broader shift in the B2B services space. Companies aren’t just looking for a marketing vendor—they’re looking for strategic partners who can map the big picture and get their hands dirty. PlatinumBlack is leaning into that demand, expanding its services to cover integrated strategy, marketing, and creative execution.

Founded in 2000, the firm has built a reputation for translating complex, technical industries into human-first messaging and measurable results. Its client base includes energy, manufacturing, clean tech, engineering, chemicals, professional services, private equity, and more. But this rebrand signals an ambition to not just serve these industries—but help reshape how they grow.

“Our brand lives at the convergence of strategic vision and pragmatic execution,” said Chatigny. “That’s what lasting growth requires.”

Same Team, Sharper Focus

PlatinumBlack’s team remains the same—but the vision is clearer. Executive Creative Director Erin Eby says the rebrand is less about reinvention and more about visibility.

“This rebrand doesn’t reinvent us; it showcases us more clearly,” said Eby. “We want the companies and people we serve to find us—and the real fun to begin.”

While the name may have changed, the firm’s commitment to collaboration, insight-driven strategy, and results hasn’t. What’s new is the platform, positioning, and promise: to accelerate transformation for B2B clients, end to end.

PlatinumBlack’s move mirrors a growing trend among long-standing agencies: moving from “marketing” to “growth.” In a B2B world marked by elongated sales cycles, increasingly technical products, and growing C-suite expectations, the firms that can connect vision to execution are the ones that will lead the next chapter.

With a catalytic new identity and an expanded service suite, PlatinumBlack is betting on that future—and placing itself at the center of it.

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