ZoomInfo just gave its Copilot users a major upgrade—and it’s more than just a backend tweak. The GTM intelligence heavyweight is now bundling API access into all Copilot plans, allowing users to tap directly into its AI-ready market data across partner platforms. In an era where GTM strategies hinge on data precision, this move could dramatically improve how sales and marketing teams fuel their tech stacks.

One API to Rule Your GTM Stack

ZoomInfo's Copilot isn’t just a co-pilot anymore—it’s a full-fledged mission control for AI-driven go-to-market teams. The new API access allows users to sync ZoomInfo’s rich contact and company data into external platforms like Outreach and Salesloft, enhancing CRM records with updated emails, phone numbers, and missing contact information.

“Data powers the GTM flywheel, and AI is what propels it into overdrive,” said Ali Sadat, SVP of Product Management at ZoomInfo. “Speed alone means nothing without precision.”

Translation? Speedy automation without accurate data is a recipe for chaos. This new API integration ensures that GTM teams start with clean, enriched data—critical for everything from AI modeling to sales outreach.

Plug. Play. Prospect.

The offering is plug-and-play for Independent Software Vendors (ISVs), enabling seamless access to ZoomInfo's dataset through apps their customers already use. For instance, sales teams using Outreach or Salesloft can now discover missing contacts and validate email/phone info without ever leaving their workflow.

That’s not just convenience—it’s efficiency at scale.

Why This Matters

API access has often been locked behind premium tiers or enterprise plans in the B2B SaaS world. By including it across all Copilot plans, ZoomInfo is flipping the script—making API-driven intelligence the new baseline. It’s also a strategic push to expand its data ecosystem and increase developer adoption at a time when platform extensibility is becoming a key differentiator in martech.

With competitors like Apollo.io and Clearbit also doubling down on integrations, ZoomInfo’s API expansion sends a clear message: it’s not just about having data, it’s about moving it where it matters, fast.

As new datasets roll out, ISVs can automatically attach them to existing company and contact profiles using ZoomInfo IDs—making expansion feel more like an upgrade than an overhaul.

ZoomInfo’s early partners—Outreach and Salesloft—are just the start. As the company continues to grow its integration roster, expect to see more automation and AI tools powered by real-time, context-rich intelligence.

And for GTM teams still stuck wrestling with stale CRM entries and siloed data? This update may be the nudge they need to make the leap.

Get in touch with our MarTech Experts.