Skechers Scores OG Anunoby as Brand Ambassador Ahead of European Tour

Confirming sneakerhead suspicions since his eye-catching slam dunk during the 2025 NBA Playoffs, New York Knicks forward OG Anunoby is officially joining Team Skechers. The NBA champ, known for his elite defense and athletic explosiveness, will lace up in Skechers basketball shoes and become a featured face in the brand’s global marketing push.

Anunoby’s announcement arrives just in time for Skechers' European basketball tour, where he’ll team up with Brooklyn Nets guard and fellow Skechers athlete Terance Mann. The duo will hit courts and events across Belgrade, Berlin, Frankfurt, and Zadar, starting July 26.

Bringing Star Power to Skechers’ Expanding Basketball Roster

“I play fast and close to the ground. I jump and move a lot,” said Anunoby, now sporting the SKX NEXUS™ and SKX REIGN™ models. “Skechers has the shoe that provides me with comfort and protection, helping me perform at my best every day.”

David Weinberg, Skechers’ COO, emphasized the significance of the signing: “OG, known for his spectacular dunks and defensive prowess on the court, is a fantastic and inspiring addition to our global team.”

Anunoby adds more credibility to Skechers’ growing list of professional basketball endorsers, which includes Julius Randle, Joel Embiid, Norman Powell, Josh Green, and WNBA stars Jackie Young, Rickea Jackson, and Kiki Iriafen.

From London to NYC—and Now, Skechers

Born in London and raised in Missouri, Anunoby rose through the American high school and NCAA ranks before being drafted 23rd overall by the Toronto Raptors in 2017. He became the first British-born NBA champion when the Raptors took the title in 2019. In 2024, he joined the Knicks, delivering standout performances—including a career-high 40-point game against Denver.

Now, with a fresh endorsement deal and a pair of performance-driven shoes underfoot, Anunoby becomes an international ambassador for Skechers' basketball ambitions.

Shoes That Match the Game

Anunoby’s footwear of choice is no gimmick. The SKX NEXUS™, a low-top court shoe, is optimized for speed and agility, while the SKX REIGN™—yes, the same pair from that viral dunk—amplifies bounce and traction for high-intensity plays on both ends of the floor.

The signing signals Skechers' continued evolution from lifestyle brand to serious player in performance footwear. And with Anunoby's talent and visibility, that evolution is now center court.

Skechers basketball shoes are available at skechersbasketball.com and in select retail stores.

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