Demandbase, a leader in account-based GTM platforms for B2B enterprises, has announced a strategic collaboration with Salesforce to integrate its advanced intent data into the Salesforce Sales Cloud Prospecting Center. This integration leverages Demandbase’s vast dataset—collected from over one trillion monthly interactions and 36 billion B2B site visits—to help sales teams prioritize and engage with accounts most likely to be in-market.

1. Enhanced Account Prioritization
The integration embeds Demandbase’s Intent Score directly into the Salesforce Prospecting Center, equipping sales teams with a precise, configurable tool to improve decision-making and sales outcomes.

• Actionable Intent Insights:
  Identify high-priority accounts based on real-time buying signals.

• Seamless Interface:
  A configurable and intuitive dashboard enables quick targeting and engagement.

2. Key Features of the Intent Score Integration

• Unified Prospecting Experience:
  Access a user-friendly dashboard to identify top-intent accounts for strategic engagement.

• Customizable Score Rules:
  Administrators can adjust intent data components to align with specific sales goals, providing flexibility and precision.

• CRM and 3P Signal Integration:
  Seamless integration with Salesforce’s Data Cloud ensures intent insights are available across the Salesforce ecosystem.

3. Expert Insights

• Michael Wilczak, Chief Strategy & Development Officer, Demandbase:

  "Embedding our intent data into Salesforce Prospecting Center gives sales teams an edge by focusing on the most promising leads. It’s a game-changer for precision targeting and sales efficiency."

• Pawan Kumar Adda, Senior Director, Sales Cloud Product Management, Salesforce:

  "With Intent Score integration, sellers can prioritize accounts with high conversion potential, striking when the buying intent is strongest. This boosts productivity and optimizes sales efforts."

The collaboration between Demandbase and Salesforce delivers a unified, powerful toolset that transforms sales prospecting. By integrating real-time intent data into the Salesforce ecosystem, sales teams can focus their efforts on high-potential accounts, improving efficiency, and increasing deal success rates.