artificial intelligence 27 May 2025
Invisible Universe, a pioneering technology company with proprietary intellectual property, today unveiled Invisible Studio, an AI-driven content creation engine designed exclusively for short-form video. Already embraced by leading global entertainment, gaming, and toy companies, Invisible Studio is opening its doors to new enterprise partners looking to produce high-quality, brand-safe short-form content faster and more efficiently.
Image2Model Technology: Instantly generates consistent, brand-safe characters from a single image without requiring technical expertise or extensive training data—streamlining animation pipelines and character creation.
Creative Intelligence - Orbi: An AI-powered creative assistant trained on short-form storytelling best practices and platform-specific insights, helping users create engaging content with the right tone, timing, and format.
Social Feedback Loop: Orbi analyzes real-time social performance data to continuously refine content recommendations, enabling creators to improve audience engagement with every post.
Modular AI Integration: Combines cutting-edge AI tools for image, voice, and video into one seamless workflow, enabling marketers, brand managers, and social teams to create publish-ready content in minutes—no technical skills required.
“Culture moves fast—and storytellers and content creators need tools that move faster,” said Tricia Biggio, co-founder and CEO of Invisible Universe. “We built Invisible Studio as an engine to take ideas from spark to high-performing content in minutes, not weeks. We cut production costs by 95%, doubled output, and shortened pipelines from days to hours. Now, anyone with an idea can become a creator. That’s the power of Invisible Studio.”
Invisible Studio’s closed-environment models are tailored for enterprises to develop content featuring their own IP, empowering brand teams with high-fidelity, on-brand content creation capabilities that significantly reduce production timelines and costs.
Invisible Studio sets a new standard in short-form video content creation by combining proprietary technology with best-in-class AI tools and social insights. It enables enterprises and creators to rapidly produce consistent, engaging content that resonates with audiences, meeting the growing demand in the digital landscape.
marketing 27 May 2025
Yext, Inc., the leading digital presence platform for multi-location brands, announced the successful closing of a $200 million senior secured term loan facility with funds managed by BlackRock. This new financing provides Yext with enhanced capital flexibility to accelerate growth initiatives and pursue strategic acquisitions.
Replacing its revolving credit facility with Silicon Valley Bank—which was due to expire at the end of 2025—this refinancing optimizes Yext’s debt structure while positioning the company to capitalize on favorable market conditions.
$200 million senior secured term loan: Provides robust capital resources for growth and acquisition opportunities.
Refinancing strategy: Replaces prior credit facility to extend maturity and improve debt terms.
Support from BlackRock: Demonstrates confidence in Yext’s market position and strategic direction.
Financial outlook update: Yext expects its fiscal Q1 2026 results (ending April 30, 2025) to exceed prior guidance.
Michael Walrath, CEO and Chair of the Board at Yext, stated,
"This financing reflects the strength of Yext’s business and the scale of opportunity ahead. With BlackRock’s support, we’re focusing on disciplined growth, investing in products, partnerships, and strategic moves to expand our leadership in digital presence management. This facility strengthens our balance sheet and gives us the flexibility to act decisively as opportunities arise."
Yext’s $200 million term loan facility with BlackRock marks a significant step in securing capital to support its long-term growth strategy and strategic acquisitions. This proactive refinancing enhances the company’s financial agility while reinforcing confidence in its market leadership and future prospects.
digital marketing 27 May 2025
PERQ, the leading digital marketing platform for multifamily properties, today announced the launch of PERQ Websites, a new AI-powered website solution designed to help multifamily marketers accelerate site deployment, enhance lead conversion, and reduce marketing spend.
Built on PERQ’s next-generation content management system (CMS), PERQ Websites offers self-service drag-and-drop updates with no developer needed, along with native integrations for commonly used marketing technology tools. The AI-driven platform personalizes renter journeys, providing engaging, interactive calls to action that optimize lead capture and conversion.
Accelerated site deployment: Faster rollout using a modern CMS with drag-and-drop editing for easy updates without developer support.
AI-powered personalization: Guides each visitor through a tailored apartment shopping experience to boost engagement and conversion.
Integrated marketing platform: Seamlessly connects with PERQ’s Digital Marketing Platform to maximize lead generation and streamline marketing efforts.
Cost efficiency: Increases free and low-cost leads from websites, reducing dependency on expensive lead sources and consolidating vendors.
Comprehensive reporting: Empowers marketers with detailed performance data for smarter budget allocation and campaign optimization.
In today’s competitive multifamily market, achieving occupancy goals while minimizing marketing costs is critical. PERQ Websites enables marketers to control their marketing mix, enhance website performance, and ultimately increase occupancy rates by converting more high-quality rental leads.
Scott Hill, CEO of PERQ, commented,
"We are excited to launch PERQ Websites to the industry and help multifamily take back control of their marketing. No longer will marketers need to rely on expensive agencies. They can now manage their websites, lead nurturing, media tactics, and spending with greater control and visibility."
Early adopter Harbor Group Management Company currently uses PERQ Websites for about 260 multifamily properties plus their corporate site. Jenn Williams, VP of Marketing, said,
"Offering renters a best-in-class website experience sets our communities apart. The integration with PERQ’s marketing tools gives me greater visibility and control over our marketing efforts."
With the launch of PERQ Websites, multifamily marketers gain a flexible, AI-enhanced solution that transforms their digital presence, improves lead conversion, and drives occupancy growth—all while optimizing marketing spend. PERQ is setting a new industry standard for multifamily website technology.
marketing 27 May 2025
Sinclair Broadcast Group proudly announces that its investigative news program, Full Measure with Sharyl Attkisson, has received an impressive total of 10 Telly Awards. Now in its tenth season, Full Measure has earned global recognition for its outstanding video and television content across multiple platforms.
Hosted by award-winning journalist Sharyl Attkisson, the 30-minute weekly show airs on Sinclair’s television stations Sunday mornings, with select markets broadcasting Saturday evenings, and is also available live online. The program is known for in-depth investigative reporting on critical issues such as immigration, government waste, national security, and whistleblower revelations.
10 Telly Awards won, recognizing excellence in video and TV content worldwide.
Celebrates independent, fact-based investigative journalism.
Focuses on underreported topics including:
Government accountability
Immigration issues
National security challenges
Whistleblower reports of abuse and misdeeds.
Airs weekly on Sinclair stations and online, reaching a wide, engaged audience.
Sharyl Attkisson expressed pride in her team’s dedication:
"I’m so proud of the work our team does each week digging into important stories often brushed aside by many others. We appreciate the Telly Awards recognizing Full Measure’s contributions to independent, fact-based journalism."
Scott Livingston, Sinclair’s Senior VP of News, praised the team’s work:
"Full Measure’s recognition with ten Telly Awards is a testament to the power of fearless, independent journalism. Sharyl and her team continue to set the standard for investigative reporting, delivering stories that matter to our viewers."
The multiple Telly Awards highlight Full Measure with Sharyl Attkisson as a leader in investigative journalism, underscoring Sinclair’s commitment to delivering hard-hitting, trustworthy news coverage. As the show continues its tenth season, it remains dedicated to uncovering the truth and holding power accountable.
ecommerce and mobile ecommerce 27 May 2025
Selro, a leading multichannel e-commerce management platform, has announced a strategic integration with Marketplacer, a global marketplace technology provider trusted by major retailers such as Tesco, Rackhams Barbeque Galore, and Myer. This new integration significantly expands the capabilities of Selro users, enabling them to manage listings, inventory, and orders across Marketplacer-powered marketplaces from a single, streamlined interface.
As the marketplace economy continues to grow, this collaboration allows merchants to scale with agility, reduce operational friction, and improve customer satisfaction through accurate stock control and centralized fulfillment.
Connect to popular retailers and niche marketplaces including:
Tesco
Rackhams Barbeque Galore
Myer
Expand reach across new customer bases without switching platforms.
Orders from Marketplacer-supported channels are automatically imported into Selro.
Centralized order processing helps reduce errors and manual handling.
Inventory updates across all connected platforms in real-time.
Prevent overselling and stock discrepancies across channels.
Sell, fulfill, and manage across platforms from one dashboard.
Supports scalable growth with automation-first tools designed for multichannel sellers.
The integration between Selro and Marketplacer marks a key milestone in enabling e-commerce businesses to adapt to the dynamic demands of modern retail. With enhanced automation, centralized operations, and access to top-tier marketplaces, Selro continues to empower merchants with the tools they need to scale seamlessly, sell confidently, and manage effortlessly.
As marketplaces continue to reshape the e-commerce landscape, Selro’s latest innovation ensures sellers stay ahead with speed, accuracy, and agility.
marketing 27 May 2025
Thunderbird Entertainment Group Inc. has announced a series of new global distribution deals across its children's and catalogue titles, highlighting the company’s commitment to delivering premium content to a diverse international audience. The deals cover innovative, inclusive children’s programming such as BooSnoo!, Mittens & Pants, and the animated adventure Mermicorno: Starfall, as well as several scripted and unscripted catalogue titles.
This development showcases Thunderbird’s growing role as a trusted global content provider, with its productions now reaching audiences across North America, Latin America, Europe, Asia, and the Middle East.
BooSnoo! (41 x 7'), a multi-media series for neurodiverse children, has been picked up by:
HITN-owned EDYE (US & Latin America) – to be dubbed in Spanish and Brazilian Portuguese.
LRT Lithuania, PTS Taiwan, ERR Estonia, and SVT Sweden – expanding its reach in Europe and Asia.
Mittens & Pants (81 x 7'), commissioned by CBC Kids and Sky Kids, has secured:
Xumo USA and EDYE (US and Latin America) as new platforms for Season 1.
The series follows a kitten and a puppy exploring adventures in Kibble Corners.
Produced by Atomic Cartoons and based on the tokidoki universe.
Licensed to ejunior (Middle East) for a planned broadcast in June 2025.
Reinforces Thunderbird’s strategy of building and expanding original IPs globally.
Scripted titles like Endgame will air on:
Tubi USA, Amazon US, and Roku (US and Canada) by June 2025.
Documentary series I Am… (eight titles) picked up by:
Pluto Canada and Xumo Canada.
Additional acquisitions include:
Crime drama: Intelligence
Films: Dark Harvest, Entanglement, Long Way North, High-Rise
High-Rise stars Tom Hiddleston, Jeremy Irons, Sienna Miller, Luke Evans, Elisabeth Moss
Thunderbird Entertainment’s continued success in securing global deals reflects its commitment to quality, diversity, and international scalability. From neurodiverse children’s programming to high-profile documentaries and genre-spanning films, the company is positioning itself as a key player in global content distribution.
As stated by Richard Goldsmith, President of Global Distribution and Consumer Products:
“Our partners trust Thunderbird to deliver premium content. As we grow, diversification across genres, platforms, and regions remains our strategic focus.”
digital marketing 27 May 2025
Rio SEO, a Press Ganey Forsta company, has released its 2025 Local Search Consumer Behavior Study, offering key insights into the evolving dynamics of local search behavior in the U.S. The study highlights how AI, accuracy, and real-time engagement are shaping customer decisions—and reveals that 84% of consumers search daily for local businesses. As local experience (LX) becomes a central part of the customer journey, businesses are under pressure to provide seamless, fast, and accurate digital interactions across all touchpoints.
In today’s competitive environment, being found in search isn’t enough—brands must also be trusted, accurate, and responsive to earn and retain consumer preference.
84% of consumers search online for local businesses every day.
While Google remains dominant, Apple Maps is growing, with 31% of users relying on it frequently.
60% of users are engaging with AI-generated overviews on Google.
32% say AI-driven features—like personalized recommendations—play a major role in decision-making.
75% of consumers read at least four reviews before making a decision.
Star ratings continue to be the top trust signal, but direct brand engagement with reviews is becoming increasingly influential.
53% will avoid businesses with inaccurate or outdated listings.
59% expect a brand response within 24 hours of reaching out—emphasizing the importance of responsive customer service.
Top-performing brands are leveraging local experience management tools to:
Ensure listing accuracy across Google and Apple Maps.
Monitor and respond to reviews in real time.
Prepare for AI-powered search features.
Streamline discovery-to-decision journeys for modern customers.
The Rio SEO study underscores a pivotal reality: local search is no longer a passive discovery channel—it’s a critical component of customer experience strategy. With AI transforming how consumers find and choose businesses, brands must double down on local data accuracy, reputation management, and speed of engagement.
For brands competing in today’s hyper-local, AI-driven landscape, winning in local search means managing every moment of the digital journey—accurately, intelligently, and instantly.
insights 27 May 2025
At the recent Gartner CSO & Sales Leader Conference, new insights revealed the growing misalignment and strategic challenges facing Chief Sales Officers (CSOs) in 2024. According to Gartner, only 45% of CSOs reported their organizations met several strategic goals, signaling a need for urgent recalibration of sales strategies, technological integration, and interdepartmental collaboration—especially as AI transforms buyer behavior and expectations.
As market conditions shift rapidly, CSOs are being urged to align their revenue organizations, reskill sales teams, and rethink AI implementation strategies to remain competitive and future-ready.
Only 45% of CSOs say their organizations met multiple strategic objectives in 2024.
Sudden shifts in market priorities and budget constraints are major contributing factors.
49% of CSOs report significant differences between sales and marketing definitions of a "qualified lead".
This disconnect hinders pipeline growth, lead conversion, and cross-functional synergy.
74% of CSOs believe that seller skills need to change significantly to meet future revenue goals.
On average, 58% of sellers will require reskilling or upskilling by 2026 due to the impact of AI and generative technologies.
Only 23% of CSOs are directly accountable for AI selection and integration in their organizations.
68% are either consulted or informed but lack decision-making authority, limiting effective tech adoption.
Successful AI adoption must go beyond implementation—it requires strategic integration into sales workflows.
AI should enhance productivity, enable intelligent engagement, and support evolving buyer behavior patterns.
The Gartner report makes one thing clear: CSOs can no longer afford to operate with outdated strategies and siloed functions. Achieving strategic sales goals in the AI era will require better alignment between sales and marketing, intentional investment in seller skill development, and more influence over the AI tools shaping engagement workflows.
As AI transforms both buyers and sellers, sales leaders who proactively adapt will unlock competitive advantage and revenue growth, while others risk falling behind in an increasingly data-driven marketplace.
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