Ketch, a leading Data Permissioning Platform for privacy operations and data mobilization, has introduced enhanced features for its Data Map product. These updates aim to revolutionize data visibility, governance, and activation for executives, growth leaders, and privacy professionals. The Ketch Data Map uniquely bridges the gap between privacy compliance and business growth, offering real-time insights and permissions intelligence across all systems, including AI tools.

1. The Challenge of Data-Driven Decision-Making
Business leaders often struggle to make data-driven decisions due to a lack of clarity about their data—where it resides, how it can be used, and the risks involved. Existing tools fall short:

• Legacy Systems: Depend on manual, survey-based processes that quickly become outdated.
• Modern Solutions: Improve visibility but often fail to integrate permissions, leaving businesses uncertain about data activation.

2. How Ketch Stands Out
Ketch’s enhanced Data Map combines continuous data visibility with permissions and risk intelligence, offering a unified platform to address privacy and growth challenges.

3. Key Capabilities of the Ketch Data Map

• Real-Time Data Visibility:

  • Provides an evolving view of data across SaaS platforms, homegrown systems, and AI models.
  • Automatically detects new systems and monitors changes in real-time to ensure up-to-date insights.

• Risk Management and Mitigation:

  • A comprehensive risk registry tracks, analyzes, and addresses risks across the data ecosystem.
  • Integrates seamlessly with privacy workflows to maintain compliance and generate reports for regulators and stakeholders.

• Data Activation for Growth:

  • Empowers businesses to leverage clean, permissioned data for AI-driven and revenue-generating initiatives.
  • Provides cross-stakeholder visibility, enabling teams to assess data quality, completeness, and efficiency through executive dashboards.

4. Leadership Perspective
Tom Chavez, Co-founder and CEO of Ketch, emphasized the transformative potential of the platform:

“This update bridges the gap between privacy and growth, empowering teams to act decisively with clean, permissioned data. By replacing siloed tools and manual processes with an integrated, AI-enabled approach, our customers will have the clarity and control they need to thrive in a data-driven world.”

Ketch’s updated Data Map product is a game-changer for businesses navigating the complexities of privacy and growth in today’s data-driven landscape. By offering real-time visibility, comprehensive risk management, and actionable insights for AI and revenue initiatives, Ketch ensures organizations can confidently turn data into a competitive advantage.