Juice Media, a leading omnichannel performance media and advertising platform, has introduced the Juice Media Portal (JMP), a cutting-edge Marketing Mix Modeling (MMM) tool. Designed to deliver predictive analytics and actionable insights, JMP helps marketers optimize budgets across key channels like Linear TV, Streaming (CTV & OTT), Paid Social, and Search. This innovation enhances campaign efficiency and maximizes return on ad spend (ROAS).

1. Advanced Optimization for Diversified Media Mixes
JMP addresses the growing need for brands to achieve measurable outcomes across various media platforms. With a focus on real-time insights, JMP offers marketing teams and CMOs the tools to:

• Optimize Budgets for Next 30 Days:
  Quickly identify effective budget adjustments for ongoing campaigns.

• Leverage Response Curve Analysis:
  Visualize diminishing returns to make informed spending decisions.

• Gain Predictive Insights Faster than Traditional MMM:
  Deliver actionable recommendations with minimal lag time compared to standard solutions.

2. Custom-Tailored Analytics for Real-Time Decisions
JMP stands out by tailoring its analytics to fit each client’s unique business needs, unlike traditional MMM tools reliant on standardized models.

• Internal and External Factors:
  Proprietary algorithms consider internal drivers like sales events and external market trends.

• Dynamic Approach:
  Enables marketers to refine strategies and maintain accountability for measurable outcomes.

3. Intuitive and Flexible Design
JMP’s user-friendly interface ensures accessibility for marketing teams, empowering growth-focused brands to harness advanced tools without unnecessary complexity.

• Standalone Solution or Integrated Use:
  Available for independent use or as part of Juice Media's suite of services for AOR customers.

• Designed for Simplicity:
  Offers clear, actionable insights to reduce frustration with traditional MMM tools.

4. Leadership Insights

• Mark Zamuner, CEO of Juice Media:

  "Juice Media Portal provides immediate value and ensures continuous learning as brands scale. It’s our commitment to delivering analytics that drive smarter marketing investments and measurable results."

• Rob Bowron, Senior Director of Data Science:

  "JMP eliminates the complexity and delays of traditional tools, delivering fast, actionable insights so marketers can plan for tomorrow or six months down the road."

Juice Media Portal (JMP) redefines marketing mix modeling by offering a faster, more flexible, and more actionable approach. With its cutting-edge predictive analytics and real-time optimization capabilities, JMP empowers brands of all sizes to make smarter, data-driven decisions, ensuring efficiency, measurable results, and continuous growth in today’s competitive media landscape.