Keen Decision Systems, a leader in next-generation marketing mix SaaS, has announced a strategic partnership with MADTECH.AI, a unified marketing, advertising, and data decision intelligence platform. Together, they are introducing the first end-to-end MarTech decision engine, designed to offer real-time Marketing Mix Modeling (MMM) measurement, planning, and execution within a single platform. This integration marks a significant step forward in simplifying the traditionally fragmented process of marketing optimization.

Key Features of the Partnership

1. Streamlined Marketing Operations

• Traditionally, measurement, planning, execution, and optimization were handled by different MarTech providers, often focusing on individual channels or products.
• The new integration between MADTECH.AI and Keen Decision Systems combines these critical functions into one unified solution, simplifying operations and improving efficiency.

2. Real-Time Updates and Continuous Data Integration

• MADTECH.AI’s platform integrates data from over 300+ sources, providing continuous updates while in-market.
• Keen’s AI-powered marketing mix models leverage this integrated data to provide dynamic and real-time insights for optimization.

3. Optimizing $5 Billion in Marketing Spend

• The combined platforms now enable clients to optimize over $5 billion in marketing spend, making this collaboration a game-changer for brands and marketers.
• Clients can make more informed decisions, improving marketing effectiveness and maximizing ROI.

4. AI-Driven Decision Making

• This partnership emphasizes the use of AI to transform data and provide actionable insights for marketing planning and optimization.
• Marketers and agencies benefit from faster and more effective decision-making processes that ensure a comprehensive approach to campaign success.

Leadership Perspectives

• Bradley Keefer, Chief Revenue Officer at Keen:
  “Our industry is increasingly siloed, with brands relying on numerous tech providers. This partnership with MADTECH.AI represents the future of media optimization by driving efficiencies and effectiveness within one tech stack.”
• Bill Lederer, Chairman and CEO at MADTECH.AI:
  “Our AI-based platform helps marketers unify and transform their data, enabling seamless access to Keen’s MMM for better planning, buying, and optimization across campaigns. This end-to-end solution accelerates results and drives better outcomes.”

Benefits to Marketers and Agencies

1. Simplified, Unified Platform

• The integration of Keen Decision Systems’ marketing mix models with MADTECH.AI’s data platform eliminates the need for multiple technology providers. Marketers and agencies can now manage all aspects of marketing optimization within one platform, streamlining workflows and reducing complexity.

2. Improved Campaign Effectiveness

• With real-time updates and the ability to continuously optimize campaigns, brands can make data-driven decisions that enhance the effectiveness of their marketing spend.
• By utilizing AI-driven insights, marketers can adjust their strategies in-flight and improve campaign outcomes faster.

3. Cost-Effective Solutions

• The combination of affordable AI-based offerings from both companies ensures that marketers can leverage advanced capabilities without the high costs typically associated with complex MarTech solutions.

The partnership between Keen Decision Systems and MADTECH.AI is setting a new standard for MarTech optimization. By combining real-time data integration, AI-powered insights, and a unified approach to marketing measurement, planning, and execution, this solution enables brands and agencies to optimize marketing spend and drive better results. This integration simplifies the decision-making process, providing a comprehensive, cost-effective, and data-driven approach to campaign optimization.