Samba TV, the global leader in AI-powered media analytics, has announced two key additions to its leadership team. Josh Jacobs has joined as Chief Product Officer (CPO), while Monte Lutz has been appointed Chief Marketing Officer (CMO). These strategic hires bring decades of combined expertise in ad tech, programmatic innovation, and brand marketing, reinforcing Samba TV’s mission to lead the advertising industry with cutting-edge AI-driven solutions.

New Leadership for Strategic Growth

1. Josh Jacobs - Chief Product Officer

• Josh Jacobs brings deep technical expertise and leadership experience to Samba TV, where he will oversee product strategy and development.
• With a history of scaling businesses and forging impactful partnerships, Jacobs aims to leverage Samba TV’s first-party TV data and identity solutions to create a more efficient and effective advertising ecosystem.
• Before joining Samba TV, Jacobs served as CEO of Omnicom's global programmatic buying business (Accuen) and held senior roles at Yahoo!, Mode Media, and The Arena Group. His proven ability to navigate complex markets will be crucial in advancing Samba TV’s leadership in AI for media analytics.

2. Monte Lutz - Chief Marketing Officer

• Monte Lutz, with a background in brand strategy, digital marketing, and transformation, will lead Samba TV’s marketing efforts.
• Lutz's previous leadership roles include VP and global head of marketing for Adobe’s creative products, where he was instrumental in launching Firefly Generative AI and driving campaigns for Photoshop. His experience also spans senior roles at Activision and Edelman Digital.
• As Samba TV’s CMO, Lutz is poised to amplify the company’s narrative, leveraging AI-driven insights to connect audiences, drive performance, and measure marketing outcomes.

A Stronger Future with AI-Powered Solutions

Josh Jacobs and Monte Lutz join a company that is redefining advertising and measurement in the AI-powered media landscape. Samba TV’s commitment to using data and AI to drive performance and deliver actionable insights will be further enhanced by their leadership.
Samba TV’s AI-driven solutions have already been pivotal in reshaping how advertisers connect with audiences, and with Jacobs and Lutz at the helm, the company is poised for even greater innovation.

Closing Thoughts

Samba TV’s leadership changes come at a critical time as the company continues to expand its influence in the advertising ecosystem. By combining Jacobs’ technical expertise and Lutz’s marketing prowess, Samba TV is positioned to deliver even more transformative solutions, offering advertisers a data-driven, AI-backed model for more effective and targeted advertising.