Mobupps, a global leader in mobile advertising and technology solutions, has announced the appointment of Siddharth Barman as its new Vice President of Marketing. With over 14 years of experience in growth marketing, strategic partnerships, and product innovation, Barman is set to lead Mobupps’ global marketing initiatives, driving expansion across key markets.

Siddharth Barman: A Proven Leader in Growth Marketing

Career Highlights

• Previous Role at Affle: Played a pivotal role in driving global growth, leading product launches, and building high-performing marketing teams.
• Global Impact: Contributed to the expansion efforts across US, EU, LATAM, MENA, SEA, and India, fostering strategic alliances and earning multiple industry accolades.
• IPO Success: A key member of the Affle IPO team in India, showcasing his expertise in navigating complex business milestones.

Vision for Mobupps

As VP of Marketing, Barman will focus on scaling the reach and impact of Mobupps’ innovative products:

• MAFO: The all-in-one mobile advertising platform.
• iRTB: Intelligent real-time bidding solutions.
• MobuppsX: Advanced performance marketing tools.

Mobupps' Recent Achievements and 2025 Vision

2024 Highlights

• Achieved over 90% growth across the US, EU, and APAC regions.
• Integrated CTV, mobile, and web platforms to create cross-platform advertising strategies.
• Solidified leadership in verticals such as iGaming, e-commerce, entertainment, and travel.

Goals for 2025

1. Expansion in Developed Markets:
   • Leverage AI-driven innovations to enhance advertising solutions.
   • Focus on brand safety to build trust and credibility.
2. Emerging Market Penetration:
   • Establish local teams to drive regional growth.
   • Expand client portfolios to cater to a broader audience.

With these strategies, Mobupps aims to set new benchmarks in the advertising landscape.

Leadership Insights

Siddharth Barman shared his excitement:
"With a dynamic team and a robust portfolio of solutions, Mobupps is well-positioned to redefine the advertising landscape. I look forward to leveraging technology and innovative strategies to exceed customer expectations and drive exceptional growth."

Yaron Tomchin, CEO of Mobupps, praised Barman’s expertise:
"Siddharth brings a wealth of experience in driving global growth and launching innovative products. His leadership will be instrumental as we expand into key markets and deliver greater value to our clients and partners worldwide."

Siddharth Barman’s appointment marks a significant milestone for Mobupps as it accelerates its global expansion efforts. With a focus on innovation, strategic growth, and market leadership, Mobupps is poised to achieve remarkable success in 2025 and beyond.

Stay tuned as Mobupps continues to innovate and reshape the advertising industry.