Jasper, the world's leading AI marketing platform, has launched Jasper Studio, a powerful no-code AI app builder, and a native Slack integration, enabling marketers to design, deploy, and scale AI-driven workflows and applications without requiring technical expertise. These innovations aim to accelerate AI adoption across marketing teams, empowering them with tools to create customized AI applications and streamline content creation directly within their collaboration spaces.

This expansion addresses the challenges of generative AI adoption, particularly the lack of AI skills in most enterprises. By providing marketers with the autonomy to implement AI solutions tailored to their specific needs, Jasper is poised to transform how marketing teams operate in an increasingly competitive landscape.

Key Features and Benefits of Jasper's New Capabilities

1. Jasper App Builder:

   • No-code AI development: Marketers can now build AI apps without needing technical expertise, democratizing AI usage across marketing teams.
   • Customization options: App Builder allows teams to connect to relevant data sources, configure specific prompts, and fine-tune AI outputs to align with brand voice, style, and compliance.
   • Domain-specific applications: Teams can create tailored solutions, such as custom product description generators or account-based marketing (ABM) apps, helping them scale operations effectively.
   • 90+ pre-built apps: In addition to creating apps from scratch, marketers can start with Jasper’s out-of-the-box applications, customizing them to meet unique business needs.

2. Slack Integration:

   • Streamlined workflows: The native Slack integration allows marketing teams to generate and optimize content directly within Slack channels, keeping workflows efficient and on-brand.
   • Real-time collaboration: With Jasper embedded in Slack, teams can generate campaigns, get instant answers, and refine content in real-time, boosting collaboration and reducing time to market.
   • Brand IQ integration: Ensures all generated content reflects a brand’s unique voice and tone, maintaining consistency across all outputs.

Democratizing AI for Marketers

Jasper's latest innovations aim to solve the problem of AI adoption across enterprises. According to a Deloitte survey, only 35% of enterprises report having high levels of AI expertise. As a result, marketing teams often rely on IT departments to build AI applications, which can create bottlenecks and hinder adoption. By giving marketers the tools to build and customize AI workflows, Jasper is accelerating the adoption of AI and empowering marketing teams to be more agile, innovative, and productive.

Timothy Young, CEO of Jasper, stated:
"In an increasingly competitive market, enterprise marketing teams risk losing market share if they can't leverage the transformative power of AI. By putting AI directly into the hands of marketers, we’re enabling them to accelerate their output and unlock the full potential of AI to drive business success."

Driving AI Transformation Across Organizations

Jasper’s new capabilities help enterprises unlock the full potential of AI by:

• Empowering marketers with tools to automate content creation and optimize workflows without needing technical expertise.
• Enhancing productivity by enabling real-time collaboration and content generation directly within the platforms teams already use, such as Slack.
• Delivering better results by ensuring that AI outputs are contextually relevant to marketing goals and aligned with brand identity.

Jasper’s launch of Jasper Studio and the Slack integration marks a transformative moment for AI in marketing. By empowering marketers to build, customize, and scale AI-driven applications on their own terms, Jasper is reshaping how marketing teams work, collaborate, and innovate. With these new capabilities, marketers are equipped to unlock greater efficiency, drive business growth, and keep their brands competitive in an AI-powered world.