Integral Ad Science (IAS), a global leader in media measurement and optimization, has made history by becoming the first measurement provider to achieve ISO/IEC 42001 certification. This recognition underscores IAS's commitment to using artificial intelligence (AI) responsibly and transparently, solidifying its leadership in the ad tech industry.

What is ISO/IEC 42001?

ISO/IEC 42001 is the world’s first international standard for Artificial Intelligence Management Systems (AIMS). It provides a framework for organizations to:

• Establish and maintain robust AI governance.
• Manage AI risks and ensure data privacy.
• Develop ethical and responsible AI systems.
• Ensure human oversight, fairness, and environmental accountability in AI processes.

The certification is globally recognized as a symbol of safety, quality, and reliability in AI usage.

IAS’s Certified Use of AI

The scope of IAS’s ISO/IEC 42001 certification applies specifically to its Quality Attention product and reflects its dedication to responsible AI practices.

• Quality Attention Product: Utilizes advanced AI and machine learning (ML) to analyze up to 280 billion global interactions daily, providing actionable insights for advertisers.
• AI-Powered Insights: IAS leverages AI for prediction, decision-making, protection, and targeting, driving superior performance in digital advertising campaigns.

The certification process was conducted by Schellman, an accredited ISO 42001 certification body, further validating the integrity of IAS’s AI systems.

Why ISO 42001 Certification Matters

Achieving ISO/IEC 42001 certification places IAS at the forefront of responsible AI innovation. Key highlights of the certification include:

• Transparent AI Governance: Ensures ethical development and deployment of AI technologies.
• Data Privacy and Security: Maintains stringent safeguards for user data.
• Risk Management: Mitigates potential AI-related risks to enhance trustworthiness.
• Human Oversight: Balances AI automation with human decision-making to prevent bias.

Kevin Alvero, Chief Compliance Officer at IAS, emphasized:
"As the first measurement provider to receive ISO 42001 certification, we demonstrate to our customers that IAS's use of AI is safe, responsible, and transparent."

IAS’s AI Leadership in Ad Tech

IAS’s innovative AI solutions power its digital advertising platform, offering brands and advertisers unmatched insights and optimization. Key capabilities include:

• Predictive Analytics: Leveraging AI for real-time decision-making and campaign success.
• Data Scale: Capturing and analyzing billions of daily interactions to drive actionable insights.
• Ethical AI Systems: Aligning technology with global standards for fairness, quality, and sustainability.

IAS's ISO/IEC 42001 certification is a testament to its dedication to advancing AI responsibly while delivering exceptional value to its customers. This milestone reflects IAS's ongoing commitment to innovation, transparency, and leadership in the ad tech industry.

By setting a precedent for AI governance and responsible practices, IAS empowers advertisers with the confidence to navigate the ever-evolving digital advertising landscape.