Button, a leader in mobile commerce optimization, has announced a strategic partnership with The Shelf Influencer Marketing Agency. This collaboration brings together Button’s advanced AI-driven deeplinking and attribution technology with The Shelf’s expertise in influencer campaign management. The partnership equips creators and brands with powerful tools to measure and optimize the impact of influencer marketing campaigns like never before.

1. Enhancing Campaign Efficiency with AI and Deep Linking

   • Button’s technology simplifies campaign creation by offering a shortlinking tool integrated with retailer apps.
   • Enables seamless attribution of product-level purchases directly from influencer posts.
   • Improves the user journey from post to purchase.

2. Unlocking SKU-Level Purchase Data

   • Bridges the gap between influencer marketing and retail media by showcasing product-specific purchase behavior.
   • Offers insights into how influencer campaigns influence downstream sales.
   • Supports brands in evaluating the performance of specific influencers and campaigns.

3. Driving Measurable Sales for Creators and Brands

   • Empowers creators to generate measurable sales at Button-integrated retailers.
   • Unlocks access to new budgets from manufacturers, suppliers, and CPGs.
   • Promotes the evolution from brand-focused to performance-driven influencer marketing.

4. Insights from Industry Leaders

   • Atul Singh, CEO of The Shelf, emphasizes the value of capturing conversion data to provide holistic campaign performance reviews.
   • Michael Jaconi, Co-founder and CEO of Button, highlights the partnership’s role in shaping the future of creator-led marketing.

5. Button’s Legacy in Commerce Intelligence

   • Over $12 billion in sales driven through Button’s platform.
   • Provides creators and affiliate networks with cutting-edge linking solutions to optimize shopping experiences and increase revenue.

The partnership between Button and The Shelf signifies a transformative step in influencer marketing. By integrating AI-powered technology and SKU-level insights, this collaboration offers brands and creators unparalleled tools to drive measurable results. With the ability to seamlessly link influencer posts to retailer apps and measure campaign effectiveness, the partnership sets a new standard for performance-driven marketing.