FreeCast, a leading streaming aggregator, has announced the upcoming launch of its Zer0Gap programmatic platform, set for January 20th. This innovative "Zero Gap" platform promises 100% ad fill rates, aiming to maximize content monetization and deliver highly targeted advertisements.

1. Hyper-Targeted Advertising Through First-Party Data

   • Utilizes proprietary first-party audience data to gain insights into consumer media behavior.
   • Enables household-level ad targeting, moving beyond traditional impressions-based advertising.
   • Connects businesses with likely customers, enhancing engagement and conversion rates.

2. Benefits for Programmers and Marketers

   • For programmers:
     • Enhances revenue from ad-supported content through precision targeting.
     • Ensures 100% ad fill rates, eliminating gaps or "dead air" common on other platforms.
   • For marketers:
     • Provides access to highly targeted and valuable ad placements.
     • Leverages data-driven insights for more effective advertising campaigns.

3. Strategic Relationships and Investment

   • FreeCast's investors include several large national advertisers, providing access to substantial ad spend transitioning from traditional TV to streaming.
   • These relationships support the platform's ability to offer 100% ad fill rates and high-value ad placements.

4. CEO Insights on Advertising Evolution

   • William Mobley, CEO of FreeCast, highlights a paradigm shift from traditional impressions-based advertising to precise household-level targeting.
   • Emphasizes the value to advertisers in reaching ideal customers directly, enhancing the overall audience experience.

FreeCast's Zer0Gap programmatic platform represents a significant advancement in streaming advertising. By leveraging proprietary data and offering 100% ad fill rates, it provides a valuable solution for both programmers and marketers. The official launch on January 20th is poised to set a new standard in targeted advertising within the streaming industry.