Assembly, a global leader in marketing and media strategy within the Stagwell (STGW) network, has announced the appointment of Josh Berman as Executive Vice President and Assembly Lead. Based in New York, Berman will co-lead Assembly East, focusing on enhancing brand partnerships, driving innovation, and ensuring impactful client growth.

1. Assembly’s New Operating Structure

• Earlier this year, Assembly reorganized its operations into ‘Assemblies’ tailored to geographic and industry-specific needs.
• Berman’s role will center on deepening relationships within Assembly East, reinforcing the agency’s commitment to customized client solutions.

2. Josh Berman’s Media Industry Expertise

• Brings 15 years of experience in media planning, buying, and strategy.
• Previous role: Managing Partner and Client Lead at Wavemaker, where he led media initiatives for Church & Dwight brands and drove global product development efforts.
• Career highlights include collaborations with top-tier brands such as Citi, Campbell's, IKEA, Tiffany & Co., Amgen, Marriott, and AT&T.

3. Driving Innovation and Growth at Assembly

• Berman will leverage his expertise in data, technology, and media-creative integration to unlock brand performance.
• Focus on delivering tailored strategies that align with clients’ evolving needs.

4. Leadership Vision from Assembly

• Rick Acampora, Global CEO of Assembly, emphasized the agency’s dual commitment to being both agile and impactful.
  • “Josh’s expertise in media strategy and innovation will be key as we continue to elevate and fuel growth for our clients,” said Acampora.

Josh Berman’s appointment as Executive Vice President underscores Assembly’s dedication to staying at the forefront of marketing innovation. With his extensive experience and vision, Berman is set to drive measurable success for Assembly’s clients, ensuring the agency remains a trusted partner in a dynamic industry.