Ibotta, Inc., the largest digital promotions network in North America, has announced the appointment of Chris Riedy as Chief Revenue Officer (CRO), effective January 13, 2025. Reporting to CEO and founder Bryan Leach, Riedy will join Ibotta's Senior Leadership Team to drive revenue growth and strengthen ties with premium brand partners.

1. Key Responsibilities as Chief Revenue Officer

• Oversee all revenue-generating activities at Ibotta.
• Lead Ibotta’s Sales team to drive measurable incremental sales at scale.
• Enhance relationships with Ibotta’s portfolio of premium brand partners.
• Solidify Ibotta’s position as a key partner within the CPG ecosystem.

2. CEO’s Statement on the Appointment

• Bryan Leach, CEO and Founder of Ibotta, remarked:
  • “Chris is a dynamic, proven leader with expertise in scaling high-performing sales organizations globally. His insights will help us drive sustainable revenue growth and optimize sales operations.”
  • Expressed confidence in Riedy’s ability to further Ibotta’s mission to “Make Every Purchase Rewarding.”

3. Chris Riedy’s Background and Expertise

• Brings over 25 years of experience in sales, business development, product, and marketing.
• Previously served as Chief Revenue Officer at tvScientific.
• Held leadership roles at X (formerly Twitter), including:
  • Vice President of Global Sales and Marketing.
  • Vice President of EMEA.
  • Managing Director of US Retail, Financial Services, Travel & Mobile + Inside Sales.

4. Statement from Chris Riedy

• Riedy expressed enthusiasm about joining Ibotta:
  • “Ibotta is a pioneer in the evolving digital promotions space with a strong record of innovation and customer satisfaction. I’m excited to drive continued revenue growth and market leadership with the team.”

5. Educational Background

• Bachelor of Arts from Denison University.
• Master of Business Administration from Santa Clara University.

With Chris Riedy’s extensive experience and leadership, Ibotta is poised to accelerate its growth, strengthen its partnerships, and continue its legacy of innovation in the digital promotions space.