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Rembrand Raises $23M in Series A to Lead Virtual Product Placement Innovation

Rembrand Raises $23M in Series A to Lead Virtual Product Placement Innovation

business 2 Jan 2025

Rembrand, a leader in In-Scene Media and Virtual Product Placement technology, has raised $23 million in Series A financing to fuel its rapid growth. This funding round was led by super{set}, with participation from The Trade Desk, Naver D2SF, and existing investors such as BOLD (L'Oréal’s corporate venture fund) and Greycroft.


About the Series A Funding

  • Amount Raised: $23 million
  • Lead Investors:
    • super{set}
    • The Trade Desk
    • Naver D2SF
  • Other Investors:
    • BOLD (L'Oréal’s corporate venture fund)
    • Greycroft
  • Purpose: The funding will be used to expand Rembrand’s team, accelerate growth, and enhance its technology platform to meet the needs of the evolving advertising and content industries.


Technology and Market Impact

Rembrand's AI-powered platform seamlessly integrates brand placements within video content, offering non-intrusive, engaging advertising experiences for viewers. The technology provides a variety of benefits to advertisers, such as:

  • Increased brand awareness
  • Improved engagement
  • Access to premium video inventory with extended on-screen time and AI-driven attention-generating tools.

The funding will also enable Rembrand to further penetrate the Connected TV (CTV) market, which is seeing rapid expansion and increasing demand for non-intrusive advertising formats.


Statements from Leadership

  • Omar Tawakol, CEO and Co-Founder of Rembrand:
    “We’re thrilled to have the backing of such distinguished investors. This funding will allow us to accelerate growth, expand our team, and enhance our platform to meet the needs of advertisers and content owners in the video marketplace.”

  • Tom Chavez, Co-Founder and General Partner at super{set}:
    "Rembrand is leading a transformative shift in the advertising space, utilizing AI to create innovative solutions. We’re excited to support their journey as they scale and reshape how brands connect with consumers."


Future Outlook and Expansion Plans

With the Series A funding, Rembrand is poised to capitalize on the growing demand for non-intrusive advertising and In-Scene Media, particularly in the CTV market. The company’s AI-driven platform is set to transform the advertising landscape and offer advertisers new ways to engage with audiences.

Salebrate.com: AI-Powered SaaS Redefining Global Go-to-Market Strategies

Salebrate.com: AI-Powered SaaS Redefining Global Go-to-Market Strategies

artificial intelligence 31 Dec 2024

Sellers AI Inc., operating as SalesGrid, is reshaping the global go-to-market (GTM) landscape with the launch of Salebrate.com, an AI-native workflow platform. Headquartered in Toronto, Canada, Sellers AI's platform has gained recognition as a standout GTM AI application product in the National "AI+" Industry Application Innovation Competition. This recognition highlights its innovative approach to automating workflows using AI, revolutionizing traditional market strategies.


Key Highlights of Salebrate.com

1. Leadership Behind the Innovation

  • Developed under the leadership of Mr. Yuliang (Hagard) Wei.
  • Mr. Wei’s experience includes roles as the global marketing head at Alibaba.com and VP at DHgate.com.
  • Previously led Baidu’s overseas commercialization from zero to one with AI-driven SaaS solutions.

2. Modular Platform Design

  • Features six core modules and over 296 internal and external components.
  • Offers customizable automated workflows, enabling businesses to adapt like building LEGO blocks.
  • Modules include customer management, marketing automation, and AI-enhanced functions.

3. AI-Driven Digital Employees

  • Equipped with six AI Agents:
    • AI Site Builder: Simplifies website creation.
    • AI Customer Service: Provides 24/7 support, reducing resource costs.
    • AI Copywriter: Generates high-quality marketing content.
    • AI Sales Representative: Enhances sales engagement.
    • AI Project Manager: Streamlines project workflows.
    • AI Customer Relations Specialist: Strengthens client interactions.

4. Event-Driven Trigger Mode

  • Executes intelligent business processes with various trigger conditions.
  • Integrates CRM, sales management, website building, and omnichannel marketing into one platform.
  • Simplifies operations by eliminating the need for complex tech stacks, reducing costs.

5. Proven Success Stories

  • A laser equipment manufacturer achieved the efficiency of 20 peers with 3 sales representatives.
    • Results: 3,661 site visitors and 105 qualified leads in one month.
  • An electric bicycle company attracted 7,134 site visitors and generated 335 leads without traditional marketing investments.

 

Salebrate.com is setting a new standard for global market expansion by combining AI innovation with practical business applications. With its modular design, AI-driven efficiency, and proven results, the platform simplifies and streamlines the GTM process. Sellers AI Inc., under Mr. Wei’s leadership, is leading the GTM industry into a new era of intelligence, offering enterprises a powerful tool for efficient, low-cost international growth.

Easyship Integrates with Zoho Inventory for Streamlined Shipping Solutions

Easyship Integrates with Zoho Inventory for Streamlined Shipping Solutions

business 31 Dec 2024

Easyship, a premier all-in-one shipping platform, has partnered with Zoho Inventory, an advanced inventory and order management solution from Zoho, a global technology leader. This integration marks a significant advancement for businesses of all sizes, enabling them to streamline their shipping operations, access discounted rates, and enhance overall efficiency. By incorporating Easyship’s powerful shipping tools directly within Zoho’s suite of applications, businesses can optimize their logistics and boost profitability with ease.


Key Features of the Easyship and Zoho Inventory Integration

1. Cost-Effective Shipping Solutions

  • Discounted Shipping Labels: Businesses can purchase shipping labels at up to 91% off retail prices, significantly reducing shipping costs and increasing profit margins.
  • Access to 550+ Couriers Worldwide: The integration offers a vast selection of courier services across North America, Europe, and Asia, providing unparalleled flexibility and control over shipping options.
  • Advanced Courier Selection Algorithm: Ensures each shipment is optimized for cost, speed, and reliability, catering to both domestic and international deliveries to over 220 destinations.

2. Streamlined Shipping for e-Commerce

  • Seamless Workflow Integration: Retailers using Zoho Commerce, Zoho Inventory, and Zoho Books can manage shipping and order processes directly within these applications, enhancing operational efficiency and minimizing errors.
  • Rate Comparisons and Label Printing: Users can compare shipping rates from top couriers like USPS, UPS, FedEx, DHL Express, and Canada Post, and generate shipping labels without leaving the Zoho platform.

3. Enhanced Operational Efficiency

  • Cross-Platform Support: Manage online stores, inventory, order management, and accounting processes alongside shipping operations within Zoho’s integrated ecosystem.
  • Shipping Label Creation: Simplifies the shipping process by allowing users to generate and print labels directly within Zoho applications, saving time and reducing manual workload.
  • Carrier Rate Comparison: Instantly compare shipping prices from various top couriers to choose the most cost-effective and reliable option for each shipment.


Benefits of the Integration

1. Cost Savings and Increased Profitability

  • Significant Discounts: Access to discounted shipping labels allows businesses to lower their operational costs.
  • Optimized Shipping Choices: The ability to choose the best courier based on cost, speed, and reliability ensures efficient and economical shipping.

2. Improved Efficiency and Productivity

  • Unified Interface: The integration provides a single interface for managing all shipping-related tasks, eliminating the need to switch between multiple platforms.
  • Automated Processes: Streamlines workflows by automating rate comparisons, label creation, and order management, reducing the likelihood of errors and saving valuable time.

3. Enhanced Customer Experience

  • Reliable Delivery Options: Offering a wide range of courier services ensures that customers receive their orders promptly and reliably.
  • Better Shipping Experience: Faster and more efficient shipping processes lead to higher customer satisfaction and loyalty.


Statements from Key Stakeholders

Tommaso Tamburnotti, Co-Founder of Easyship: “We're excited to bring Easyship's shipping tools to businesses using Zoho Inventory, Zoho Commerce, and Zoho Books. This integration makes shipping easier, cheaper, and faster, helping businesses save time, cut shipping costs, and provide a better delivery experience.”

Prashant Ganti, Head of Product Management, Finance and Operations Business Unit, Zoho: “Our collaboration with Easyship will enable businesses using our solutions to simplify their shipping processes, select their preferred shipping carriers, and optimize costs, ensuring smooth delivery.”

 

The integration of Easyship with Zoho Inventory, Zoho Commerce, and Zoho Books represents a transformative step for businesses aiming to enhance their shipping operations. By providing access to discounted shipping rates, a vast network of courier services, and streamlined workflows within Zoho’s robust suite of applications, this collaboration empowers businesses to operate more efficiently and profitably. As companies continue to navigate the complexities of e-commerce logistics, this seamless integration offers a competitive edge, ensuring that businesses can deliver exceptional customer experiences while optimizing their operational costs.

Coeptis Acquires NexGenAI Platform and Launches Coeptis Technologies

Coeptis Acquires NexGenAI Platform and Launches Coeptis Technologies

artificial intelligence 31 Dec 2024

Coeptis Therapeutics Holdings, Inc., a leading biopharmaceutical company, has announced the successful acquisition of the NexGenAI Affiliates Network platform. This milestone is accompanied by the official launch of Coeptis Technologies, a new division focused on diversifying the company's growth strategy. The acquisition highlights Coeptis' commitment to leveraging cutting-edge technologies to optimize marketing strategies, streamline operations, and deliver innovative solutions in highly regulated industries like biotech, pharmaceuticals, and multi-level marketing (MLM).


Key Highlights of the Acquisition

1. NexGenAI Affiliates Network Platform

Developed by NexGenAI Solutions Group, Inc., this groundbreaking platform integrates:

  • AI-Powered Marketing Software: Empowers marketers to process large datasets, enhance customer engagement, and optimize campaigns.
  • Robotic Process Automation (RPA): Automates repetitive tasks, boosting operational efficiency.

The platform is strategically designed to tackle challenges in highly competitive and regulated industries by offering tools that drive measurable results.

2. Launch of Coeptis Technologies

This new division aims to diversify Coeptis' growth trajectory by focusing on innovation in cell therapy platforms and advanced marketing technologies.


Statements from Key Leaders

Dave Mehalick, President and CEO of Coeptis Therapeutics:

"We are excited to integrate the NexGenAI Affiliates Network platform and its AI and RPA-driven tools into our offerings. In industries like biotech, pharma, and MLM, where competition is high and regulatory challenges are complex, having advanced tools to optimize marketing and streamline operations is critical. This acquisition marks a significant step forward for Coeptis in providing transformative solutions that align with our innovative vision."

Anshuman Dash, Lead Advisor of NexGenAI:

"The integration of NexGenAI's innovative AI-powered marketing solutions with Coeptis Therapeutics' forward-thinking approach represents a transformative leap. This collaboration enhances Coeptis' ability to revolutionize marketing strategies and operational efficiencies in regulated sectors, delivering greater value to its partners."


Impact on the Biopharmaceutical Sector

With this acquisition, Coeptis aims to:

  • Enhance Capabilities: Leverage AI-powered tools to overcome marketing challenges in competitive industries.
  • Streamline Operations: Improve efficiency through advanced RPA-driven solutions.
  • Drive Innovation: Align technological advancements with the company’s mission of delivering impactful solutions in healthcare and other sectors.

 

The acquisition of NexGenAI Affiliates Network platform and the launch of Coeptis Technologies reflect Coeptis Therapeutics’ dedication to innovation and growth. By integrating state-of-the-art AI and RPA tools, the company is poised to transform marketing and operational strategies in highly regulated industries, cementing its position as a leader in the biopharmaceutical landscape.

Top 10 eCommerce Trends for 2025 Redefining Digital Marketing

Top 10 eCommerce Trends for 2025 Redefining Digital Marketing

digital marketing 31 Dec 2024

As eCommerce accelerates toward 2025, transformative trends are reshaping digital marketing strategies and the future of online retail. NetElixir, a leading eCommerce marketing agency, highlights ten key trends identified by CEO Udayan Bose, showcasing opportunities for businesses to innovate and achieve sustainable growth.


Key Trends Shaping the Future of eCommerce

1. The Rise of Social Commerce

  • Social platforms contribute 7% of website commerce, expected to exceed 10% by 2025.
  • Platforms like Instagram and TikTok are enhancing shopping integrations.
  • Social media is increasingly influencing purchasing decisions.

2. Voice-Activated Conversational Search

  • AI-powered chatbots and voice search will replace traditional search bars.
  • By 2025, 50% of online searches are projected to be voice-activated.
  • Businesses must optimize for conversational commerce.

3. Unified and Hyper-Personalized Shopper Experiences

  • Innovations driven by AI/ML, real-time data, and connected devices.
  • Personalization to deliver engaging, efficient, and tailored shopping journeys.

4. AI Shopping Agent-Led Marketing

  • AI agents to offer hyper-personalized recommendations.
  • This trend will enhance customer loyalty and conversion rates.

5. AI-Powered Marketing Experimentation

  • Tools like NetElixir's LXRInsights enable smarter campaign optimization.
  • AI improves ROI through advanced content creation and budget management.

6. Introduction of AI Agents in E-Commerce

  • AI agents will automate complex tasks, boosting efficiency.
  • Businesses can redirect focus toward strategic growth.

7. More Conscious Commerce

  • 70% of global consumers prefer brands that reflect their values.
  • Sustainability will become pivotal for trust and loyalty.

8. AR/VR Integration

  • Immersive technologies to offer interactive shopping experiences.
  • By 2025, the AR market is projected to reach $50 billion.

9. Emergence of Luxury and Discount Marketplaces

  • Distinct platforms cater to luxury (exclusivity) and discount (affordability) markets.
  • Reflects evolving consumer priorities.

10. Explosion of Creativity Driven by AI

  • AI tools are unlocking new storytelling and content creation possibilities.
  • Businesses adopting these tools will set new innovation benchmarks.

 

The eCommerce landscape is on the brink of monumental change, driven by AI, sustainability, and personalization. Businesses that embrace these trends will position themselves as leaders in this dynamic era, paving the way for innovation and growth.

Explore Earl Franks Flooring’s New Website – 50+ Years of Excellence

Explore Earl Franks Flooring’s New Website – 50+ Years of Excellence

business 31 Dec 2024

FusionWrx, a leading marketing agency in Northern Kentucky specializing in creative digital solutions, has unveiled a new website for Earl Franks Flooring. With over 50 years of excellence in flooring services, Earl Franks Flooring now has a platform that enhances the customer experience, highlights their extensive flooring options, and reflects their legacy of outstanding service.


Key Features of the New Website

1. Authentic Design

  • The website's visuals capture the legacy of Earl Franks Flooring in the industry.
  • It reflects the company’s dedication to quality and exceptional service.

2. Responsive Functionality

  • Ensures seamless performance on all devices, including phones, tablets, and desktops.
  • Customers can explore products and services with ease, regardless of their device.

3. Enhanced Features

  • Quick Contact Forms: Simplifies customer inquiries and service requests.
  • Detailed Product Galleries: Showcases the full range of flooring options.
  • Helpful Resources: Guides customers in making informed flooring decisions.


Statements from Key Stakeholders

Angie Franks Billiter, Owner, Earl Franks Flooring:
“We’ve always prided ourselves on providing exceptional service and high-quality flooring. FusionWrx has delivered a website that beautifully reflects our legacy while making it easier for customers to explore our offerings.”

Byron Slaby, VP of Operations, FusionWrx:
“This website elevates Earl Franks Flooring’s online presence. It embodies their dedication to craftsmanship and highlights FusionWrx’s passion for delivering innovative solutions.”

 

The launch of the new website, earlfranksflooring.com, marks a significant milestone for Earl Franks Flooring. Customers in Northern Kentucky and Cincinnati can now enjoy an enhanced online experience that mirrors the company’s dedication to quality and service.

Explore the website today to discover their extensive range of flooring options and see why Earl Franks Flooring has been a trusted leader in the industry for decades.

Key E-Commerce Trends for 2025 Insights from NetElixir’s Holiday Analysis

Key E-Commerce Trends for 2025 Insights from NetElixir’s Holiday Analysis

ecommerce and mobile ecommerce 31 Dec 2024

NetElixir’s 2024 holiday e-commerce analysis has identified three critical trends shaping the future of retail in 2025. These insights highlight evolving consumer behavior and digital marketing dynamics, urging retailers to rethink strategies for sustained growth in a rapidly changing marketplace.


The Trends Defining Retail in 2025

1. Cyber 5 Becomes Cyber 12: The Era of Extended Sales

  • Trend Overview:
    Black Friday’s traditional weekend has expanded into a 12-day promotional period, with deals starting a week earlier. This approach distributes shopping activity across more days, reducing sales surges but still delivering a +5% year-over-year (Y/Y) revenue increase.
  • Key Takeaway for 2025:
    • Pace promotions to optimize extended sales cycles.
    • Maintain urgency with exclusive, time-sensitive offers.
    • Use personalized targeting to maximize incremental revenue gains.

2. AI-Powered Shopping Agents Transform E-commerce

  • Trend Overview:
    AI tools like Perplexity are revolutionizing consumer shopping by integrating research and purchasing into a single, streamlined experience. These tools deliver faster decision-making and hyper-personalized recommendations.
  • Key Takeaway for 2025:
    • Integrate AI to enhance the shopping journey.
    • Improve customer targeting with AI-driven insights.
    • Provide hyper-personalized product suggestions for a competitive edge.
  • Expert Insight:
    “AI is reshaping experiential advertising and shopping, fundamentally altering the consumer journey,” said Udayan Bose, CEO of NetElixir.

3. Growth Gaps by Business Size

  • Trend Overview:
    While e-commerce grew +7% Y/Y, the performance varied significantly by business size:
    • Small retailers (<$10M): Declined by -3% due to limited resources.
    • Mid-sized businesses ($10M–$100M): Increased by +8%, benefiting from AI adoption and agility.
    • Large businesses (>$100M): Grew by +6%, leveraging branding and scale.
  • Key Takeaway for 2025:
    • Small retailers must adopt data-driven marketing and AI tools.
    • Mid-sized businesses should focus on flexibility and experimental strategies.
    • Large retailers need to maintain scale advantages while driving innovation.
  • Expert Insight:
    “Innovation and data-driven decision-making are crucial for navigating the widening gap between small and mid-sized retailers,” Bose noted.


Actionable Strategies for 2025

  1. Extend Promotions Smartly:
    • Spread discounts across multiple weeks.
    • Maintain urgency with exclusive, limited-time offers.
  2. Invest in AI Tools:
    • Personalize customer journeys and recommendations.
    • Use AI for campaign optimization and efficiency.
  3. Leverage Data:
    • Segment customers to focus on high-value audiences.
    • Use tools like LXRInsights to reduce waste and improve targeting.
  4. Experiment and Adapt:
    • Test different strategies to uncover new growth opportunities.

 

The retail landscape has evolved significantly over the past five years. Pandemic-driven surges have given way to lasting changes such as hybrid shopping habits, AI integration, and privacy-first marketing. Moving forward, consumers will demand predictive, seamless, and highly personalized shopping experiences. Retailers must embrace these trends to thrive in the increasingly competitive e-commerce environment.

Wondershare Filmora Integrates Dolby Vision for Next-Level Video Editing

Wondershare Filmora Integrates Dolby Vision for Next-Level Video Editing

video technology 31 Dec 2024

Wondershare Technology, a pioneer in creative software solutions, has partnered with Dolby Laboratories to integrate Dolby Vision into Filmora, its widely-used video editing software. This collaboration marks a significant milestone in Wondershare’s mission to equip creators with innovative tools, enabling them to craft high-quality, visually stunning videos using advanced HDR imaging technology.


The Impact of Dolby Vision on Filmora

1. Elevating Creative Possibilities

  • HDR Excellence: Dolby Vision enhances videos with vibrant colors, sharper contrasts, and rich details, offering creators the ability to produce cinematic-quality content.
  • Wide Accessibility: Initially available for Filmora users on iOS and macOS devices, this feature ensures a superior editing experience for creators of all levels.

2. Expanded Compatibility in 2025

  • Android Availability: Filmora users on Android can look forward to accessing Dolby Vision’s advanced editing capabilities starting in 2025.
  • Seamless Integration: The feature will empower Android creators to explore dynamic picture quality and unparalleled visual effects.

3. Transforming Storytelling with Dolby Vision

  • Capture Every Moment: From recording life’s milestones to creating professional projects, Dolby Vision enables creators to capture and share moments with breathtaking clarity.
  • Beyond HDR: With dynamic picture quality, Dolby Vision transcends traditional HDR, immersing viewers in lifelike visuals that resonate deeply.


Key Features of Dolby Vision in Filmora

  1. Stunning Color Palette: Delivers a dazzling array of colors for vivid and immersive visuals.
  2. Enhanced Contrast: Ensures sharper distinctions between light and dark, enhancing depth.
  3. Rich Details: Captures intricate details that make every frame impactful.

 

The integration of Dolby Vision into Filmora exemplifies Wondershare’s commitment to innovation and creative empowerment. By bringing professional-grade HDR imaging to everyday creators, Wondershare and Dolby are shaping the future of storytelling. Whether you're capturing first steps or weekend adventures, Dolby Vision ensures every moment is brought to life in stunning detail.

   

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