The Alliance for Open Media (AOMedia) has welcomed THX, Ltd., a leader in high-fidelity audio and video technology, as its newest member. THX will collaborate with AOMedia’s community of internet and media technology companies to drive open standards for advanced video, audio, and multimedia solutions globally.

• THX's Role and Contributions to AOMedia

  • Expertise in audio and video fidelity to enhance high-performance video codecs like AV1.
  • Collaboration in developing open audio codecs for superior multimedia sound quality.
  • Focused efforts in advancing next-generation immersive audio formats such as IAMF (Immersive Audio Model and Formats).

• THX's Commitment to Open Media Standards

  • Aligns with THX's mission to enable consumers to enjoy content as creators intended.
  • Contributions towards promoting an open-source ecosystem for immersive media formats.
  • Leveraging over four decades of experience in cinematic high-fidelity technologies.

• Statements from Leaders

  • Tuyen Pham, CEO, THX Ltd.:
    • “THX is proud to join AOMedia in fostering an open-source approach to immersive media. Together, we aim to innovate and deliver outstanding entertainment experiences to users worldwide.”
  • Matt Frost, Chairperson, AOMedia:
    • “We’re thrilled to have THX on board. Their expertise will significantly contribute to advancing open web media technologies while maintaining quality across platforms.”

• Collaborative Efforts and Goals

  • Exploring new use cases and technical advancements for open media.
  • Promoting the adoption of next-generation immersive multimedia formats across various entertainment categories.
  • Ensuring seamless, high-quality media experiences across devices and platforms.

The collaboration between AOMedia and THX signifies a significant step towards revolutionizing the global media ecosystem. Through joint efforts, the alliance aims to accelerate the adoption of cutting-edge, open-source audio and video technologies, delivering enhanced experiences to consumers worldwide.