Viant Technology Inc., a leader in AI-powered programmatic advertising, has announced a strategic partnership with the Association of National Advertisers (ANA). This collaboration aims to foster growth, innovation, and excellence across the advertising industry, leveraging Viant’s cutting-edge technology and the ANA’s influential network.

• About the ANA Partnership

  • ANA represents over 1,600 companies dedicated to advancing marketing excellence.
  • Provides opportunities for Viant to collaborate with marketing leaders and shape the future of advertising.
  • Positions Viant alongside other influential brands and marketers.

• Key Innovations Driving Viant's Leadership

  1. ViantAI:
     • Redefines programmatic media buying with AI-driven solutions.
     • Delivers scalable performance for CTV advertising.
     • Ensures measurable outcomes for brands in a dynamic digital landscape.
  2. Sustainability Initiatives:
     • Incorporates sustainable practices into advertising strategies.
     • Aligns with industry trends and consumer expectations.

• Statements on the Partnership

  • Bill Duggan, Group EVP of ANA:
    • Welcomed Viant as a strategic partner.
    • Highlighted Viant’s leadership in AI, CTV, and sustainability.
  • Viant’s Perspective:
    • Partnership strengthens its ability to drive industry innovation.
    • Reinforces its leadership and commitment to measurable brand outcomes.

• Why This Matters

  • Viant’s rapid growth and market share gains signal its increasing influence in the advertising industry.
  • Collaboration with ANA enhances Viant's ability to contribute to industry advancements.

Viant Technology’s partnership with the ANA marks a significant milestone in its mission to lead innovation in programmatic advertising. By combining cutting-edge solutions like ViantAI with collaborative efforts across the ANA network, Viant is set to redefine the future of advertising, delivering value to brands and the broader industry.