Comscore, a global leader in consumer behavior measurement and analytics, has announced the appointment of Jackelyn Keller as Chief Marketing Officer. With extensive expertise across linear TV, streaming, digital, and programmatic advertising, Keller is set to drive Comscore's brand and innovation strategies in today's fragmented media landscape.

• About Jackelyn Keller’s Appointment

  • Keller joins Comscore after serving as an advisor since September 2024.
  • Focused on enhancing Comscore’s positioning, creative strategy, and go-to-market efforts.
  • Led initiatives like the Comscore Data Divas and Barbershop, Beauty, and Local Buzz franchises.

• Keller’s Background and Expertise

  1. Professional Experience:
     • Former roles at Samsung Ads and Quantcast, driving product marketing and strategy.
     • Held leadership positions at Discovery Communications and Turner Broadcasting in ad sales, marketing, and pricing.
  2. Core Strengths:
     • Simplified positioning and messaging for fragmented media ecosystems.
     • Expertise in product and revenue strategy, creative branding, and programmatic advertising.
  3. Academic and Consulting Achievements:
     • Bachelor’s degree in English Communications from Yeshiva University.
     • MBA from Fordham Gabelli School of Business; adjunct professor since 2021.
     • Strategy consultant and advisor for purpose-driven organizations.

• Statements on Keller’s Appointment

  • Jon Carpenter, CEO of Comscore:
    • Highlighted Keller’s operational and strategic expertise.
    • Emphasized her role in empowering clients in a rapidly evolving media landscape.
  • Jackelyn Keller:
    • Expressed enthusiasm for joining during a transformative period.
    • Aims to continue driving measurement innovation and serving as a bridge to a programmatic future.

• Why This Matters

  • Keller’s leadership is expected to strengthen Comscore’s brand identity and streamline messaging.
  • Her expertise aligns with Comscore’s mission to innovate and adapt to changing consumer behaviors across media platforms.

Jackelyn Keller’s appointment as CMO marks a significant step in Comscore’s evolution as a leader in measurement innovation. Her strategic vision and deep expertise will help the company navigate the convergence of digital and real-world experiences, ensuring it continues to deliver value to partners and shape the future of the media industry.