Nexxen, a global advertising technology platform known for its expertise in data and advanced TV, has introduced Nexxen U, a groundbreaking global education program. This innovative program focuses on the convergence of linear TV, Connected TV (CTV), and digital media, and is taught by industry experts from leading companies like KINESSO, LG Ad Solutions, Tinuiti, Philo, and H/L. Nexxen U aims to equip industry professionals with the knowledge and tools needed to navigate the complexities of converged media.

Additionally, the program features an Honors Council made up of rising thought leaders from agencies, brands, publishers, platforms, and broadcasters, including KINESSO, Tinuiti, Assembly, Philo, and H/L. This council will work to create connections across different marketplaces and shape Nexxen’s product roadmap, ensuring that the platform continues to deliver unique value for its clients.

Addressing Knowledge Gaps in the Industry

In a 2024 survey conducted by Nexxen, 56% of buyers indicated they felt they had little to no knowledge of the programmatic linear component, including addressable and data-driven linear. Furthermore, only 37% felt "very comfortable" creating cross-channel media plans that integrate linear, CTV, and digital video. A significant 48% of respondents admitted they could devote no more than one hour a week to learning about the evolving media landscape.

Nexxen U was developed to address these knowledge gaps by offering structured education that enables professionals to build effective, cross-channel media plans. The program's outcomes include helping students confidently tackle identity challenges, minimize media waste, and improve measurement across platforms. It also provides a deeper understanding of current industry challenges, opportunities, and solutions from both the buyer and sell-side perspectives.

Courses are supplemented with valuable resources such as exclusive research reports, playbooks, SME interviews, and webinars, all designed to enhance learning.

Empowering Buyers to Master Converged Media

“Finding the right resources to learn about converged linear, streaming, and digital is as fragmented as the media space itself,” said Kara Puccinelli, Chief Customer Officer at Nexxen. “With so many of our buyers focused on linear and CTV, we saw the opportunity to create an accessible, centralized digital destination that empowers them to master converged media for their campaigns.”

The program also aims to simplify the complexities inherent in holistic campaigns. “Holistic campaigns are critical for scalable, audience-centric reach customized to viewer behavior, but this comes with inherent complexities,” said Peter Parisi, VP of Addressable Strategy & Activation at KINESSO. “KINESSO is committed to simplifying and unifying our clients’ media, data, and measurement, and having an education-focused partner like Nexxen enables us to do just that while moving the industry forward.”

Nexxen U is a pivotal initiative aimed at helping media buyers and sellers navigate the complexities of linear, CTV, and digital convergence. By providing comprehensive education on the challenges and opportunities in converged media, Nexxen U is empowering the next generation of media professionals to build effective, audience-centric campaigns. With support from industry leaders, Nexxen U is set to become a vital resource for advertisers seeking to stay ahead of the curve in an increasingly fragmented media landscape.