Nativo, a leading platform for content-driven brand engagement, has announced an exciting partnership with Scope3, a collaborative sustainability platform. This partnership aims to help brands achieve their sustainability goals by offering tools to better understand and reduce the carbon footprint of their digital advertising efforts. With Scope3's transparency and data-driven approach, brands can now track emissions at every stage of the advertising journey, helping to build a more sustainable digital media ecosystem.

Key Aspects of the Nativo and Scope3 Partnership

1. Measuring Carbon Emissions in Digital Advertising

• Scope3’s emissions model, developed with an open-source methodology, offers precise data on the carbon emissions within the advertising ecosystem.
• This transparency helps brands and stakeholders measure the environmental impact of their digital campaigns.

2. Supporting Sustainability Goals

• By reducing emissions at every stage of the ad journey, brands can align their media-buying strategies with sustainability goals.
• Nativo’s commitment to sustainability through direct supply chains and traffic shaping enables more efficient ad spend, contributing to overall carbon reduction.

3. Reducing the Carbon Footprint of Media Buying

• Through the partnership, Nativo’s clients will have access to data-driven tools that help measure and reduce carbon emissions associated with their advertising campaigns.
• Nativo’s technology ensures that clients are working with sustainable media-buying strategies that prioritize carbon footprint reduction.

4. Leveraging Efficient Supply Chains and Technology

• Nativo's supply chain avoids MFA (misleading and fraudulent advertising) inventory, ensuring that ad spend goes directly toward carbon reduction.
• The company’s innovative methodologies and technology efficiencies support sustainable digital media ecosystems.

5. Real-World Impact and Future Innovation

• According to Scope3’s David Fischer, the partnership aims to showcase the real-world impact of Nativo’s capabilities and further enhance efforts to stay ahead of industry sustainability changes.
• Nativo’s Justin Choi emphasized how the partnership aligns with the company’s core business model to enable clients to actively reduce their carbon emissions.

The collaboration between Nativo and Scope3 marks a significant step toward achieving sustainability goals in the digital advertising space. By bringing transparency to the emissions data, brands can now make informed decisions that help reduce their environmental impact. This partnership empowers clients to not only engage more sustainably with their audiences but also actively contribute to the broader goal of decarbonizing the advertising industry.