Kaon Interactive, a leader in B2B digital engagement solutions, has announced a game-changing partnership with Hamilton Company, a global innovator in life science automation. This collaboration leverages the Kaon Demo360+ experience to redefine how Hamilton engages with customers, enabling remote, immersive product demonstrations that simulate in-person interactions. This breakthrough solution provides significant cost savings, improves efficiency, and delivers a one-year payback period for Hamilton Company.

Key Benefits for Hamilton Company

According to George Hii, Vice President of Sales & Marketing – Laboratory Solutions at Hamilton Company, customers can now access detailed demonstrations of their products—like the Microlab Prep and LabElite ID Capper—from anywhere, eliminating the need for physical product demos. The new digital approach enables Hamilton to reach more customers globally, cut down on expenses, and provide a faster, more efficient customer experience during the buying journey.

Key Impacts for Hamilton and Its Customers:

1. Immediate Access & Global Reach:
   With the Kaon Demo360+ platform, Hamilton can now offer seamless, interactive product experiences globally, eliminating the constraints of demo instruments' availability, shipping delays, and travel restrictions. This ensures customers can evaluate products in real-time, enhancing engagement and speeding up decision-making.

2. Enhanced Digital Engagement:
   The integration of 3D visualizations, augmented reality (AR), and virtual reality (VR) into product demonstrations allows Hamilton’s customers to explore lab configurations, deck setups, and dynamic sample handling processes. These immersive features bring complex solutions to life, allowing customers to visualize how Hamilton’s products work in real-world environments.

3. Accelerated Sales Process:
   After its SLAS2025 launch, Hamilton plans to incorporate Kaon Demo360+ into their daily sales operations, streamlining their lead qualification process, driving more high-quality leads, and expanding their sales pipeline across global markets.

Commitment to Innovation and Future Expansion

The collaboration with Kaon is part of Hamilton Company's ongoing commitment to driving innovation. By integrating AI-powered models within Kaon Demo360+, Hamilton plans to offer personalized customer experiences, optimize engagement, and further improve global reach. The addition of multilingual capabilities will allow Hamilton to localize these interactive solutions, ensuring accessibility for customers worldwide.

Customer-Centric Approach

As Dana Drissel, CMO of Kaon Interactive, states, this partnership is an opportunity to deliver customer-driven solutions that foster value and growth. The collaboration not only helps Hamilton better engage customers but also sets the stage for measurable business impact, driving growth for both companies in the evolving B2B digital engagement space.

With the integration of Kaon’s Demo360+ experience, Hamilton Company is revolutionizing customer engagement in the life sciences sector, improving sales workflows, expanding its global reach, and enhancing its digital product demonstrations. This partnership is a perfect example of how digital transformation can provide innovative, scalable solutions that drive efficiency, enhance customer experiences, and lead to business growth.