Sprinklr, the unified customer experience management (Unified-CXM) platform, has appointed Joy Corso as its new Chief Administrative Officer (CAO), effective immediately. Reporting directly to Sprinklr President and CEO Rory Read, Corso will oversee the Marketing and Culture & Talent organizations, with a focus on advancing the company’s leadership position through strategic growth initiatives, enhanced employee and customer engagement, and talent development.

1. Joy Corso’s Leadership at Sprinklr

• Corso will play a key role in strengthening Sprinklr’s market position and driving business transformation.
• As CAO, Corso will lead efforts in employee engagement, talent development, and cultural transformation to support Sprinklr’s next phase of growth.

2. Rory Read’s Endorsement

• Rory Read, President and CEO of Sprinklr, praised Corso’s extensive B2B tech experience and leadership capabilities.
• Corso’s focus will be on driving operational efficiencies and scaling Sprinklr’s operations to meet growing demands.

3. Corso’s Impressive Background

• With over 25 years of global experience, Corso brings leadership expertise from companies like Vonage, Virtustream (a Dell Technologies company), Raytheon, and Fidelity Investments.
• Her background in enterprise marketing and culture transformation will be key in advancing Sprinklr’s strategic initiatives.

4. Strategic Focus on Ambidextrous Growth

• Corso will help advance Sprinklr's "ambidextrous strategy," reenergizing Sprinklr Core while expanding Sprinklr Service.
• This approach will help customers unlock the full potential of Sprinklr’s AI-powered platform.

5. Diane Adams’ Transition

• Diane Adams, the outgoing Chief Culture and Talent Officer, will continue in an advisory role until February 14, 2025.
• Rory Read thanked Diane for her visionary leadership, which helped guide Sprinklr through significant growth, particularly during its transition from a private company to its current position.

The appointment of Joy Corso as Chief Administrative Officer represents a strategic move for Sprinklr as the company enters its next phase of growth and transformation. With Corso’s vast experience in the B2B tech industry and her focus on cultural and operational transformation, Sprinklr is well-positioned to enhance its leadership in the customer experience management space.