EDO Partners with Chalice to Optimize CTV Campaigns with AI and Data | Martech Edge | Best News on Marketing and Technology
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EDO Partners with Chalice to Optimize CTV Campaigns with AI and Data

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EDO Partners with Chalice to Optimize CTV Campaigns with AI and Data

EDO Partners with Chalice to Optimize CTV Campaigns with AI and Data

Business Wire

Published on : Jan 17, 2025

EDO, a TV outcomes company, has partnered with Chalice, an AI-powered adtech leader, to enhance Connected TV (CTV) campaign performance. By integrating EDO’s outcomes data with Chalice’s platform, advertisers can make data-driven decisions, optimize high-performing regions, and maximize return on investment (ROI).

This collaboration combines EDO’s extensive database of streaming ad engagement data with Chalice’s advanced tools, driving impactful KPIs like share of search, brand health, and site visits.

  1. Integration Overview

    • EDO’s engagement data is now integrated into Chalice Outcomes AI.
    • Advertisers can leverage custom algorithms for precise targeting and measurement.
    • Campaigns across CTV, linear TV, and digital platforms benefit from improved insights.
  2. Enhanced Campaign Optimization

    • Identify high-engagement regions for targeted media buys.
    • Automatically adjust campaigns in real time, prioritizing high-performing geographies.
    • Optimize resource allocation across programmatic and digital channels like Meta, YouTube, and CTV.

    Example:
    High consumer engagement in cities like Los Angeles or Dallas triggers Chalice’s AI to allocate more resources to these areas, maximizing brand lift and ROI while reducing investment in low-performing regions.

  3. Business Outcomes and Use Cases

    • Custom search algorithms drive precision targeting in underpenetrated markets.
    • Advertisers achieve higher customer acquisition rates and improved return on ad spend (ROAS).
    • Agencies like Rain the Growth Agency report significant improvements in new customer acquisition and ROI using these advanced tools.
  4. Value of EDO and Chalice Collaboration

    • EDO’s database includes 130M+ streaming ad airings and predictive engagement signals.
    • Chalice’s platform uses these insights to uncover untapped opportunities and deliver measurable results.
    • Aggregated, non-personally identifiable data ensures privacy while enabling informed decisions.

The collaboration between EDO and Chalice represents a transformative moment in adtech, empowering advertisers with precision tools to optimize campaigns and drive meaningful outcomes. By combining AI with data-driven insights, this partnership sets a new standard for campaign efficiency and ROI across CTV and digital ecosystems.