technology collaboration
Published on : Jan 17, 2025
EDO, a TV outcomes company, has partnered with Chalice, an AI-powered adtech leader, to enhance Connected TV (CTV) campaign performance. By integrating EDO’s outcomes data with Chalice’s platform, advertisers can make data-driven decisions, optimize high-performing regions, and maximize return on investment (ROI).
This collaboration combines EDO’s extensive database of streaming ad engagement data with Chalice’s advanced tools, driving impactful KPIs like share of search, brand health, and site visits.
Integration Overview
Enhanced Campaign Optimization
Example:
High consumer engagement in cities like Los Angeles or Dallas triggers Chalice’s AI to allocate more resources to these areas, maximizing brand lift and ROI while reducing investment in low-performing regions.
Business Outcomes and Use Cases
Value of EDO and Chalice Collaboration
The collaboration between EDO and Chalice represents a transformative moment in adtech, empowering advertisers with precision tools to optimize campaigns and drive meaningful outcomes. By combining AI with data-driven insights, this partnership sets a new standard for campaign efficiency and ROI across CTV and digital ecosystems.