Button, a leader in mobile commerce optimization, has partnered with Linktree, the widely used "link in bio" platform for creators. This integration introduces Button’s AI-powered dynamic links to Linktree’s 50+ million users, enhancing shopping journeys with higher conversions and personalized experiences.

Linktree empowers creators to curate, grow, and monetize their content across platforms like Instagram, TikTok, and YouTube. With the launch of Linktree Shops in March, the platform solidified its mission to streamline creator-driven shopping experiences, ensuring smooth journeys and accurate commission attribution.

Key Highlights of the Collaboration

1. Enhanced Shopping Journeys with AI-Powered Dynamic Links

   • Button’s dynamic links direct users to the most relevant shopping destination, such as retailer apps, ensuring tailored and seamless purchasing experiences.
   • This optimization simplifies the shopping process while driving higher conversion rates and boosting revenue.

2. Seamless Integration for Creators and Brands

   • Linktree’s integration with Button provides creators with tools to deliver smarter shopping experiences.
   • Key benefits include:
     • Faster navigation to checkout.
     • Improved revenue generation for creators and brands.

3. Impact on Social Commerce

   • Button’s technology has proven to significantly increase conversion rates:
     • +175% on Facebook.
     • +230% on Instagram.
     • +100% on TikTok.
   • This partnership represents a shift in social commerce, turning content into actionable, revenue-generating moments.

4. Leadership Perspectives

   • Sam Else, Sr. Director of Business Development at Linktree:
     • “This collaboration ensures every tap counts, driving audiences straight to checkout while benefiting creators and brands.”
   • Michael Jaconi, CEO of Button:
     • “Creators deserve technology that bridges content and commerce. Button and Linktree are transforming the future of social commerce together.”

Button’s history of driving over $12 billion in sales makes it a game-changer in commerce intelligence. Its integration with Linktree empowers creators to recommend products effortlessly, ensuring a smooth and revenue-generating shopping experience. As social commerce evolves, tools like Button’s linking solutions will redefine how creators and retailers connect with audiences.