Dentsu, in collaboration with Adobe, has unveiled Adobe GenStudio dentsu+, a revolutionary, generative AI-powered integrated marketing ecosystem designed to help brands create highly personalized and impactful marketing campaigns. The partnership combines Adobe’s innovative GenStudio suite with dentsu’s proprietary services and technologies, including its Merkury data platform, to enhance brand engagement and optimize marketing strategies at scale.

Key Features of Adobe GenStudio dentsu+:

• Seamless Integration of Adobe’s Suite and Dentsu’s Expertise: Adobe GenStudio dentsu+ merges Adobe’s content tools—such as Adobe Experience Manager, Adobe Creative Cloud, and Adobe GenStudio for Performance Marketing—with dentsu’s advanced audience intelligence and creative insights. This integrated ecosystem supports brands throughout the entire content lifecycle, from planning and creation to activation and measurement.

• Generative AI for Personalized Marketing: The platform leverages Adobe’s generative AI capabilities, including Firefly Services and Custom Models, enabling brands to produce tailored content that speaks to individual customers, boosting engagement and brand loyalty.

• Optimized Content Supply Chain: Adobe GenStudio dentsu+ optimizes the entire content supply chain, empowering marketing teams to create, manage, and deliver on-brand, performance-driven content efficiently and at scale. The solution minimizes creative waste and enhances media effectiveness.

• Merkury Data Platform Integration: By integrating dentsu’s Merkury data and identity platform, the solution allows brands to target millions of customers with highly personalized experiences. This integration enables seamless identity mapping and cross-channel marketing, ensuring customers receive relevant content every time they interact with a brand.

Leadership Insights:

• Abbey Klaassen, Global Brand President of Dentsu Creative & CEO of Dentsu Creative US, highlighted that Adobe GenStudio dentsu+ is designed to address the growing need for holistic marketing platforms that drive growth and enable brands to stand out. She shared, “This industry-first solution will allow brands to create competitive advantages through personalized, impactful campaigns.”

• Brent Rudewick, Vice President at Adobe, noted, “Adobe GenStudio optimizes content production workflows, reshaping how brands generate high-quality, performance-driven content. By combining our technology with dentsu’s audience intelligence, we’ve created a powerful tool to deliver scalable, on-brand experiences.”

• Shirli Zelcer, Chief Data & Technology Officer at dentsu, emphasized that the partnership brings together innovative capabilities to provide brands with an adaptive, end-to-end content solution that eliminates waste and ensures faster, scalable content creation.

Adobe GenStudio dentsu+ is poised to revolutionize how brands create and deliver personalized marketing experiences. By combining Adobe’s powerful content solutions with dentsu’s cutting-edge AI and audience intelligence, this integrated ecosystem provides brands with the tools they need to efficiently engage customers, increase performance, and optimize marketing strategies—ultimately driving business growth and competitive advantage.