Blis, a leading location intelligence platform, has appointed Andrew Furman as Vice President of Midwest and West. This strategic hire strengthens Blis' expansion efforts in the U.S. and follows the recent addition of Alex Boras as President of Blis, U.S.

• Extensive Sales Leadership Experience

  • Over 20 years in sales leadership, bringing deep industry expertise.
  • Previously served 13 years at Outbrain, progressing from Senior Director to General Manager of North America.
  • Played a key role in Outbrain’s growth from a startup to a global organization with 1,000+ employees.
  • Contributed to Outbrain’s successful IPO in 2021.

• Background in Media & Advertising

  • Over a decade in sales management within the television industry.
  • Spent seven years at Fox TV, gaining extensive experience in media sales.

• Vision for Blis’ Growth

  • Furman sees Blis as a game-changer in connecting brands with audiences through location intelligence.
  • Believes in leveraging physical and digital behaviors to drive predictive insights and impactful results.

Leadership Perspective on the Appointment

• Andrew Furman’s Statement:

  • "Blis is transforming how agencies and brands engage with their audiences at key decision-making moments."
  • Excited to contribute to Blis’ U.S. expansion and drive client success through innovative location intelligence solutions.

• Alex Boras, President of Blis, U.S.:

  • "We’re excited to welcome Andrew to our leadership team at a crucial time of growth."
  • Recognizes Furman’s expertise in scaling businesses, building strong teams, and driving successful transformations.

Blis’ U.S. Expansion & Market Presence

• Founded in London in 2004, Blis operates with 300+ employees across 19 offices in 11 countries.
• U.S. operations began in 2016, with national expansion into key markets:
  • New York, Chicago, Dallas, Los Angeles, Atlanta, and Boston.

Blis’ appointment of Andrew Furman as VP of Midwest and West underscores its commitment to scaling operations and strengthening its leadership team in the U.S. market. His extensive experience in media, advertising, and digital transformation will contribute to Blis' continued growth and innovation.