Anura Solutions LLC (Anura.io), a leader in ad fraud detection, is revolutionizing the industry with its Accuracy Guarantee a first-of-its-kind promise of 99.999% accuracy in identifying fraudulent visitors. By ensuring only invalid traffic is flagged, Anura eliminates false positives, providing businesses with unmatched protection and confidence in their digital campaigns.

Why Accuracy Matters in Ad Fraud Detection

• The High Cost of Ad Fraud

  • Advertisers lose billions annually due to fraudulent traffic.
  • Misidentifying real visitors as fraudsters can result in revenue loss and skewed marketing data.

• Eliminating False Positives

  • False positives mean real customers are mistakenly blocked, impacting sales, user experience, and brand trust.
  • Anura’s technology ensures businesses only block fraudulent traffic, maximizing conversions and engagement.

The Hidden Costs of False Positives

• Immediate Revenue Loss
  • Genuine customers being flagged as fraud leads to missed sales and lost referral traffic.
• Inefficient Marketing Spend
  • Misleading data from false positives skews ad performance, leading to wasted ad spend and inaccurate targeting.
• Long-Term Brand & Operational Damage
  • Blocking real users can erode customer trust and damage a brand’s reputation.
  • Operational costs rise as businesses struggle to validate traffic and fix errors.

Anura’s Commitment to Accuracy & Transparency

• CEO Rich Kahn on the Importance of Accuracy:

  • "The real cost of ad fraud isn’t just fraud itself—it’s the lost opportunities from blocking genuine traffic. Our Accuracy Guarantee ensures that not a single real visitor is turned away. This level of precision is unmatched in the industry."

• Client Protection Through Accountability

  • If a client provides verifiable data showing a discrepancy, Anura will:
    • Investigate and validate findings to resolve the issue.
    • Issue a service credit for the affected month if the claim is validated.

Anura’s Accuracy Guarantee sets a new benchmark in ad fraud prevention, ensuring businesses can confidently combat fraud without sacrificing real traffic. With an industry-leading 99.999% accuracy rate, Anura is redefining trust, transparency, and performance in ad fraud detection.