Onetag, a leader in AI-powered programmatic advertising, has partnered with Anonymised, a privacy-first technology company specializing in ID-less activation and programmatic capabilities. This collaboration enables advertisers to reach audiences without third-party cookies while ensuring full compliance with privacy regulations.

Key Highlights of the Partnership

• AI-Powered, ID-Less Targeting: Reaches up to 60% more audiences in cookie-free environments.
• Real-Time Audience Segmentation: Uses on-device data processing for privacy-compliant cohort creation.
• Seamless Integration: Anonymised’s data segments can be applied within Onetag’s Smart Curation Platform.
• Improved Ad Performance: Enables personalized, non-intrusive campaigns without tracking individual identifiers.

How It Works

• Anonymised’s technology analyzes user behaviors (scroll depth, time on page, ad engagement) without tracking IDs.
• Advertisers can leverage this privacy-first approach to optimize ad performance and reach untapped audiences.
• Publishers monetize inventory efficiently, even in environments without traditional user identifiers.

Launch Partner: JAKALA

JAKALA is the first to implement this innovative approach, helping brands:

• Navigate privacy-first advertising effectively.
• Deliver high-performance campaigns without traditional identifiers.
• Stay compliant with evolving data privacy regulations.

Industry Leaders Speak

Filippo Gramigna, Co-CEO, Onetag:
"This partnership is not just about adapting to a privacy-first world – it’s about thriving in it. We’re helping advertisers unlock new audience potential while ensuring compliance."

Mattia Fosci, CEO, Anonymised:
"Our ID-less technology proves that advertisers can achieve superior campaign performance without relying on user identifiers."

Adriano Coccia, Senior Director, JAKALA:
"By leveraging this cutting-edge approach, we ensure high-performance, privacy-compliant advertising for our clients."

Onetag and Anonymised’s partnership redefines programmatic advertising, helping brands reclaim lost impressions and optimize ad spend in an ID-less, AI-driven future.