Randi Ochs Joins GBK Collective as Senior Vice President to Enhance Data-Driven Insights | Martech Edge | Best News on Marketing and Technology
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Randi Ochs Joins GBK Collective as Senior Vice President to Enhance Data-Driven Insights

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Randi Ochs Joins GBK Collective as Senior Vice President to Enhance Data-Driven Insights

Randi Ochs Joins GBK Collective as Senior Vice President to Enhance Data-Driven Insights

Business Wire

Published on : Feb 4, 2025

GBK Collective, a leading consultancy specializing in marketing strategy, consumer behavior, and analytics, has appointed Randi Ochs as its new Senior Vice President. With over 25 years of experience in consumer insights, brand, and marketing strategy, Ochs will play a pivotal role in advancing GBK’s mission of delivering data-driven insights and strategic guidance to its global client base.

Randi Ochs’ Expertise and Leadership Role

Ochs brings a wealth of experience from her leadership roles in Consumer and Marketing Insights at renowned firms like Collage Group, Kantar, Ipsos, OTX, and Marketing Evolution. She has managed large teams and P&Ls, leading hundreds of research programs in over twenty countries. Ochs’ expertise in consumer insights and brand strategy will enhance GBK’s ability to provide actionable, high-impact solutions for its clients, helping brands to refine strategies and better connect with consumers.

Jon Greenwood, GBK’s Co-Founder and CEO, expressed excitement over the appointment:
“We continue to invest in hiring the industry’s best marketing strategy and insights leaders, and Randi’s expertise is an incredible addition to our team,” said Greenwood. “Her extensive background in research and consumer insights, combined with her deep understanding of brand strategy, strengthens our ability to deliver actionable solutions.”

Ochs’ Impressive Client Portfolio

Throughout her career, Ochs has worked with some of the world’s most recognizable brands, including Warner, NBCU, Fox, Google, Netflix, Meta, Nestlé, Starbucks, Red Bull, Disney, Lowe’s, Nissan, Volvo, Geico, and more. Her ability to refine strategies and guide brands through complex marketing challenges will be invaluable to GBK’s client base.

Ochs’ Vision for GBK Collective

“I’m thrilled to join the exceptional team at GBK Collective,” said Ochs. “GBK’s unique approach—blending rigorous academic insights with real-world experience—truly sets it apart in the industry. I look forward to working alongside this talented group to help brands navigate complex marketing challenges and drive meaningful business impact.”

Educational Background

Ochs holds a Master’s degree in Social/Organizational Psychology from Columbia University and a Bachelor’s degree in Psychology from Queens College.

With Randi Ochs joining as Senior Vice President, GBK Collective continues to strengthen its team and its ability to offer data-driven insights, helping brands succeed in an increasingly complex marketing landscape. Ochs' vast experience and leadership will empower the team and further solidify GBK’s position as a leader in the marketing consultancy space.