Limelight Appoints Russell Pegrum as Global Sales Director

Limelight Inc. has appointed Russell Pegrum as its global sales director to accelerate growth, expand into new markets, and strengthen its global presence.

Russell Pegrum’s Industry Expertise

• 20+ years of experience in adtech and programmatic advertising.
• Pioneer in UK ad networks with a decade of leadership.
• Expertise across ad verification (Adloox), publishing (Reach plc), and DSP launches (Aidem).
• Proven ability to understand client needs and drive business success.

Limelight’s Vision & Pegrum’s Role

• Expansion into new markets with a client-first approach.
• Strengthening Limelight’s human-centered approach to adtech.
• Driving revenue growth for existing and future partners.

Leadership Perspectives

Russell Pegrum, Global Sales Director:
"Limelight’s ‘technology with a heartbeat’ approach aligns with my vision of blending innovation with a human touch. I look forward to fostering meaningful partnerships and driving global success."

James Macdonald, Co-Founder & CRO, Limelight:
"Russell’s expertise and deep industry connections will enable us to engage more partners worldwide, delivering the growth our existing partners already enjoy."

Russell Pegrum’s appointment marks a new era of expansion for Limelight as it enters its 7th year, reinforcing its commitment to innovation, collaboration, and global growth.