Limelight Inc. has appointed Russell Pegrum as its global sales director to accelerate growth, expand into new markets, and strengthen its global presence.

Russell Pegrum’s Industry Expertise

• 20+ years of experience in adtech and programmatic advertising.
• Pioneer in UK ad networks with a decade of leadership.
• Expertise across ad verification (Adloox), publishing (Reach plc), and DSP launches (Aidem).
• Proven ability to understand client needs and drive business success.

Limelight’s Vision & Pegrum’s Role

• Expansion into new markets with a client-first approach.
• Strengthening Limelight’s human-centered approach to adtech.
• Driving revenue growth for existing and future partners.

Leadership Perspectives

Russell Pegrum, Global Sales Director:
"Limelight’s ‘technology with a heartbeat’ approach aligns with my vision of blending innovation with a human touch. I look forward to fostering meaningful partnerships and driving global success."

James Macdonald, Co-Founder & CRO, Limelight:
"Russell’s expertise and deep industry connections will enable us to engage more partners worldwide, delivering the growth our existing partners already enjoy."

Russell Pegrum’s appointment marks a new era of expansion for Limelight as it enters its 7th year, reinforcing its commitment to innovation, collaboration, and global growth.