Creatio, a global AI-native CRM and workflow automation platform, has announced a strategic partnership with Tuvis, a company specializing in secure, compliant messaging solutions. This collaboration aims to enhance business performance by securing customer communications, improving team engagement, and providing real-time insights into client interactions.

Strengthening Compliance & Security in Business Communication

Unofficial messaging platforms like WhatsApp, iMessage, Telegram, and Line present security and compliance risks. Tuvis mitigates these challenges by offering solutions that archive and secure all customer communications. This partnership will:

• Reduce security risks linked to unmonitored messaging channels.
• Enhance compliance by ensuring message archiving and tracking.
• Improve visibility into customer conversations, fostering transparency and efficiency.

How the Integration Benefits Businesses

The Creatio-Tuvis integration will streamline business operations by:

Providing real-time insights into customer conversations for leadership teams.
Ensuring seamless communication across multiple messaging platforms.
Enhancing collaboration by keeping all team members aligned on customer needs.
Eliminating message repetition, allowing customers to experience smoother interactions.

Leadership Perspectives on the Partnership

Deborah P. Wanzo, CEO & Co-Founder of Tuvis, shared:

“This partnership marks a major milestone for Tuvis and Creatio customers, driving forward the security, efficiency, and productivity of sales teams worldwide. Businesses can now archive and track all customer communications, ensuring teams stay aligned without customers having to repeat themselves.”

Alex Donchuk, Senior Vice President, Global Channels at Creatio, added:

“Customer engagement is at the heart of every successful business. With Tuvis, we’re making it easier for companies to enhance communication security, optimize workflows, and drive business performance.”

Creatio: AI-Powered No-Code Automation for CRM & Workflows

Creatio is a leading no-code platform that integrates AI-driven CRM solutions, enabling businesses to:

• Digitize workflows for improved operational efficiency.
• Enhance customer and employee experiences with automation.
• Transform sales, marketing, and customer service with AI-powered tools.
• Gain industry recognition as a Leader & Strong Performer in Gartner & Forrester reports.

Final Thoughts

By combining Tuvis’ secure messaging capabilities with Creatio’s AI-native CRM, this partnership empowers businesses to streamline communications, improve compliance, and optimize customer engagement—all while maintaining security and efficiency.

Sourcepoint, a leader in privacy software, has announced two key features for its Universal Consent & Preferences platform: Legal Preferences and Transaction Receipts. These new capabilities are designed to help organizations effectively manage privacy compliance while enabling the activation of first-party data. The platform allows for the detailed tracking of user consent and privacy preferences, essential as privacy regulations grow more complex in 2025.

Features and Benefits

• Legal Preferences
  Legal Preferences provides a centralized library of all user-facing legal policies, such as privacy policies and terms of use. With robust version control, this feature ensures that updates to policies are tracked and notices are triggered when policies change. It supports global templates with regional customization to meet local privacy laws, integrating seamlessly into consent workflows to document user acknowledgments.

• Transaction Receipts
  Transaction Receipts offer a searchable record of all user interactions with privacy-related content. This includes:

  • Legal policy acknowledgements
  • Sensitive data processing consent
  • Age verification
  • AI feature opt-ins
  • Email subscriptions The platform maintains detailed timestamps, version tracking, and a searchable database with unique transaction identifiers for each user interaction.
    
    
• Real-Time Consent Verification
  The platform provides real-time verification of consent status across various platforms, ensuring that first-party data can be confidently activated while maintaining privacy compliance. This verification is critical for marketing teams to ensure campaigns meet legal requirements before execution.
  
  

• Adaptability to Regulatory Changes
  As privacy regulations evolve, Sourcepoint’s Dialogue platform remains flexible, enabling organizations to adjust quickly to new rules around sensitive data, AI governance, and automated decision-making. This adaptability allows businesses to maintain compliance while effectively managing their user privacy data.

• Vendor Management and Accountability
  Sourcepoint’s platform supports detailed audit trails, ensuring that organizations can track privacy choices and consent records across their technology ecosystem. This is particularly important as U.S. state privacy laws place increasing emphasis on vendor oversight and data protection.

With privacy regulations becoming more stringent, Sourcepoint’s enhanced Universal Consent & Preferences platform offers a robust solution to help organizations manage compliance. The new Legal Preferences and Transaction Receipts features provide businesses with the tools they need to track user consent, ensure privacy compliance, and activate first-party data confidently.

Syniverse and Adobe have partnered to integrate Syniverse's SMS messaging into the Adobe Campaign omnichannel marketing platform. This collaboration enhances customer engagement by delivering personalized, targeted SMS messages worldwide, improving the overall customer experience and supporting businesses in creating long-term relationships.

Features and Benefits

• Optimized Customer Engagement
  Through Adobe Campaign, businesses can use Syniverse’s SMS messaging solution to send real-time, personalized messages. This direct and effective communication channel helps brands deliver exclusive offers and promotions to their customers, enhancing customer loyalty and satisfaction.

• Scalable Messaging Solution
  Syniverse's messaging solution can handle millions of messages per minute, offering scalability for businesses of all sizes. It supports both one-way and two-way messaging, allowing brands to interact with their customers in real time.

• Global Reach with Compliance
  Syniverse’s solution supports global messaging, leveraging its expertise in navigating messaging regulations across regions. This ensures messages are securely delivered without being intercepted by spam filters, making the platform a trusted choice for worldwide communication.

• Multimedia and Real-Time Translations
  Businesses can enhance their SMS campaigns with multimedia content and real-time text translations, offering a richer, more engaging experience for customers in different languages and regions.

• Integration and Efficiency
  Syniverse’s SMS solution integrates seamlessly into Adobe Campaign via the SMPP over SSL protocol. This integration streamlines messaging operations by consolidating multiple systems into a single architecture, reducing complexity for businesses.

• Volume Discounts and Global Network
  Organizations can take advantage of volume discounts when using Syniverse for messaging. With connections to over 800 mobile network operators (MNOs) and the ability to deliver 84 million messages an hour, Syniverse ensures efficient and widespread global messaging.

Syniverse’s SMS messaging solution, integrated into Adobe Campaign, offers businesses a powerful tool to enhance customer communication, drive engagement, and build strong relationships. With its scalability, global reach, and security features, this collaboration allows businesses to deliver personalized experiences to customers while ensuring compliance with global messaging regulations.

Tofu, the AI-powered platform for B2B marketing teams, has successfully raised $12 million in Series A funding. Led by SignalFire, with participation from HubSpot Ventures and other investors, this funding will further accelerate Tofu’s mission to simplify marketing workflows and enhance campaign performance for GTM (go-to-market) teams. Tofu’s platform consolidates campaign execution across multiple channels, helping teams scale personalized, omni-channel campaigns with greater efficiency.

Developments

• Series A Funding Success
  Tofu has raised $12 million in Series A funding, led by SignalFire and supported by HubSpot Ventures, Tau Ventures, Correlation Ventures, and a range of other investors. This funding will help drive the platform's growth and innovation.

• Solving the Martech Tool Overload
  Tofu’s unified platform addresses a significant pain point for marketing teams: the overwhelming number of martech tools. By consolidating campaign execution, Tofu allows GTM teams to manage their campaigns without juggling multiple point solutions.

• Impressive Growth and Adoption
  Over the past year, Tofu has seen exceptional growth, with a 12x revenue increase and a 36x surge in content generated. The platform has gained traction among both startups and enterprises like RingCentral, Check Point, and Bluecore, highlighting its scalability.

• Efficiency and Engagement Boost
  Companies using Tofu’s platform report substantial improvements in marketing performance. The platform enables faster campaign creation, with teams experiencing up to a 75% reduction in creation time. Engagement rates across channels have risen by 230%, showing Tofu’s impact on marketing efficiency and results.

• Platform Capabilities for Diverse GTM Teams
  Tofu’s solution is designed for various marketing functions, including demand generation, content marketing, lifecycle marketing, event marketing, digital marketing, and outbound SDR campaigns. It caters to the specific needs of different GTM teams, making it a versatile tool for diverse marketing strategies.

With its Series A funding and strong growth trajectory, Tofu is well-positioned to revolutionize B2B marketing. By providing a unified platform that consolidates omni-channel campaigns, Tofu helps marketing teams reduce complexity, increase efficiency, and drive higher engagement and conversion rates.

Zefr has expanded its pre-impression content avoidance controls on Meta, offering advertisers more refined control over content adjacencies while ensuring large-scale reach. This expansion is part of Zefr Max, providing global availability and offering advertisers complete transparency on where their ads are served. The new solution enhances brand safety and performance across Meta's platforms.

Features and Benefits

• Building on Meta's Existing Controls
  This new feature enhances Meta's first-party Inventory Filters, which help maintain brand suitability on the platform. Zefr’s pre-impression content avoidance solution offers advertisers the ability to create custom blocklists and implement real-time optimizations, further improving their campaign’s contextual relevance.

• How the Solution Works
  Zefr utilizes AI combined with a human-in-the-loop process to classify content for blocking before an ad is served, and offers post-bid transparency. Advertisers can customize exclusions by risk level and create dynamic blocklists based on real-time events or specific brand concerns.

• Transparency and Performance
  Advertisers can access real-time transparency dashboards, offering clear visibility into performance metrics and blocked content. Zefr’s AI decision-making process is explainable, ensuring transparency while continuously refining content exclusions to align with campaign objectives.

• Future-Proof Brand Suitability
  Zefr’s commitment to ongoing optimization ensures that as social media evolves, brands are equipped with up-to-date tools for effective content adjacencies. This future-proof approach helps advertisers maintain brand safety and relevance as platform dynamics shift.

With this expanded capability, Zefr offers advertisers a more powerful and transparent way to control content adjacencies on Meta. By providing customizable blocklists and real-time optimization, Zefr helps brands safeguard their messaging while maintaining scale and performance.

AdLib Media Group, a leading provider of DSP-agnostic media buying solutions, has announced the appointment of Will Batson as Head of Growth. This strategic hire highlights AdLib’s commitment to accelerating its growth and broadening the adoption of its omni-channel programmatic platform.

Features and Benefits

• Will Batson's Appointment
  Will Batson brings years of experience and proven success in the AdTech industry, having previously served as cofounder and CRO of Hudson MX. His ability to drive significant growth and manage large-scale operations will be crucial in advancing AdLib’s market presence. His leadership will help shape the company's go-to-market strategies and client base expansion.

• AdLib’s Platform
  The AdLib platform simplifies and automates cross-channel media buying for advertisers. It operates with a lean, scalable model that allows marketers to launch campaigns across multiple DSPs and channels quickly and efficiently. With features such as unified campaign management, real-time optimization, and dynamic budget allocation, AdLib enables marketers to maximize results and streamline operations.

• Batson’s Role and Impact
  As Head of Growth, Batson will focus on expanding AdLib's client base and enhancing its growth strategies, with the goal of helping advertisers drive superior outcomes while adapting to the rapidly evolving digital advertising space. His expertise is expected to play a key role in shaping AdLib’s future success.

With Will Batson at the helm of growth, AdLib is poised for significant expansion. The combination of his industry expertise and the company’s innovative platform will strengthen AdLib’s position as a leader in simplifying programmatic advertising, helping advertisers stay ahead in the competitive digital landscape.

Monetate, a leader in personalized ecommerce experiences, has appointed Steve Maher as its new Chief Executive Officer. With Maher's leadership and extensive background in AI-driven customer experience platforms, Monetate aims to accelerate its transformation into AI-powered search, discovery, and dynamic merchandising solutions.

Features and Benefits

• Steve Maher’s Leadership
  Steve Maher brings over 20 years of enterprise technology leadership to Monetate, having previously led organizations through significant growth stages at both growth-stage companies and Fortune 500 firms. His expertise in AI-driven customer experiences aligns perfectly with Monetate's vision to revolutionize personalized customer journeys using AI and natural language processing (NLP).

• Monetate’s Evolution
  Under Maher’s leadership, Monetate is focused on deepening its AI-driven tools, especially in Personalized Search, to help brands better understand and engage with customers. The company has already made significant strides with the launch of its AI-powered Site Search and Category Pages products, which use machine learning, NLP, and large language models (LLMs) to interpret shopper intent and curate tailored product recommendations.

• Monetate’s Impact
  Monetate’s solutions are designed to optimize customer journeys by curating relevant product collections and enhancing product discovery, ultimately improving conversion rates and revenue. Maher’s leadership will expand the company’s influence across new markets and verticals, driving deeper investments in AI-powered personalization.

With Steve Maher at the helm, Monetate is positioned for continued growth and innovation. By leveraging AI and advanced technologies, the company is committed to helping ecommerce brands deliver intuitive, personalized customer experiences that drive business results.

GumGum, a leader in contextual-first technology for digital advertising, has launched the Digital Advertising Pulse Check, a new initiative aimed at tracking consumer sentiment towards data-heavy, identity-targeted ads. The initiative is based on a survey of over 1,500 North American consumers and reveals increasing discomfort with ads that rely heavily on personal data.

Findings from the Pulse Check

• Offensive Identity Ads
  The survey found that nearly half of respondents (49%) have been targeted by ads that felt stereotypical or offensive. Among those, 31% described the ads as "clueless rather than malicious," while 18% felt they "completely missed the mark." Only 27% found the ads appropriately tailored.

• Cookies Are Creepy
  When asked about their feelings regarding cookies (used for tracking online behavior), 56% of consumers reacted negatively. A third of them (34%) felt like they were being "peeked over" or "watched every step," reflecting unease with the pervasive tracking practices.

• Violation of Boundaries in Identity Ads
  Ads that targeted sensitive topics like health, finances, or relationships led to strong negative reactions, with 62% of respondents expressing disapproval. 21% described feeling "violated," while 41% found these ads "annoying."

• Consumer Confusion and Frustration
  20% of respondents reported encountering poorly targeted ads every day, with 51% saying they experience such frustration occasionally. Only 9% felt the ads they saw were always on point.

• If Identity Ads Were a Person
  Consumers largely viewed identity-targeted ads unfavorably when asked to describe them as people. 43% compared them to a "nosy neighbor," and 26% described them as "the stalker hiding in the bushes." Only 14% viewed them as "the life of the party."

The Digital Advertising Pulse Check underscores the growing discomfort consumers have with data-heavy, identity-targeted ads. GumGum’s initiative aims to help brands understand the fine line between relevance and intrusion, suggesting that other forms of advertising may offer more comfortable and effective ways to engage audiences.