Similarweb’s GenAI Toolkit Tracks Where You Show Up in Chatbots—And Whether It Drives Any Traffic

As AI chatbots begin reshaping the rules of digital discovery, Similarweb wants to help brands answer a new and pressing question: Are we showing up in AI-generated recommendations—and is it actually sending us traffic?

Enter the GenAI Intelligence Toolkit, Similarweb’s newest offering that tracks both AI Brand Visibility and AI Traffic, giving companies a clearer lens into how they’re represented across major generative AI platforms—and how that visibility translates into website visits, engagement, and revenue.

In short: visibility is good, but traffic is better. And with AI now driving more than 1.1 billion referral visits in June 2025 alone (a staggering 357% YoY increase, per Similarweb estimates), the stakes are rising fast.

AI Discovery Is the New Search—But Few Know What It’s Delivering

ChatGPT, Perplexity, Gemini, Copilot, and Grok are rapidly becoming the digital concierge for users researching products, services, and brands. But for marketers, these platforms have been a black box—until now.

With the GenAI Intelligence Toolkit, Similarweb makes it possible to:

• Connect visibility and traffic: Know not just if your brand appears in AI answers, but also whether it’s driving users to your site.

• Pinpoint sources of influence: Learn which media, review sites, or platforms are shaping AI responses—and favoring your competitors.

• Understand real user prompts: Unlike static keywords, AI queries reveal deeper intent, offering brands new clarity into what users really want.

• Benchmark performance: Compare AI-driven traffic to competitor pages and understand your share of visibility in specific queries or topics.

In other words, this isn’t just AI visibility—it’s visibility that converts.

Not Just Another Dashboard: Actionable Intelligence

What separates Similarweb’s toolkit from other AI visibility products is its ability to tie visibility to traffic—and offer contextual, actionable insights:

• Marketers can uncover prompt-level insights to refine content strategy and fill gaps before their competitors do.

• SEO teams can track brand mentions and adapt technical SEO to influence AI citations.

• Execs get boardroom-ready visuals to answer the now-frequent question: How much of our traffic is coming from AI?

“We get asked that exact question all the time,” says Jon Baldwin, Senior SEO Content Manager at pet care giant Rover. “Similarweb’s tool gives us compelling visuals for leadership and board-level reporting.”

Early Feedback from the Field

Digital leaders already testing the toolkit say it’s changing how they approach AI-driven marketing:

“It’s a game changer for brand discovery,” says Ben Newman, Insights Manager at agency Anything is Possible. “The prompts data alone is gold for understanding what matters to users before they land on a site.”

“We’re able to benchmark against competitors and evaluate how our content strategy translates into chatbot mentions,” adds Piotr Szpakiewicz of Displate.com. “It’s not just visibility—it’s strategic insight.”

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Treasure Data’s AI Agent Foundry Lands in AWS Marketplace—Here’s Why That’s a Big Deal for Enterprises

Enterprise AI just got a serious upgrade. Treasure Data, the intelligent customer data platform (CDP) built for enterprise scale, has launched its AI Agent Foundry in the newly introduced AI Agents and Tools category of the AWS Marketplace. Now, with a few clicks and an AWS account, companies can build, deploy, and orchestrate AI-powered workflows without enduring the usual procurement drag.

This move puts Treasure Data's AI capabilities directly in front of the enterprise buyers already deep in the AWS ecosystem—accelerating everything from agentic workflow development to real-time personalization and data quality checks.

Agentic Intelligence, Now Easier to Access

The AI Agent Foundry, built on Amazon Bedrock, allows organizations to harness custom and out-of-the-box AI agents to automate decision-making, personalize experiences at scale, and surface insights in real-time.

In practical terms, this means marketers and data teams can:

• Automate next-best-action decisions

• Streamline audience segmentation

• Check and validate customer data quality

• Quickly spin up experimental campaigns—without writing a single line of code

"By offering our AI Agent Foundry through AWS Marketplace, we're streamlining access to agentic AI for our customers," said Rafa Flores, Chief Product Officer at Treasure Data. “Some of our biggest customers are already using it to transform how they handle decisioning, personalization, and experimentation.”

Built for Enterprises, Designed for Speed

Treasure Data’s AI Agent Foundry packs enterprise-grade punch:

• Flexible agent frameworks for custom development

• Low-latency decisioning to keep campaigns responsive

• No-code tools that let marketing and data teams operate independently

• Governance baked in, so compliance doesn’t get sidelined

Available through centralized AWS purchasing, the platform helps teams skip long vendor negotiations and move straight to execution—with full visibility into licensing and billing.

Meet MCP: Natural Language Meets Customer Data

Also in the spotlight is Treasure Data’s Model Context Protocol (MCP) Server, an open standard that allows AI agents to securely query enterprise data sources using natural language instead of SQL. This means anyone—from a CMO to a CX analyst—can interact with customer databases, explore trends, and pull insights by simply asking questions.

It's a democratization of data access without compromising on control, security, or compliance.

By reducing the friction of data exploration and expanding access to non-technical users, Treasure Data is reshaping how enterprises work with data—moving from dashboards to dialogues.

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Audiense Just Made Audience Intelligence AI-Native—Here’s Why That Matters

In a bold step toward reshaping how marketers, strategists, and analysts interact with data, Audiense has launched MCP (Model Context Protocol) connectors—seamless integrations that embed real-time audience intelligence directly into tools like ChatGPT and Claude.

Forget toggling between dashboards, exporting data, or interpreting PDFs. Audiense now lets users tap into its Insights, SOPRISM, Demand, and Tweet Binder data sets using nothing but plain language prompts—no code required.

The result? You can generate detailed persona summaries, creative briefs, content calendars, and even full-funnel campaign strategies without ever leaving your AI chat interface.

From Static Dashboards to Conversational Data

“AI isn’t just a productivity hack,” said Audiense CEO Jim Swift. “It’s becoming the new interface for how brands engage with their audiences. MCP puts insights into that interface.”

It’s a shift from static data access to conversational intelligence. Instead of pulling insights manually, teams can now ask the AI things like:

• “Compare Gen Z and Millennial buying preferences for skincare.”

• “Generate a content plan targeting niche gaming communities.”

• “What are the whitespace opportunities for eco-conscious fashion?”

And instantly get contextualized answers based on Audiense’s robust consumer intelligence platform.

No Code, No Limits

MCP connectors are designed for non-technical users, making it easy for cross-functional teams to access deep audience insights in real time. Use cases include:

• Marketers building ad strategies and campaign messaging on the fly

• Analysts testing hypotheses and benchmarking audience segments

• Strategists identifying whitespace and emerging cultural signals

• Content teams adapting tone and messaging for every persona

It’s not just about speed—it’s about possibility, said Javier Burón, Product Strategist at Audiense. “Whether you’re writing a brief or developing an agent, MCP connectors give you a faster, more flexible way to turn insight into action.”

Plug-and-Play Intelligence for AI-First Workflows

The power of MCP lies in its interoperability and flexibility:

• Custom Prompts: Ask questions your way—no templates required

• Tool-Agnostic: Works across all Audiense products

• Secure by Design: Uses existing authentication, so your data stays protected

• Outcome-Oriented: Generates actionable deliverables—briefs, decks, slides, summaries

• Workflow-Ready: Integrates with other tools—e.g., turn summaries into Canva decks instantly

This launch also marks a broader industry shift: one where AI becomes the default interface for working with data—and where audience intelligence isn’t just something you look at, but something you talk to.

For an industry that's often buried under dashboards and static exports, MCP connectors feel like a future that finally talks back.

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Queen One Secures $5.5M to Turn Static Commerce into Living Brand Experiences

Commerce is getting a much-needed creative overhaul. Queen One, a rising brand technology platform aiming to humanize and energize digital product experiences, has raised more than $5.5 million in Friends & Family funding, with backing from Charge VC, Inspired Capital, Red Swan Ventures, Prospeq, and an inner circle of founders and early collaborators.

Unlike many startups chasing AI buzzwords or incremental UX tweaks, Queen One is betting big on brand storytelling—not just as a marketing tool, but as a core business differentiator. The company wants to shift how consumers experience products online—less SKU, more soul.

From SKUs to Stories

Queen One's premise is refreshingly simple: every product has a story worth telling, and commerce platforms have done a lousy job of telling it. Where most online experiences reduce products to specs and data points, Queen One wants to infuse websites with life, movement, and emotional resonance.

“What Figma unlocked for designers, Queen One is now unlocking for brands,” said Brett Martin, Managing Partner at Charge VC. “They're turning static pages into living, breathing experiences.”

That kind of ambition is attracting serious attention. Inspired Capital’s Kamran Ali cited Queen One’s founding team as a rare blend of vision, execution, and cultural intelligence. “Reimagining how people experience commerce is a bold and timely mission,” he said, “and Queen One is the team to lead it.”

Already Moving Fast

Queen One isn’t just raising capital—it’s already building. The company has:

• Released its first product: Connect (powered by Dragon Tiles), a modular technology stack for brand storytelling.

• Secured $6 million in state economic development support to scale operations in New York.

• Grown to a 33-person team.

• Broken ground on the Rise & Fly Vision Centre, a sprawling 30,000 sq. ft. Brooklyn HQ designed to accelerate product, brand, and cultural innovation.

It's a bold move to anchor the company in Brooklyn, but one that fits CEO Ryan Urban’s ethos: “The time is now. New York is rising. I can’t think of a better place to build a worldscale company.”

Building Culture at Scale

Queen One is also shaping its internal culture with the same energy it brings to its products. Co-founder and COO Maricor Resente made it clear: this is a builder's company. “We know what it takes to work hard and ship big. Together with our investors, we’re ready to deliver immense value to every brand globally.”

Sandy Cass of Red Swan Ventures echoed that confidence: “Queen One isn’t iterating on the past — they’re architecting the future of commerce.”

In a digital landscape dominated by template-driven storefronts and one-size-fits-all engagement, Queen One is positioning itself as the connective tissue between performance and presence—between brands that sell, and brands that resonate.

And with over $5.5 million in new funding and momentum, it looks like Queen One isn’t just talking about a brand revolution—it’s building one.

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NICE Bets Big on Conversational AI With $955M Cognigy Acquisition

In a bold move to redefine the future of customer service, NICE (NASDAQ: NICE) has signed a definitive agreement to acquire Cognigy, a leader in conversational and agentic AI, for approximately $955 million. The deal marks a significant leap in NICE’s mission to deliver AI-first customer experiences, combining its CXone Mpower platform with Cognigy’s advanced automation capabilities.

The acquisition isn’t just about expanding tech stacks—it’s about reshaping how businesses interact with customers in an AI-native world.

Why It Matters

In a hyper-competitive market where customer expectations are higher than ever and AI is becoming table stakes, NICE’s acquisition of Cognigy adds rocket fuel to its innovation engine. The integration promises to create one of the most comprehensive AI-powered CX platforms by merging NICE's enterprise-grade tools with Cognigy's dynamic conversational agents.

“These are AI agents that don’t just answer queries—they think, adapt, and act,” said Scott Russell, CEO of NICE. “This is a landmark moment for NICE that sets a new standard for AI-powered customer experience.”

Conversational AI Meets Enterprise-Grade CX

At the heart of this acquisition is Cognigy.AI, a platform that allows enterprises to deploy AI agents across any channel and in over 100 languages. These agents deliver fast, personalized support while freeing up human staff to handle more complex tasks. In essence, Cognigy’s bots are no longer just chat assistants—they’re autonomous service agents with a brain.

Cognigy already counts top-tier global brands like Mercedes-Benz, Nestlé, and Lufthansa Group among its customers. The company is forecasting an 80% annual recurring revenue (ARR) growth by 2026—an attractive prospect for NICE as it looks to expand market share and global reach.

Strategic and Financial Play

Valued at $955 million, the deal includes an approximate $50 million holdback and will be financed through NICE’s existing cash reserves. The board has unanimously approved the acquisition, which is expected to close in Q4 2025, pending regulatory approvals.

For NICE, the acquisition goes beyond technology—it’s a strategic accelerant. Combining Cognigy’s agentic AI with CXone Mpower gives enterprises a unified platform to deploy intelligent agents across front and back-office operations, meeting customers where they are with precision and scale.

The Broader Landscape

This move echoes a larger trend: legacy CX platforms are racing to embed intelligent automation at the core of their offerings. It’s a signal that conversational AI isn’t a sidecar anymore—it’s becoming the driver. Competitors like Genesys and Salesforce have made similar AI-focused bets, but NICE now positions itself at the forefront with a dual-engine model: deep data insights from CXone, and intelligent execution from Cognigy.

The integration will likely unfold in phases, but the vision is clear: AI-first CX at enterprise scale. For customers, it means smarter, faster, and more human-like service. For competitors, it’s a new bar to match.

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ZoomInfo just gave its Copilot users a major upgrade—and it’s more than just a backend tweak. The GTM intelligence heavyweight is now bundling API access into all Copilot plans, allowing users to tap directly into its AI-ready market data across partner platforms. In an era where GTM strategies hinge on data precision, this move could dramatically improve how sales and marketing teams fuel their tech stacks.

One API to Rule Your GTM Stack

ZoomInfo's Copilot isn’t just a co-pilot anymore—it’s a full-fledged mission control for AI-driven go-to-market teams. The new API access allows users to sync ZoomInfo’s rich contact and company data into external platforms like Outreach and Salesloft, enhancing CRM records with updated emails, phone numbers, and missing contact information.

“Data powers the GTM flywheel, and AI is what propels it into overdrive,” said Ali Sadat, SVP of Product Management at ZoomInfo. “Speed alone means nothing without precision.”

Translation? Speedy automation without accurate data is a recipe for chaos. This new API integration ensures that GTM teams start with clean, enriched data—critical for everything from AI modeling to sales outreach.

Plug. Play. Prospect.

The offering is plug-and-play for Independent Software Vendors (ISVs), enabling seamless access to ZoomInfo's dataset through apps their customers already use. For instance, sales teams using Outreach or Salesloft can now discover missing contacts and validate email/phone info without ever leaving their workflow.

That’s not just convenience—it’s efficiency at scale.

Why This Matters

API access has often been locked behind premium tiers or enterprise plans in the B2B SaaS world. By including it across all Copilot plans, ZoomInfo is flipping the script—making API-driven intelligence the new baseline. It’s also a strategic push to expand its data ecosystem and increase developer adoption at a time when platform extensibility is becoming a key differentiator in martech.

With competitors like Apollo.io and Clearbit also doubling down on integrations, ZoomInfo’s API expansion sends a clear message: it’s not just about having data, it’s about moving it where it matters, fast.

As new datasets roll out, ISVs can automatically attach them to existing company and contact profiles using ZoomInfo IDs—making expansion feel more like an upgrade than an overhaul.

ZoomInfo’s early partners—Outreach and Salesloft—are just the start. As the company continues to grow its integration roster, expect to see more automation and AI tools powered by real-time, context-rich intelligence.

And for GTM teams still stuck wrestling with stale CRM entries and siloed data? This update may be the nudge they need to make the leap.

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Viant Technology has unveiled a major enhancement to its demand-side platform (DSP), integrating IRIS-enabled™ Content Reports and Pre-Bid Targeting to bring real-time contextual intelligence and actionable targeting to Connected TV (CTV) advertisers.

This exclusive update allows advertisers using the Viant DSP to see precisely how ads are performing across a range of content environments—classified by both emotional and contextual data—while campaigns are still live. Armed with performance insights such as video-completion and conversion rates across various content categories, advertisers can now optimize with clarity instead of guesswork.

What sets this upgrade apart is the ability to immediately apply those insights via Pre-Bid Targeting. If, for example, action thrillers or inspirational documentaries drive higher engagement, advertisers can dynamically retarget content in those exact categories at the video level—without leaving the Viant DSP.

"This integration with IRIS.TV is a foundational piece of our CTV offering," said Tim Vanderhook, Co-Founder and CEO of Viant. "By embedding IRIS-enabled data into both measurement and activation, we’re reducing friction and driving better results for advertisers."

The IRIS-enabled Content Report is powered by IRIS.TV’s proprietary IRIS_ID system, already integrated into more than 75 million videos from top streaming platforms. This allows Viant advertisers to tap into a broad taxonomy of content categories from data partners such as GumGum, KERV.ai, Pixability, Silverpush, and others.

Performance benefits are already clear. According to Upwave data, IRIS-enabled CTV campaigns delivered a 2x boost in brand awareness, a 3x increase in ad recall, and an impressive 5x lift in favorability versus traditional CTV benchmarks.

"Contextual targeting is evolving fast in streaming," added Field Garthwaite, CEO of IRIS.TV. "Our partnership with Viant makes that evolution instantly actionable—translating viewer attention into measurable outcomes."

For advertisers seeking more precision and agility in the crowded CTV space, Viant’s IRIS-enabled offering presents a compelling new toolkit—one that aligns context, audience, and performance in real time.

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Skechers Scores OG Anunoby as Brand Ambassador Ahead of European Tour

Confirming sneakerhead suspicions since his eye-catching slam dunk during the 2025 NBA Playoffs, New York Knicks forward OG Anunoby is officially joining Team Skechers. The NBA champ, known for his elite defense and athletic explosiveness, will lace up in Skechers basketball shoes and become a featured face in the brand’s global marketing push.

Anunoby’s announcement arrives just in time for Skechers' European basketball tour, where he’ll team up with Brooklyn Nets guard and fellow Skechers athlete Terance Mann. The duo will hit courts and events across Belgrade, Berlin, Frankfurt, and Zadar, starting July 26.

Bringing Star Power to Skechers’ Expanding Basketball Roster

“I play fast and close to the ground. I jump and move a lot,” said Anunoby, now sporting the SKX NEXUS™ and SKX REIGN™ models. “Skechers has the shoe that provides me with comfort and protection, helping me perform at my best every day.”

David Weinberg, Skechers’ COO, emphasized the significance of the signing: “OG, known for his spectacular dunks and defensive prowess on the court, is a fantastic and inspiring addition to our global team.”

Anunoby adds more credibility to Skechers’ growing list of professional basketball endorsers, which includes Julius Randle, Joel Embiid, Norman Powell, Josh Green, and WNBA stars Jackie Young, Rickea Jackson, and Kiki Iriafen.

From London to NYC—and Now, Skechers

Born in London and raised in Missouri, Anunoby rose through the American high school and NCAA ranks before being drafted 23rd overall by the Toronto Raptors in 2017. He became the first British-born NBA champion when the Raptors took the title in 2019. In 2024, he joined the Knicks, delivering standout performances—including a career-high 40-point game against Denver.

Now, with a fresh endorsement deal and a pair of performance-driven shoes underfoot, Anunoby becomes an international ambassador for Skechers' basketball ambitions.

Shoes That Match the Game

Anunoby’s footwear of choice is no gimmick. The SKX NEXUS™, a low-top court shoe, is optimized for speed and agility, while the SKX REIGN™—yes, the same pair from that viral dunk—amplifies bounce and traction for high-intensity plays on both ends of the floor.

The signing signals Skechers' continued evolution from lifestyle brand to serious player in performance footwear. And with Anunoby's talent and visibility, that evolution is now center court.

Skechers basketball shoes are available at skechersbasketball.com and in select retail stores.

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